Windows 8 has a 26.87 percent OS market share ... in Tokelau

The tiny New Zealand territory of Tokelau has a Windows 8 market share of 26.87 percent.

On Monday, we posted a feature article that looked at the current use of Windows XP around the world, based on using the numbers gathered by the research firm StatCounter. Since we were checking out Windows XP's numbers, we thought it might also be interesting to see where Windows 8 is being used the most around the globe.

The place where StatCounter claims Windows 8 has the biggest market share is a location that many of you might not have heard of. The small island territory of New Zealand called Tokelau, with a population of just 1,400, happens to have the highest percentage of Windows 8 users, with an OS market share of 26.87 percent.

No other part of the planet covered by StatCounter came close when it came to recording the use of Windows 8. However, there are some countries and territories that currently have Windows 8 at above 10 percent market share:

  • Belize - 10.6 percent
  • Botswana - 10.18 percent
  • Brazil - 10.34 percent
  • British Virgin Islands - 11.95 percent
  • Cape Verde - 10.76 percent
  • Chile - 10.71 percent
  • Comoros - 10.08 percent
  • Dominica _ 12.95 percent
  • French Guiana - 10.97 percent
  • Ghana - 14.95 percent
  • Guadeloupe - 10.66 percent
  • Haiti - 12.1 percent
  • Jamaica - 12.26 percent
  • Kiribati - 14.86 percent
  • Maldives - 13.76 percent
  • Marshall Islands - 16.08 percent
  • Martinique - 11.59 percent
  • Mayotte - 12.86 percent
  • Micronesia - 10.65 percent
  • Namibia - 10.87 percent
  • Nepal - 12.17 percent
  • Nicaragua - 10.93 percent
  • Portugal - 10.37 percent
  • Puerto Rico - 10.6 percent
  • Qatar - 11.43 percent
  • Saint Lucia - 10.02 percent
  • Saint Vincent and the Grenadines - 13.32 percent
  • Virgin Islands (US) - 12.49 percent
  • Sao Tome and Principe - 10.15 percent
  • Wallis and Futuna - 10.62 percent

Worldwide, Windows 8 currently has a market share of 7.17 percent, according to StatCounter, which places it just above all of the versions of Mac OS X, but well below Windows XP and Windows 7 at 20.59 percent and 51.97 percent, respectively.

Windows 8 is shown to be in use in almost all parts of the world. The only place where Windows 8 has yet to show up is the continent of Antarctica. StatCounter's numbers show that the people who work and live in that cold location only use Windows 7 PCs.

Source: StatCounter | Image via StatCounter

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39 Comments

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wow, I didn't realize OS X was so low down

NOTE TO MODS: This is not a sarcastic post, and should not be considered as trolling. My personal view, and I welcome a friendly debate with like minded forum members :-)

you do realise most serious gamers have win 8 becuase its faster??? disregard the metro interface cus mine loads up i hit windows key or desktop icon cus im to fast for my SSD flashes into desktop and barely use metro sorry modern after that. its a load of BS that people dont get it its not difficult then again could be a state of how people like things landed on there laps and cant spend 20 minutes to learn how to use it

Javik said,
Any non-news for the sake of pro-Microsoft propaganda, hmm?

I think this was a supplement article to the China XP article posted yesterday.

Windows 8 has a big adjustment curve, but it's going to succeed. Users who get it, love it. 8.1 on a tablet is sublime. Full Screen Outlook 2013 is quite popular with the non-technical set.

Not sure what happened, it's still got it's issues, but suddenly it's very cool.

This is true of what people at my office have said. Once you teach them, they love it. I personally have a bit more winning over to do for me to install it for myself, but I think 8.1 might be what I've been waiting for.

MorganX said,
Windows 8 has a big adjustment curve, but it's going to succeed. Users who get it, love it. 8.1 on a tablet is sublime. Full Screen Outlook 2013 is quite popular with the non-technical set.

Not sure what happened, it's still got it's issues, but suddenly it's very cool.

People are starting to get past the learning curve. The only ones not upgrading are the ones who still have that unusual affair with the Start Menu.

I noticed the issue of getting past the learning curve from the beginning when selling this to customers.

Some people think this is impossible, but when you take the time to show customers that are apprehensive how the system works, they end up being fine with it. They even end up liking things about it.

