Windows 8 reaches 100 million licenses sold

Microsoft's Chief Marketing Officer, Tami Reller, has revealed that Microsoft has recently sold over 100 million licenses for Windows 8, up from 60 million licenses sold up to January 2013. Reller also states that the number of devices certified for Windows 8 and Windows RT has grown to 2,400, which is quite a considerable feat.

For Microsoft to have sold 100 million licenses since its launch in late October 2012 means that they are selling roughly 15 million licences per month (Windows 8 has been available for 6 and a half months). Comparing this figure to the same period ending January 2013, which saw on average 20 million licenses sold per month, it seems that Windows 8 license sales are slowing, which can be explained by the traditional dip in sales in the first half of the year.

Reller also states that Microsoft has seen 250 million app downloads from the Windows Store, while "almost 90% of our app catalog" is downloaded every month. Combined with 250 million SkyDrive users, 400 million active Outlook.com accounts and over 700 million active Microsoft accounts, it seems things are going quite well for Microsoft.

Source: Microsoft

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As with most headlines, this isn't a true statement. Microsoft have now sold over 100 million licenses and that is cumulative over it's history, Not 100 million Windows 8 licenses, who'd be that stupid.

mindbox said,
As with most headlines, this isn't a true statement. Microsoft have now sold over 100 million licenses and that is cumulative over it's history, Not 100 million Windows 8 licenses, who'd be that stupid.

You are wrong.
These are 100 million Win 8 licenses.
For the duration of Win7 they sold 20 million licenses every month!

mindbox said,
As with most headlines, this isn't a true statement. Microsoft have now sold over 100 million licenses and that is cumulative over it's history, Not 100 million Windows 8 licenses, who'd be that stupid.

Thanks for the laugh but you don't know what you're talking about. Think about it this way: if they is a billion PCs out there and 98% of them are running windows how's many licenses do you think Microsoft has sold so far in its accumulative history?

My last job, we bout several thousand Vista licenses, but we downgraded to XP and never used them. My current job, we have bought a few hundred Win8 licenses so far...but downgraded to Win7 and are not using them. 100 million puts a good chunk of change in MS pockets tho.

As someone wrote above:

These "license sold" figures do not include volume-licensing figures, such as those being sold to enterprises

So your volume license purchases are not counted into this number. If they were, the number would be much higher.

40 million: how many are sold to oems? I bet theyre still all sitting on shelves.

60 million: how many are sold to oems? I bet theyre still all sitting on shelves.

100 million:........silence

I love it

It takes one second to click the desktop icon from the new start screen. Then pin your favorite programs to the taskbar. After setting that up, completely use the desktop from now on. Too much complaining about Window 8 when nothing is wrong with it. OMGZZZ!! year of the linux desktop!!oneone!!

Who said anything about the year of Linux? Come on man! Read my comment. There are numerous post all over the Internet with legitimate complaints about the GUI. Not everyone is a child being a fanboy. There are millions who love Microft but believe Windows 8 is a step backwards. Nothing wrong with that right?

JHBrown said,
Who said anything about the year of Linux? Come on man! Read my comment. There are numerous post all over the Internet with legitimate complaints about the GUI. Not everyone is a child being a fanboy. There are millions who love Microft but believe Windows 8 is a step backwards. Nothing wrong with that right?

And many of those change their opinion AFTER they use Windows 8 for more than a week.

Change is difficult for many people and companies. You don't agree with that? Well, see Windows XP for proof...

And everyone seems to forget that there were lots of Windows 7 haters around. Less than Windows 8, that's true, but they were around, saying that Windows XP was the best OS because "it used less ram and resources" and stuff like that.

MeowPurr said,
BUT WINDOZE IS DOOMED!!!!!11111

some nerve calling people a Troll when you guys post comments like that..
I'd say that is by definition a text book troll post.

wingliston said,
It takes one second to click the desktop icon from the new start screen. Then pin your favorite programs to the taskbar. After setting that up, completely use the desktop from now on. Too much complaining about Window 8 when nothing is wrong with it. OMGZZZ!! year of the linux desktop!!oneone!!

work on listening a little harder.

I said it because its a response from all trolls like yourself. Read everything before that. "It takes one second to click the desktop icon from the new start screen. Then pin your favorite programs to the taskbar. After setting that up, completely use the desktop from now on. Too much complaining about Window 8 when nothing is wrong with it."

