Windows 8 Pro to launch for $70, price tag may jump to $199

As we get closer to its October 26 launch date, the broad strokes of Windows 8 are now firmly in place with the final builds having been released to manufacturers, and attention is increasingly focused on getting answers to all of the many remaining questions that continue to loom over it.

One of the biggest questions is that of price. Microsoft has so far officially revealed only its promotional pricing, including a discounted upgrade offer for anyone buying a Windows 7 system between now and January 31 2013. We’ve known for some time that these customers will be able to upgrade to Windows 8 Pro for just $14.99 - and registration for this is now open - but non-promotional pricing has remained elusive.

The Verge may have the answer though. A “source familiar with Microsoft’s plans” revealed to Tom Warren that Windows 8 Pro will launch with a $69.99 promotional price tag, before the cost leaps to $199 once the offer period expires at the end of January. Windows 8 users will also be able to upgrade to Windows 8 Pro – although it seems that this option will, confusingly, only be available through retail stores – at a discounted price of $69.99 until January, after which the price will jump to $99.99.

As previously reported, users of existing Windows versions will be able to upgrade to Windows 8 Pro for $39.99 online, although this fee is for a download only, and will not include physical media.

Source: The Verge

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Its the 'lesser' of the two 'evils' lol I'd rather my wife found out I was sleeping with a hooker than using Windows 8. At least I could explain the 'hooker', I'd be dead before I explained the other.

Come on, who 'actually' bought Vista? lmao? (same folk who will buy this turd, I guess lol) Yes. Oh yes

This is when the same money spent on a 'hooker', instead, is well worth it

i wish they offer windows 7 for the price of 70 dollar, after trying windows 8 a few days i only can say glad to be back on 7 again. for desktop 8 is a fail.

It will amuse me if sales for this operating system are low. It will stimulate my body in a way which I cannot explain on this forum without breaking each and every rule.

hotdog963al said,
It will amuse me if sales for this operating system are low. It will stimulate my body in a way which I cannot explain on this forum without breaking each and every rule.

I feel the same way, In fact, I wish for the sales to be low. I'm ready for an extremely joyous situation.

xpclient said,
Vista Ultimate was $399 at launch.

Yes. They learned that you cant sell crap for that, so they decided to knock $200 off and try and sell more crap. Next OS should sell for $99 Why not? they have enough 'mugs' buying into it now

I think people should stop harping about OS X being so cheap to upgrade or even install.
the fact that you need COMPATIBLE AND APPROVED hardware to run it on, for me negates that "affordable" price.

look at it this way:
Windows 8 requirements: 5 year old computer or newer (aka what you have running now, regardless of manufacturer)
Price: $39.99 and up (applicable to anyone with a compatible computer, i.e. ALL OF THEM)

OS X Mountain Lion requirements: 3 year old Apple-branded hardware or newer (Apple owners only)
Price: $19.99 (applicable to existing Apple computer owners only)

only $200 to buy windows 7 (again) that boots up to a bunch of widgets? wow! that's a great deal! thats much better than a free os that is more stable, secure, open, quicker, and gives you (choice)!

I cant see Windows 8 over $100. I wont buy it. I will purchase a few of them @ $40. You have to remember, they have a new business model with this to sell W8 as a "loss leader" and make up sales on apps in the store.

wow microsoft never cease to amaze me with w8. this will be nothing short of a major disaster for them. good i hope ballmer gets fired.

Does this surprises me ? Nope it doesn't. Its almost like they are trying to make bad decisions.

Edited by warwagon, Aug 21 2012, 3:35pm :

Only people that scream at the $199 for full version mostly don't have the copyright version of either XP, or Win7. The digital download upgrade version is cheap anyway.

MDboyz said,
Only people that scream at the $199 for full version mostly don't have the copyright version of either XP, or Win7. The digital download upgrade version is cheap anyway.

I have a full retail boxed copy of Windows Vista as well as a retail boxed upgrade copy of Windows 7 and at 200$ Windows 8 is definately without any doubt a no go for me.

Vista is also qualified for upgrade price. I think I miss out Vista from the list. They do said XP, Vista, and Win7.

LaP said,

I have a full retail boxed copy of Windows Vista as well as a retail boxed upgrade copy of Windows 7 and at 200$ Windows 8 is definately without any doubt a no go for me.

If the price for Pro was $49.99 I'd buy it to save all the hastle and messing about. If it's anymore then I'll use other methods.

