Windows 8 campaign helped fuel massive tech magazine ad increase

During the Windows 8 launch, Microsoft decided to buy ads to promote the new OS in many print magazines. In fact it took over the covers of several magazines owned by Conde Nast in November including The New Yorker, Vogue and Glamour, shown below. Now there's word that Microsoft has continued to spend lots of money on magazine ads in 2013.

Mashable reports that for the first quarter of 2013, technology companies increased their magazine ad spending by 21.6 percent compared to the same period a year ago. That amounts to $215.9 million. However, according to research firm Kantar Media, one of the big reasons for that increase was due to Microsoft as it continues to buy ads for Windows 8.

Jon Swallen, chief research officer of Kantar Media, stated, "Microsoft launched significant campaigns in the first quarter for software products, particularly for Windows 8. The company also launched some campaigns for Office 365 ... But the increase, it's all Microsoft."

There was also big ad campaigns for the launch of the BlackBerry Z10 smartphone in the first quarter as well. However, we can expect that Microsoft will continue to push Windows 8 in magazine and TV ads in the months to come as we all await the official reveal of Windows 8.1 later this year.

Source: Mashable | Image via Conde Nast

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Have a look at our Windows please! no, it does not do what you want it to do, but it does it fast!, no, it is not nice as it use to be, but you can touch it ;-)

Have a look at it again it is cool, it is ... :-)

What about spending money to make it nice, and cheaper (total machine price)

Pretty embarrassing. Every time I see how many millions they flushed on advertising that everyone ultimately ignored (creepy breakdancing in the boardroom and dancing schoolgirls, anyone), I wonder why they didnt see fit to use some of that money instead on making sure they had some partnerships in place for metro app development, or hell even subsidized the damn products at least initially.

No, instead its give 5 million to Gwen Stefani to hold the phone for 6 seconds while she looks totally uninterested - brilliant. The ding dongs that read mags like Glamour are the first ones to look at a phone at the store and say "no Facebook? no instagram? goodbye"

look at that low density information in that 20-tuesday box,
was the metro design team copied such low density ideas from google's front page ?

Torolol said,
look at that low density information in that 20-tuesday box,
was the metro design team copied such low density ideas from google's front page ?

LOL! Maybe MS is trying to help us get 4k LCD panels at reasonable prices. We will need 4k panels to display those honking huge tiles that show nothing. What a waste of space....