Still not news when every PC sold in big box stores is Windows 8. Can someone tell what these numbers mean? Are they actual licenses that you and I bought or are they including manufacturers also. If they are including both, then these sales still suck.

All you need to know is that they fall in line with Windows 7 data. So by saying the sales suck you are also referring to Windows 7.

Before I finalize my decision, are these sales for consumers only, or consumer and manufacturers? If they sold 75million to the big guys then these numbers aren't impressive. You see what I'm saying? I'm currently digging to see how they came up with their numbers. Could be a marketing ploy. Announce great numbers, give consumers confidence.

Every user that buys a Mac will be running OSX. And after so many years, they still only have 30 million active licenses. But those numbers don't suck, do they? They are doing great, ready to take over the world. But after 7 months, Win8 has 3.3x more sales, and that sucks? When you sell 100 million of something, then let's talk so I can tell you whatever you have sold sucks.

SoylentG said,
Every user that buys a Mac will be running OSX. And after so many years, they still only have 30 million active licenses. But those numbers don't suck, do they? They are doing great, ready to take over the world. But after 7 months, Win8 has 3.3x more sales, and that sucks? When you sell 100 million of something, then let's talk so I can tell you whatever you have sold sucks.
Heres and interesting fact. If Apple weren't so niche, lowered the price of there products, had the same gaming support, and allowed us to build our own Macs, then these numbers would be different. Apple could easily sell many more, but I don't think they care. Just saying numbers aren't everything when you basically dominate the market. If had the choice of a BMW or a Toyota Camry, I'd take the BMW. Toyota sells more cars because of the price point. Guess what? BMW doesn't give a rats a s s. :-)

JHBrown said,
Heres and interesting fact. If Apple weren't so niche, lowered the price of there products, had the same gaming support, and allowed us to build our own Macs, then these numbers would be different. Apple could easily sell many more, but I don't think they care. Just saying numbers aren't everything when you basically dominate the market. If had the choice of a BMW or a Toyota Camry, I'd take the BMW. Toyota sells more cars because of the price point. Guess what? BMW doesn't give a rats a s s. :-)

If, if, if, if, if....

WTF is wrong with you, man?

ingramator said,
All you need to know is that they fall in line with Windows 7 data. So by saying the sales suck you are also referring to Windows 7.

And so it should.. Windows 7 was a response to the Vista debacle and few people had a need to upgrade because it was nothing more than Vista re-branded essentially. AND since OEMS had tons of Vista machines on store shelves it was going to take a while to clear a spot for WIndows 7 machines, since they pushed Win 7 out so fast. Further more the stats and WHO states them mean a lot.. MS is not gonna go on record and say it sucks.. if they don't make sure people believe Win 8 is a roaring success then all the companies that make oem's for them etc are going to bail.. so the integrity of the data is suspect at best.

I'm not blinded by my enthusiasm for a brand/co... i call it as i see it .
And i will not make excuses for Microsoft, if they do good fine, if they do bad fine.
I have no vested interest in contorting one to the other.. and i don't think many people can see that around here

JHBrown said,
Before I finalize my decision, are these sales for consumers only, or consumer and manufacturers? If they sold 75million to the big guys then these numbers aren't impressive. You see what I'm saying? I'm currently digging to see how they came up with their numbers. Could be a marketing ploy. Announce great numbers, give consumers confidence.

im just dying with laughter. detective JHBrown is going to blow the lid off this thing and expose Microsoft. man,get a ****in grip. you and a lot of people were misled by articles from bloggers and analysts. time to move on. windows 8 is here to stay.

JHBrown said,
Still not news when every PC sold in big box stores is Windows 8. Can someone tell what these numbers mean? Are they actual licenses that you and I bought or are they including manufacturers also. If they are including both, then these sales still suck.

Dude go do your own gaddamn research and stop trying to get people to do it for you. Damn lazy people. If you want those numbers then go query Microsoft about. Do you needs research for dummies handbook?