When I first installed it I was actually impressed, however now I've used it for a few weeks it's very annoying.

joint said,
linux is taking over windows on the desk top. join the real revolution.

Wow, 1.4 billion Windows installations versus 14 million Linux installations. Taking over anytime soon?

joint said,
linux is taking over windows on the desk top. join the real revolution.

sadly i think they would have to rewrite the crap from scratch.
too many times issues come up and you wind up having to do heavy research
source code patching and compiling stuff like drivers on a command line.
and then to make matters worse every distro is different etc.

by the way i like Linux and my favorite is probably Backtrack
but i've used many over the years and liked them but eventually
i wind up spending days doing something like upgrading KDE on Kubuntu
and getting sucked into a vortex of crap that goes on and on
I still think the name change to Mandriva is stupid lol
Mikrotik is a good example of Linux used in a hands off no frills manner

edit:
also i wouldn't buy Win 8 so i don't care what they charge for it.

yea, won't take to long. IE is on all those installations, and Google Chrome took over in no time. Anytime soon? yea, around october when windows 8 is released along with ubuntu 12.10 and steam for linux

Mr. Dee said,

Wow, 1.4 billion Windows installations versus 14 million Linux installations. Taking over anytime soon?

joint said,
yea, won't take to long. IE is on all those installations, and Google Chrome took over in no time. Anytime soon? yea, around october when windows 8 is released along with ubuntu 12.10 and steam for linux

Google Chrome is nowhere near IE.

Pretty much all of your hopeful posts are about Linux taking over Windows and Mac. Many huge corporations and people around the world use Windows for its superiour technologies and usability. And you expect this buggy shareware to rule everything? I really hope you're just trolling and don't believe this nonsense yourself.

Cøi said,

Google Chrome is nowhere near IE.

Pretty much all of your hopeful posts are about Linux taking over Windows and Mac. Many huge corporations and people around the world use Windows for its superiour technologies and usability. And you expect this buggy shareware to rule everything? I really hope you're just trolling and don't believe this nonsense yourself.

LOL. you might want to educate yourself a little, son. I know you are just consumed by Microsoft propoganda. http://blog.chron.com/techblog...top-browser-spot-worldwide/

joint said,
LOL. you might want to educate yourself a little, son. I know you are just consumed by Microsoft propoganda. http://blog.chron.com/techblog...top-browser-spot-worldwide/

So, your holy Linux is owning everything with its 1% market share which is really close to Windows' 90% anyway. But when Internet Explorer finally falls below 50% it means the uber Google Chrome took that POS over in no time. Or 5 years but that's no different.. Looks like I'm not the one who views reality REALLY twisted here, although I keep seeing how much that is necessary to hate on M$.

The real question is, does the $70 version include downgrade rights, if so I may pick up a few and downgrade back to Windows 7 for the discounted rate.

still1 said,
even if it sells for $10. I wouldn't buy it...

Get back to me when you use Windows 8 RTM for a week, and we'll see if you can say the same thing again.

Zeet said,

Get back to me when you use Windows 8 RTM for a week, and we'll see if you can say the same thing again.

I have been using RP, DP for months... even have installed RTM at the moment for testing. Still wont buy.

still1 said,

I have been using RP, DP for months... even have installed RTM at the moment for testing. Still wont buy.

nice one lol
this guy keeps getting owned every time he opens his mouth.
its funny scrolling down looking at the little Fanboy comments
and then seeing the foot jammed in mouth LOL

So if I had Technet (since expired) and got Windows 7 with that, do I qualify for the $40 upgrade price, or do I need to do the $70 promo/full price?

se7enet said,
So if I had Technet (since expired) and got Windows 7 with that, do I qualify for the $40 upgrade price, or do I need to do the $70 promo/full price?

Everyone qualifies for the $40 upgrade provided you download!

jrnikki said,
OS X mountain $19.00, debian, and other linux base is free, what so special about windows 8?

Neither one runs the overwhelming majority of the software that they may need it to? Some people might actually like working with Windows versus OSX or whatever Linux desktop environment? They might not want to wrestle with getting a Hackintosh up and running, if at all, or shell out a bunch of money for a new system? They want it to just work versus having to spend a bunch of time in a console digging through man pages to get even the easiest of things working? They have hardware that isn't supported by those OS's? They're turned off by where the Linux desktops are going? I dunno, I can think of a few things special about Windows.

jrnikki said,
OS X mountain $19.00, debian, and other linux base is free, what so special about windows 8?

theres a reason all those combined have less than %5 marketshare. enjoy using outdated technology

jrnikki said,
OS X mountain $19.00, debian, and other linux base is free, what so special about windows 8?