Sure there are people with real issues and that's fine, but the average user just needs a little hand holding to see how it all works and then go from there. Unfortunately, some people in my field of sales aren't very interested in doing that, so it hurts the experience. Win 8 requires a little extra effort on our part to break it down for customers and not just toss them into it.

trooper11 said,
I noticed the issue of getting past the learning curve from the beginning when selling this to customers.

Some people think this is impossible, but when you take the time to show customers that are apprehensive how the system works, they end up being fine with it. They even end up liking things about it.

Sure there are people with real issues and that's fine, but the average user just needs a little hand holding to see how it all works and then go from there. Unfortunately, some people in my field of sales aren't very interested in doing that, so it hurts the experience. Win 8 requires a little extra effort on our part to break it down for customers and not just toss them into it.

The new Help app in 8.1 will help too.

People are starting to get past the learning curve. The only ones not upgrading are the ones who still have that unusual affair with the Start Menu.

well that basically means most Desktop/Laptop users then because Windows 8 is not suited for Desktop/Laptop users much at all as it's obviously made for tablets with the whole touch screen type of stuff and not for those of us who use a mouse+keyboard and want to use the PC.

i am pretty much done with Win8 at this point as i just pray Windows 8 never becomes standard like how Windows 7 currently is (i don't think it will either).

p.s. Windows 8 is the first major OS release that i don't care to use (i used it a bit and quickly lost interest as it's interface is the show stopper) and i been using PC's since 1995 when i first had Windows 3.11.

Dot Matrix said,
People are starting to get past the learning curve. The only ones not upgrading are the ones who still have that unusual affair with the Start Menu.

I have been waiting for 8.1 and the changes/additions that come with it. Lots of things I didnt like with Win8 and that 8.1 addresses. Contrary to what a lot may think, the start menu isnt the only reason lots have not upgraded yet. I do own a copy of Win8 though and just need time to do the upgrade...which time is in short supply for me these days.

Spot on. I love how Windows 8 fanboys try to make it seem like it's our fault if we choose not to use it. I mean, I guess it's their only defense. Blame the user. How very patronizing.

I tried Windows 8, but it wasn't my cup of tea. So I am now using Debian. I guess if Windows 8 is the future, I'll gladly live in the past with a more traditional desktop.

Bottom line: Use what works for your situation.

COKid said,

Bottom line: Use what works for your situation.

what I say to. But lots are locked in to one thing and cannot see anything else...or feel that there is something wrong with you if you dont choose what they like. Cant stand that but hey, I live in a world where I use a little bit of everything.

Enron said,
This is true of what people at my office have said. Once you teach them, they love it. I personally have a bit more winning over to do for me to install it for myself, but I think 8.1 might be what I've been waiting for.

Whatever makes you feel good

I work for TV, Internet, VoIP service provider (NOC department, we're 19 employes, including myself). About 95% of my colleagues are what you would call "techy" or geeks (programmers, engineers, etc.)... Windows 8 doesn't exist at work, and it doesn't exist at home. They're all using Windows 7, OS X or Linux.

Dot Matrix said,

People are starting to get past the learning curve. The only ones not upgrading are the ones who still have that unusual affair with the Start Menu.


Could be that productivity is important to some people. At least 8.1 fixed some of the issues, e.g. searching across categories.

I am tired of that argument not suited for desktop users. It is not suited for the "get off my lawn" crowd or "in my day we walked to 20 miles uphill both ways in the snow" crowd. Change is hard "gramps" but it is happening. Does 8 have some issues that could be fixed yes and many are fixed in 8.1. But, unlike a lot of people Microsoft has long range vision (beyond 8) and either we can get on board and take the ride or you can water your current lawn, waiting to spray those pesky 8.1 kids with your Win7 hose. Either you can rip a bandaid off quickly or do it slowly. I always felt that just doing it fast results in the least pain overall of the options. I suspect, by Win9 it (the desktop) will most likely be a shadow of itself (not available or not easily available). I find most people when shown the ease of doing things from metro (and not using the desktop) fine the experience much more manageable. In reality the desktop is archaic mechanism not suited for the multi-platform, cloud storage increasing connected/integrated digital world, and bio directed input.