Pulled from an article from zdnet:

"Mary Jo Foley, who broke the news, cited Microsoft officials as saying that a "license sold" counts as a sale to a computer maker (OEM), such as a PC that rolls off the manufacturing line, as well as direct upgrades from retailer store shelves and from an older Windows-based desktop.
These "license sold" figures do not include volume-licensing figures, such as those being sold to enterprises. That's a key figure that we still don't know

Windows 8 works very well. I don't get everyone that hates on it. I have Surface RT and that works well for what I need as well. But people hate on that too. I have a 4 year old laptop that runs Windows 8 Pro without issues. All in all Windows 8 is great, and people need to stop hating!

metsfan421 said,
Windows 8 works very well. I don't get everyone that hates on it. I have Surface RT and that works well for what I need as well. But people hate on that too. I have a 4 year old laptop that runs Windows 8 Pro without issues. All in all Windows 8 is great, and people need to stop hating!

But the colors! I don't like the colors!

metsfan421 said,
Windows 8 works very well. I don't get everyone that hates on it.

then your not listening hard enough.. the answer(s) have been given endlessly.

Given that new PC sales (including new Mac hardware sales) are practically flat, it's clear that this is NOT the typical Windows sales fiesta (which had been driven by OEM licenses); the difference this time is that upgrades are driving the sales train - hence the befuddlement of the analysts. For even Windows 7, while upgrade sales were strong, OEM license numbers out paced upgrades; with Windows 8, it's the reverse. So much for logic.

'"almost 90% of our app catalog" is downloaded every month'

What does this mean?

Does that mean 10% of apps don't get downloaded at all in a month, or am I reading this wrong?

DChiuch said,
'"almost 90% of our app catalog" is downloaded every month'

What does this mean?

Does that mean 10% of apps don't get downloaded at all in a month, or am I reading this wrong?

I would take it to mean 90% of the apps in the catalog receive at least n downloads per month. n could be 1, or something else.

Even though this number is in line with Win7 sales, queue the excuses of downgrades, consumers who are too stupid to know they were buying a Win8 computer, OEM sales vs. boxed copies, millions of licenses are sitting on shelves, and whatever other excuse you can think of to claim that Win8 is a "failure" while proclaiming that the PC era is over, OSX is selling great, and it is the year of Linux.

Edited by SoylentG, May 7 2013, 5:21am :

SoylentG said,
Even though this number is in line with Win7 sales, queue the excuses of downgrades, consumers who are too stupid to know they were buying a Win8 computer, OEM sales vs. boxed copies, millions of licenses are sitting on shelves, and whatever other excuse you can think of to claim that Win8 is a "failure" while proclaiming that the PC era is over, OSX is selling great, and it is the year of Linux.

You know what's sad? I don't think anyone used the same excuses when Windows 7 was the operating system being sold.

Ian William said,

You know what's sad? I don't think anyone used the same excuses when Windows 7 was the operating system being sold.

Because people declared Microsoft dead with Vista. The problems with Vista was that 12 year old hardware did not ship with drivers the same day. Users of other OSes cheer not supporting hardware that is more than 4 years old, because it forces people to use the latest and greatest. But a couple of months after shipping Vista, supporting your hardware means that it is over. And so when Win7 shipped, they just assumed that Microsoft was at their end; that iOS though the soon to be released iPad and because you could only develop iOS apps with OSX, and because of the rise of Android Linux was going to take over, they didn't need to use those excuses to bring down Win7. But they learned to not sit back and wait for Microsoft to fail, this time they were ready with their attacks, and picked something to hammer to try to bring it down.

Think of Xbox Next. They created a rumor about always connected, and latched onto it until there were many people who were saying they were not going to buy it. Companies who sell games (I think it was Gamestop) claimed that the next Xbox was already a failure, even before Microsoft even announced it existed. It is all about making sure that this time, with Win8, they attack it before it is released, to try to drive people to OSX, iOS, and Android. If you prefer Win8 over iOS/Android, you are a hater, and they need to make sure you are guilted into using iOS/Android.

Yes, there are people who genuinely have tried and do not like Win8, and that is fine. But a majority of the people who complain are iOS/Android users who want to force the use of iOS/Android.

grapeman said,
Win8 was certainly was an upgrade for me... once I bought Start8 and ModernMix.
See here's the problem and I wish Microsoft would really look into it. You love Windows 8 but you made it look like Windows 7. This is what millions of people are complaining about. Windows 8 under the hood is good but the freaking GUI sucks. The tablet interface on the desktop sucks. The fanboys say that they can work faster with the new GUI. Really?