OSX is not $19, the update is... first you need to buy an overpriced piece of hardware with a pathetic 1 year warranty in the base price; and debian is free yet it's market share still disappears if you round up to one decimal

vcfan said,

theres a reason all those combined have less than %5 marketshare. enjoy using outdated technology

notice the last patch day tuesday drama ?
million people with massive problems including myself getting bsod on clicking for check for updates.

once again you repeat the same crap and once again its just as ridiculous as last time.

you wanna throw around some snappy one liners ?
i've got one for ya pal..

enjoy being a beta tester

I am Not PCyr said,

notice the last patch day tuesday drama ?
million people with massive problems including myself getting bsod on clicking for check for updates.

once again you repeat the same crap and once again its just as ridiculous as last time.

you wanna throw around some snappy one liners ?
i've got one for ya pal..

enjoy being a beta tester


What does this poem have to do with his comment?

even $199 is cheap. windows 8 has to be the most advanced,most beautiful piece of software ever made. this will redefine computing. ios and android are nice to make front ends for webpages, but theyre not real computers, just something to kill time with. those look like a complete joke.

I must admit i don't plan to buy Windows 8 but if Ms is really selling Windows 8 pro full retail boxed version for 70$ i'll surely buy it.

LaP said,
I must admit i don't plan to buy Windows 8 but if Ms is really selling Windows 8 pro full retail boxed version for 70$ i'll surely buy it.

Upgrade will be $70, not "full" retail boxed version. That's what I am reading from the article.

ir0nw0lf said,

Upgrade will be $70, not "full" retail boxed version. That's what I am reading from the article.

From what I understand, upgrade is $40 to Pro during the promotional period. Everything other than that is just speculation.

Right, so those of us who have a legit copy of Windows installed already, which presumably is most people, will be able to upgrade to Windows 8 for $40 - what is the issue?
These days why would you have a need for physical media if you can put the installer on a USB key and be done with it?

DawnUnder2002 said,
Right, so those of us who have a legit copy of Windows installed already, which presumably is most people, will be able to upgrade to Windows 8 for $40 - what is the issue?
These days why would you have a need for physical media if you can put the installer on a USB key and be done with it?

Not all machines play nice with bootable USB thumbdrives. Physical media is not going away anytime soon. Too many people putting physical media in the grave already.

ir0nw0lf said,

Not all machines play nice with bootable USB thumbdrives. Physical media is not going away anytime soon. Too many people putting physical media in the grave already.

You can make a burnable ISO from the digital copy. The important thing for you is the key. And what Microsoft is trying to do is buy the copy digitally so that a) they must have a Microsoft account and b) they must have a payment method hooked up to that account. That's invaluable and easily worth $10 or so per customer.

eiffel_g said,
Pitty that Apple don't want to sell OSX to be used in PC's.
It has a fair price and looks better.

You honestly think they'd charge the same price for non-Apple hardware?

eiffel_g said,
Pitty that Apple don't want to sell OSX to be used in PC's.
It has a fair price and looks better.

The price of OSX is anything but fair. The development work that goes into it is subsidised largely by the high price of the hardware on which it has to run. If it were to be "unbundled" from its expensive hardware, the unbundled version would have a price to match. Knowing Apple, I'd be surprised if that price was under $400.

Timble said,

The price of OSX is anything but fair. The development work that goes into it is subsidised largely by the high price of the hardware on which it has to run. If it were to be "unbundled" from its expensive hardware, the unbundled version would have a price to match. Knowing Apple, I'd be surprised if that price was under $400.


No, you may buy OSX from Apple store. without hardware and use it on an already existent harware - from apple.
The price however cannot be biger as it should respect the BSD licenses ( OSX is a BSD derivate). And there is a limit for the price in that licence.

Max Norris said,

You honestly think they'd charge the same price for non-Apple hardware?

Non-Apple hardware? what is this Apple hardware you speak of? You can just buy OSX(the OS by itself) and install it on your windows computer with a few simple tweaks you can find by googling.

Zeet said,
Non-Apple hardware? what is this Apple hardware you speak of? You can just buy OSX(the OS by itself) and install it on your windows computer with a few simple tweaks you can find by googling.