As I said, the desktop is going away as option for most consumers as a launching mechanism or even worst a place to store their documents (god I hate people that litter their desktop with docs). Launching is what most people use it for: laying icons down and loading their apps. They don't use start menu: studies after study shows this. Most people care about is launching their app. I know most people here (not really normals users) don't see this but the average user has only a small selection of apps they use with any regularity. If they are the new Modern UI or on the desktop it does not make a difference to them. The issue is teaching how to launch and doing a few things differently.

Soon, the desktop will be used by power users as add-on option. Wow remember when the command line is what everyone used and now only minority people even have use of the command line for anything useful (and to be useful that really takes an add-on like Powershell). A good read is by Paul Thurrott http://windowsitpro.com/windows-8/windows-desktop-death

Sorry, about the "gramps" euphemism it just fit with my "old-speak" example.

I love how people will actually argue with those of us that have seen, with our own eyes, that some users actually end up ok or liking 8 after you show them how it works, getting past some of the shock factor. Its as if some of you simply will not accept that it is possible at all.

It has nothing to do with blaming the user. It simply about education. Anyone that has worked in tech retail knows what I'm talking about. Its called customer service.

Nothing I said, or anyone else on this side has been to claim that EVERYONE is in the same boat. I have made it clear that there are real reasons some users won't like 8 and that's fine with me. My point was that not everyone feels as you guys do.

For some reason there is no room for both users. You don't like 8, so that means everyone else must not like it for the same reasons. Makes sense. Sometimes it seems like you guys are awfully defensive about even the hint that some users aren't as opposed as you are. Get over it and use the software you want to use. We live in a world with a whole lot of choice and there is no one size fits all option.

I agree completely, that's why I find it strange when people want to rail against others that don't find Win 8 so terrible. It works both ways.

For some people, the Windows 8 desktop is good and even better than 7. For some people, the metro side of 8 may not interest them, but it doesn't take away from the improvements to the desktop that they like.

For some people, the metro stuff is a huge turn off, forcing them to go to Linux or something. Others just stick with Windows 7.

Nothing wrong with any of those choices.

See, that comment is a great example of people that can't accept the possibility that not everyone feels the same as they do about Win 8.

So instead, just say "Whatever makes you feel good" in order to make it seem like the other guy is just making up his experience.

For some people, there is no room for the other opinion.

Microsoft could have made the learning curve easier by giving users the option of using 'touch', as most users unless they were buying a new PC/or monitor would still be using the mouse on a non touch PC... plus touch being optional would have allowed
most users to familiarise themselves with the new way of doing things, before switching or upgrading to 'touch'. Instead Microsoft threw them in at deep end and expected them to 'love' the new way of doing things.

That aside as someone who has used 95', 98', XP and 7' ... I will say the 'start screen'
is the dumbest thing MS has ever come up with.

Personally after seven months of taming win. 8 into something workable... I use a combination of a start menu, charms and the apps screen and ignore the dumb 'start screen' as it just gets in the way when your working. I have only one 'tile' on it, one that takes me straight back to the desktop...

As for win 8.1 ... I might upgrade, then again I might not... as I have questions about
the role of 'sky drive' in 8.1 ... the inclusion of which seems to be a step towards
cloud based computing (reducing the PC to nothing more than a touch screen).

One last comment guys... by focussing on start menus, and start screens your missing out on a pretty impressive OS under the hood.
(under the dumb start screen)
start screen

trooper11 said,
Wow, what a useful group of stats, I'm sure it will spur intelligent conversations.

Tokelau is such a cool name for a country, man... I'd move there and make sure my address was like "420 Main St, Tokelau".

Well, in order to find a big market share for windows 8, you must go to islands.
They should give few free copy in the desert, to get great stats too.
Or in the space : 100% of the astronaut would be using win 8.

Loos Ike the smaller countries aren't anywhere near as backwards as us "developed" nations when it comes to trying new things

Yes, and new things are always better, right? Of all the arguments defenders of Windows 8 use, that's always been the dumbest of the bunch.

Newsflash: Some of us don't need to upgrade to the latest OS to get things done. If folks like Windows 8, great! If others are happy sticking with Windows 7, there's nothing wrong with that, either. If some of you are stuck on the upgrade treadmill, good for you. Microsoft will surely have more to spoon-feed you soon.

I only spend money when there's a good reason to. Period. For me, Windows 8 didn't offer me a compelling reason.

Oh no, something must be wrong with me! /s

Edited by COKid, Sep 18 2013, 4:27am :