JHBrown said,
See here's the problem and I wish Microsoft would really look into it. You love Windows 8 but you made it look like Windows 7. This is what millions of people are complaining about. Windows 8 under the hood is good but the freaking GUI sucks. The tablet interface on the desktop sucks. The fanboys say that they can work faster with the new GUI. Really?

Dude please leave, you have never used it- you are an Apple fanboy. So people that genuinely like the the new interface are fanboys... I for one was sick of plowing through start menu folders to find applications and now can see a 27 inch screen filled with applications which I use everyday. With Blue there are even further enhancements- no one ever said it was going to be perfect. The start menu took a good 5 years to be accepted, same will go with the start screen. Revision after revision.

JHBrown said,
See here's the problem and I wish Microsoft would really look into it. You love Windows 8 but you made it look like Windows 7. This is what millions of people are complaining about. Windows 8 under the hood is good but the freaking GUI sucks. The tablet interface on the desktop sucks. The fanboys say that they can work faster with the new GUI. Really?

They made Win8 look a little different than Win7, and people are b******* and complaining about changing one menu. If they made it look much more different, then you and the rest of the haters would be complaining about that also. Yes, I work faster with the new UI. Rather than clicking on the start button, clicking All Programs, clicking accessories, clicking communication, and then clicking Remote desktop to launch terminal server client, I press the start key and click the remote desktop app. Rather than starting up IE, typing in weather.com, entering my zip code, and clicking search, I just click start and my current weather and forecast is there waiting for me. With the old start menu I had 10 applications for me to run, with WIn8 I have 80 there giving me live information on my 27" monitor in one screen, and more with a mouse wheel turn. And there are many other cases where you claim a tablet UI on the desktop "sucks," for me it is much easier and quicker on my desktop. So yes, this "fanboy" is able to work faster, while you, the hater, will cling to your old, outdated UI.

ingramator said,

Dude please leave, you have never used it- you are an Apple fanboy. So people that genuinely like the the new interface are fanboys... I for one was sick of plowing through start menu folders to find applications and now can see a 27 inch screen filled with applications which I use everyday. With Blue there are even further enhancements- no one ever said it was going to be perfect. The start menu took a good 5 years to be accepted, same will go with the start screen. Revision after revision.

FU! You leave! I have two Windows 8 laptops in this house. My girl's and a work laptop testing software. I own an iPhone and that's the only Apple product I own. So pull your head out of your A$$ and you stop being a fanboy. I've probably been working with Windows machines since you were still putting mirrors on your shoes to look under girls dresses. GTFOH!

SoylentG said,

They made Win8 look a little different than Win7, and people are b******* and complaining about changing one menu. If they made it look much more different, then you and the rest of the haters would be complaining about that also. Yes, I work faster with the new UI. Rather than clicking on the start button, clicking All Programs, clicking accessories, clicking communication, and then clicking Remote desktop to launch terminal server client, I press the start key and click the remote desktop app. Rather than starting up IE, typing in weather.com, entering my zip code, and clicking search, I just click start and my current weather and forecast is there waiting for me. With the old start menu I had 10 applications for me to run, with WIn8 I have 80 there giving me live information on my 27" monitor in one screen, and more with a mouse wheel turn. And there are many other cases where you claim a tablet UI on the desktop "sucks," for me it is much easier and quicker on my desktop. So yes, this "fanboy" is able to work faster, while you, the hater, will cling to your old, outdated UI.

I understand what you are saying. But you can't ignore the fact that millions are downloading third party software in order to get rid of the ugly interface. I wish we could get the numbers on how many people have downloaded third party software out of that 100 million. I personally have never said that Windows 8 as a whole is crap. I however believe that Windows 8 is confused with itself. It's says to itself, "WTF is my purpose? Am I a phone, tablet, or desktop?"

Edited by JHBrown, May 7 2013, 6:00am :

JHBrown said,
I understand what you are saying. My original post was asking how they came up the numbers. That all!