Yea, I have a Hackintosh thanks, but as I said it's sold expressly for Apple hardware. Hence, "non-Apple hardware".. you know, stuff they didn't build? Read the EULA. If they sold a "generic OSX for any hardware", it's not going to be for 19 bucks.

Max Norris said,

Yea, I have a Hackintosh thanks, but as I said it's sold expressly for Apple hardware. Hence, "non-Apple hardware".. you know, stuff they didn't build? Read the EULA. If they sold a "generic OSX for any hardware", it's not going to be for 19 bucks.

But Apple uses generic hardware.

Zeet said,
But Apple uses generic hardware.

So? Tell the Apple EULA that. If it's not an officially blessed Apple piece of hardware, you're breaking the license agreement. Clause 2A. I'm not saying it doesn't work (as long as your hardware is compatible), but it's not something that's for everybody either. And my point still stands, Apple makes money as you (theoretically) already bought hardware from them too. Microsoft (usually) does does not. Of course Microsoft is going to charge more.

eiffel_g said,

No, you may buy OSX from Apple store. without hardware and use it on an already existent harware - from apple.
The price however cannot be biger as it should respect the BSD licenses ( OSX is a BSD derivate). And there is a limit for the price in that licence.

And on what hardware exactly can you run these Retail versions ? Apple hardware, and Apple hardware only. So the Original remark still stands, the hardware price subsidises the OS. On Iphones and Ipads these upgrades are even free, they could do the same thing with OSX upgrades, the big money is already in the bag.

eiffel_g said,
Pitty that Apple don't want to sell OSX to be used in PC's.
It has a fair price and looks better.

Even $15 is too much for what OSX is offering. Keep it Apple. Why would I want that bloated OS on my computer? I'll stick with Win8 for my desktop, thank-you.

eiffel_g said,

No, you may buy OSX from Apple store. without hardware and use it on an already existent harware - from apple.
The price however cannot be biger as it should respect the BSD licenses ( OSX is a BSD derivate). And there is a limit for the price in that licence.

Are you serious? OS X updates used to cost $129 almost yearly from 10.2 to 10.5.

eiffel_g said,
Pitty that Apple don't want to sell OSX to be used in PC's.
It has a fair price and looks better.

Pity Apple fans in Windows 8 threads don't have spell check. P-I-T-Y.

They ain't getting a single dime from me for this rather large 'turd'. Anyone would be a fool to do so. So as with Vista, I'll wait for the inevitable rapid collapse of this OS, and save my money for something worth upgrading to, hopefully the next iteration of Windows, providing MS can survive this disaster.

scaramonga said,
They ain't getting a single dime from me for this rather large 'turd'. Anyone would be a fool to do so. So as with Vista, I'll wait for the inevitable rapid collapse of this OS, and save my money for something worth upgrading to, hopefully the next iteration of Windows, providing MS can survive this disaster.

I hear ignorance is bliss. Can you confirm this?

IronChef75 said,
This is just a big F.U. to anyone who doesn't get Windows pre-loaded with a new system/device.

How is it a big F.U.? How?! $40... and even $70 is a great freaking steal. Even at $200 it is.

Thousands upon thousands of people, from programmers to creative teams to managers to designers have poured their efforts into this product for three years, on top of decades of research, development and experience. It is the software on which literally every computing activity you perform depends. It liaises seamlessly with every single device you install out of hundreds of thousands on the market. It connects your computer to the Internet, manages your processor and memory for you, and provides a clean and intricately thought-through interface to help you do what you need to do. (You may not like the interface, or need time to get used to it, but you cannot deny the absolutely massive amount of thought and research that has gone into it.)

You want all this to be practically given away? If I were a Microsoft staff member coming home from a hard day at work, I would find that attitude deeply offensive. $200 would be cheap for a car, or a bike, or even a game console. $200 is less than 3-4 hours' work for a professional designer (for example). When you think about all that it does for you, is $200 really a ridiculous ask for the most complex piece of software you will ever buy?

Ah, I forgot. They're not even asking $200 yet anyway.

Timble said,
$200 is less than 3-4 hours' work for a professional designer (for example). When you think about all that it does for you, is $200 really a ridiculous ask for the most complex piece of software you will ever buy?

Ah, I forgot. They're not even asking $200 yet anyway.


