The reaction to the new Windows 8 logo has been a mixed bag. As with the revamp of any classic logo, some will love the new look and others will resist change. The new logo and a few of the reasons behind the design have been posted up on vimeo (via Ed Bott) that give a different perspective on the new look.
While the videos may not win over the crowds yet, the transition video could show how Microsoft may advertise Windows 8, or at least end the commercials with this type of a transition.
After seeing the videos, does this change your perspective on the new logo? We don't expect the videos to be propaganda for the new logo but it does show what the designers were thinking when they crafted the Windows 8 design.