They come up with the number of boxes sold at retail, the number of licenses sold through the web (such as when people bought an upgrade key) and the number of licenses sold to OEMs when they build a new computer. Funny thing is, when Firefox/Chrome/Opera has a download, people don't ask how many of those were upgrades, or how many people installed, don't like it and uninstall a few days later. When Apple announces they have X billion downloads, people don't ask how many of those downloads were upgrades of already installed apps (I have the MLB app installed on my iPod touch and iPad, that counted as 12 downloads). But people don't go through all this "yes, but..." questioning of those numbers. But Microsoft counts the number of licenses they got money for, and we need to question those numbers. We need to know exactly the number of downgrades, the exact number of computers sitting on store shelves. With the Xbox 360 there are claims of millions sitting on shelves unsold, millions of people stood in line to return theirs, multi-millions bought to replace RROD devices. Any reason to try to claim Microsoft is a failure, while their competition has every single license, every single download in use. 200+ million iOS devices have been sold, and that supports Apple's dominance of the market, but don't you dare mention how many are in the garbage because of upgrades since the iphone 1, or in the garbage because they broke. I know 2 people who bought a second iphone 5 just this week because they broke after upgrading from an iphone 4, but there is 6 devices sold (and I am not sure if they upgraded from earlier version) but we don't demand exact numbers of devices currently in use. But there is a different standard for Microsoft, they must call every user who bought a license, ask them if it is in use, if they downgraded, and so on, and so on, to make sure we get exact numbers. We must know if there are 99,999,999 licenses in use, or 99,999,998, because that will prove is Microsoft is a failure, or mediocre.

JHBrown said,
FU! You leave! I have two Windows 8 laptops in this house. My girl's and a work laptop testing software. I own an iPhone and that's the only Apple product I own. So pull your head out of your A$$ and you stop being a fanboy. I've probably been working with Windows machines since you were still putting mirrors on your shoes to look under girls dresses. GTFOH!

My first computer was a Tandy, I then got a Commodore PET. I wrote assembly language for my Commodore 64, then wrote a few for GEOS on that same machine. I first started using Windows with version 2.0. I wrote my first windows program for Win3.0, I used Borland C and Microsoft C/C++ to do it. I have developed for Sparc, DEC, and even done punchcards. I have developed for OSX, I have sold apps for iOS and Android. So if you want a pi***** contest of who used computers first, bring it on.

I know it's off-topic, but do you guys have any idea what it's like to get a notification almost every five minutes?

SoylentG said,

My first computer was a Tandy, I then got a Commodore PET. I wrote assembly language for my Commodore 64, then wrote a few for GEOS on that same machine. I first started using Windows with version 2.0. I wrote my first windows program for Win3.0, I used Borland C and Microsoft C/C++ to do it. I have developed for Sparc, DEC, and even done punchcards. I have developed for OSX, I have sold apps for iOS and Android. So if you want a pi***** contest of who used computers first, bring it on.

Huh? You win man! But I wasn't replying to you. My comment was for young ingramator up there. ;-)

SoylentG said,
Even though this number is in line with Win7 sales, queue the excuses of downgrades, consumers who are too stupid to know they were buying a Win8 computer, OEM sales vs. boxed copies, millions of licenses are sitting on shelves, and whatever other excuse you can think of to claim that Win8 is a "failure" while proclaiming that the PC era is over, OSX is selling great, and it is the year of Linux.

excuses ? wow you are hilarious !
read what you said.. a series of "excuses"
i appreciate the Windows 8 fan's enthusiasm for the product but come on.. lol

what is ugly bout it? i use windows 8 friends of mine do and haven't found it ugly. i know a student counselor in his 40's to 50's says he likes the large tiles for his eyes.

Ezekiel Carsella said,
what is ugly bout it? i use windows 8 friends of mine do and haven't found it ugly. i know a student counselor in his 40's to 50's says he likes the large tiles for his eyes.

I think it's ugly and i KNOW you know why.. you guys want to defend windows desperately i can see, but saying you don't understand why is dumb, especially when its been stated MILLIONS of times.. If you don't know by now i strongly suggest you work on reading comprehension.

actually mine is fine. last time i checked i can read 1,200 words per minute with 90% accuracy. if i want to like something am i allowed to like it? If you are allowed to hate I am allowed to like? Or do we live in Orweillan's 84 society?

Ian William said,
I know it's off-topic, but do you guys have any idea what it's like to get a notification almost every five minutes?

I freaking love notifications! Easily one of the best features of Windows 8.

MeowPurr said,

I freaking love notifications! Easily one of the best features of Windows 8.

I meant the Neowin notifications. "[User] has replied to a comment you made."

I like the Windows 8 notifications as well.