Well, in some countries - even in EU, a lot of people gets 200$ for a MONTH of hard work ( see Easter Ex-Comunist Countries where 200$ is an average ).
Considering that OEM integrators gets the Windows for 15-25$ to preinstall it in a new pc...., I think even 70$ is to much for that piece of crap wich is Windows 8.

eiffel_g said,

Well, in some countries - even in EU, a lot of people gets 200$ for a MONTH of hard work ( see Easter Ex-Comunist Countries where 200$ is an average ).
Considering that OEM integrators gets the Windows for 15-25$ to preinstall it in a new pc...., I think even 70$ is to much for that piece of crap wich is Windows 8.

$200 isn't the price for Eastern Europe - it's the price for the US. I know a lot of people don't earn that much, but that's not the point. Most people in the UK or US can afford $200 for something they really value, be it a TV, games console, bike or car. The point is that people just have no comprehension of the value of something like an OS. It's taken for granted, as if it didn't take any work at all to bridge the gap between the hardware and the user. Well it does. And that work has to be paid for. You and I may wish it wasn't so, but there it is.

Timble said,

$200 isn't the price for Eastern Europe - it's the price for the US. I know a lot of people don't earn that much, but that's not the point. Most people in the UK or US can afford $200 for something they really value, be it a TV, games console, bike or car. The point is that people just have no comprehension of the value of something like an OS. It's taken for granted, as if it didn't take any work at all to bridge the gap between the hardware and the user. Well it does. And that work has to be paid for. You and I may wish it wasn't so, but there it is.


Yes, you're right the price in Eastern Europe is usually the same value as in US, but in euro instead of $. So it will be 200 euro. It's the same with all Microsoft products already sold in shops.

Damn, I can't see dropping $199 anytime soon. I'd do it for $70 easily though. Guess I'll run my RTM eval until it's completely out. lol

n_K said,

Windows 7 was designed as a full featured desktop and server OS not a tablet OS.

Windows 8 was designed as a full featured desktop and server AND tablet OS. More operating system for less money. Sounds like a steal to me.

n_K said,

Windows 7 was designed as a full featured desktop and server OS not a tablet OS.

Isn't Windows 8 like Windows 7 but with a touch interface added?

n_K said,

Windows 7 was designed as a full featured desktop and server OS not a tablet OS.

Uh, no. Windows 7 was never designed to be a server OS. Neither is Windows 8.

bviktor said,
Uh, no. Windows 7 was never designed to be a server OS. Neither is Windows 8.

You do know Server 2008 R2 and 2012 share the same code as 7 and 8 yea?

Max Norris said,

You do know Server 2008 R2 and 2012 share the same code as 7 and 8 yea?

Of course he doesn't. He just likes spouting the Windows 8 hate like the rest of the top comments. It's the thing to do.

Microsoft, you are making a serious mistake if you change it to 199 after January 31st 2013. In fact, the majority of persons running Windows 7 are likely to stick with their OS until the PC dies. Windows 8 remains one thing, an operating system, its not the be it all, end all, its about the device, you want to get this OS into as many PC's as possible, new and old. In fact, Microsoft, if I had control of this entire situation, I would spank the person coming up with these pricing ideas and demand them to drop the price to $3.99 as punishment and if Ballmer came into the room screaming at me, I would just whop him with the belt and tell him to go sit down and be quite.

Mr. Dee said,
Microsoft, you are making a serious mistake if you change it to 199 after January 31st 2013. In fact, the majority of persons running Windows 7 are likely to stick with their OS until the PC dies. Windows 8 remains one thing, an operating system, its not the be it all, end all, its about the device, you want to get this OS into as many PC's as possible, new and old. In fact, Microsoft, if I had control of this entire situation, I would spank the person coming up with these pricing ideas and demand them to drop the price to $3.99 as punishment and if Ballmer came into the room screaming at me, I would just whop him with the belt and tell him to go sit down and be quite.

What's the problem? Considering many will be getting Windows 8 with a new PC, this isn't an issue.

At those prices, if I wanted the sort of abuse that Windows 8 does to the mind and the body, I'd buy a decent lady of the night to give me the same pain, but a far lot cheaper!!!!

I guess only time will tell if this rumour holds true
also the title "Windows 8 Pro to launch for $70, but price tag will jump to $199" makes it sound like a fact

windows95isg8 said,
Who the hell would pay that much for that OS lol

Yeah, who's going to pay that much for software that actually runs the whole freaking computer... It's a ridiculous concept, I know.