Windows 8 retail box design incorporates new logo

Microsoft revealed the new logo for Windows 8 several months ago, showing a highly stylized window in place of previous Windows logos that tended to look more like a waving flag. Today, the final design for the box copies of Windows 8 and Windows 8 Pro found their way to the Internet and shows that the new logo is heavily a part of its graphics.

The box designs, as shown on The Verge, are for the standard Windows 8 SKU (in white) and for Windows 8 Pro (in black). Only full versions of Windows 8 and Windows 8 Pro will be released in box retail copies on DVD discs. As we have reported before, upgrade versions of Windows 8 Pro will only be available for owners of older Windows PCs via an electronic download from Microsoft. The price for the upgrade will be $39.99 until January 31, 2013. Microsoft has yet to comment what the price tag will be for the full retail versions of Windows 8.

You can expect to see both the Windows 8 and Windows 8 Pro boxed copies in retail stores on October 26th. The ARM version of Windows 8 and RT, won't be released as a separate product and will only be available with the purchase of a new Windows RT-based hardware device.

Source: The Verge | Image via Microsoft

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My first thought was it looked like a Monty Python sketch with a big blue bottom dropping orange shapes out! It`s a box, it gathers dust on a shelf...

Looking back on my earlier predictions, I was correct about the logo and 2 flavours, but wrong about the color and pattern. I was close but not quite right in my earlier predictions.

Where did I read an article that said there wasn't going to be a retail boxed version of Windows 8, that it was going to be online, download and install or you could also get it on new machines.

StandingInAlley said,
I really like the packing. Maybe I will buy the retail version

I'm not buying the box, coz I have a Technet account. Kinda expensive for "just the box" I'd say.

Brian Miller said,
What's the difference between Windows 8 Standard and Windows 8 Pro?

I was wondering the same... Also are there any other versions besides the W8 and W8Pro ?

I really like the play on the perspective but not sure about the abstract art+colors, not to my taste - otherwise looks fantastic!

Wow. That's ... different. I guess it's not necessarily bad, just not something I'd associate with Windows. If the words "Windows" and "Microsoft" weren't so obvious, I'd assume it was a new Adobe product.

ChrisJ1968 said,
looks like a logo my 5 year old would create with photoshop

The debate/discussion about the logo ended about 6 months ago my friend.

TCLN Ryster said,

The debate/discussion about the logo ended about 6 months ago my friend.

hey pal, the logo debate was brought back right here and right now
with the box with the logo on it.. lol

your logic is as usual very odd

I want a copy to put on my shelf. This is probably the last version of Windows we will ever see come in a box. I have product boxes for Windows 7 Ultimate (Special edition signed by Ballmer), Windows Vista Ultimate, Windows XP Pro/Home, Windows ME special upgrade, Windows 2000 Professional, Windows 98 SE, don't have 95, 3x, 2x or 1x.

The extra colors and designs kind of make things a bit over populated, but overall, I like it. It looks sleek, professional, and simple. No fancy gimmicks, no eye popping pictures, no shiny anything.

Nowe that's nice. And I aint a huge Metro fan.

Will miss the curved boxes though - they were cool - but not Metroy I guess.

Seriously its very nice, I mean, at first I was like oh man then the more you look at it, it grows on you. i get what they are trying to say it's back to basics, a new way of thinking. Looking through the window shows all the amazing things that could happen. Also is so left field from what apple would have done, so nice to get a different point of view.

I was hoping for the Windows 8 product boxes to be more like the Office for Mac boxes.
those look considerably more Metro to me.

would also be nice if that giant box came with USB install media too.

A comment from another forum sums it up quite nicely in my opinion. The white one looks like an outdated math book.

Very cool design! Kind of reminds me of a classic rock band's new album, though :-)

(Oh, a new Pink Floyd double CD! Why didn't they get together one last time after Live 8 and before Rick's passing.)

cleverclogs said,
That box. It's so 1990's it's not even funny. WOW.

How is it 90s? Reminds me of the 80s, maybe the very early 90s when the 80s aesthetic was still hanging around in stuff like Saved by the Bell.

cleverclogs said,
That box. It's so 1990's it's not even funny. WOW.

If apple did it people would be wowed ...oh yea the put a kitty on the front... I mean I love lolcat videos..

Darn, I was hoping for a stock photo of a four-legged animal that brings me back to my kindergarten days... That would be SOOO COOOL!!!

Edited by Hello_World_99, Aug 6 2012, 10:34pm :

How much will the full retail and OEM versions be? Everyone keeps talking about the upgrade version - also, can you do a fresh install from the upgrade version somehow?

Jaybonaut said,
How much will the full retail and OEM versions be? Everyone keeps talking about the upgrade version - also, can you do a fresh install from the upgrade version somehow?

Don't you think if that information were available, it would say so in the article?

DaveGreen93 said,
"Windows 8 retail box design incorporates new logo"

No S***! haha


this, was the author expecting to see the Windows XP logo there?

superconductive said,
they need to give a warning to people with epilepsy before looking at that

If someone with epilepsy goes off looking at a box i dont think they will go too well looking at the LCD screen the software is going to go on

Photoshop seems to go well having a slash of colour

"Only full versions of Windows 8 and Windows 8 Pro will be released in box retail copies on DVD discs. As we have reported before, upgrade versions of Windows 8 Pro will only be available for owners of older Windows PCs via an electronic download from Microsoft."

That's incorrect. Microsoft has already announced a retail upgrade box would be available in stores (for $69.99 during the promotion).

http://windowsteamblog.com/win...indows-8-pro-for-39-99.aspx

brent3000 said,

Does this mean the upgrade will hand a long term shelf life? or only a few mmonths into launch?

Should be long-term like every other version of Windows. The promotion is the discounted price, not the existence of a retail product.

Josh the Nerd said,

Should be long-term like every other version of Windows. The promotion is the discounted price, not the existence of a retail product.

"If you prefer to shop at a local store, a packaged DVD version of the upgrade to Windows 8 Pro will be available for $69.99 during this promotion."

Thats what the windows blog site says. It does say a packaged dvd version, not retail upgrade. In the same instance, I can get a packaged OEM disks for Windows 7 from my local store. It wouldn't take much for OEM packaging (anyone remember the service packs they used to hand out?) or simple dvd case for the upgrade promotional duration.

Omen1393 said,
As someone who is really excited for Windows 8, this looks horrible....

I agree. All the crap behind the logo and off to the side in no way encompass Windows 8.

Also agree. The entire design ideology of Win8 is getting rid of all clutter and making things simplified with clear lines... that box is just... horrible.

Omen1393 said,
As someone who is really excited for Windows 8, this looks horrible....

Glad i'm not the only one who just puked in my mouth. I guess it needs to be said, but I'm not hating on the box because it has to do with windows 8. The box truly did, make me want to puke in my mouth!

scumdogmillionaire said,

I agree. All the crap behind the logo and off to the side in no way encompass Windows 8.

How not? It's vibrant and colourful, just as Windows 8 is.

TCLN Ryster said,

How not? It's vibrant and colourful, just as Windows 8 is.


From the picture, the shades of the colours look very different to the shades of the colours used within the new "Metro" experience (most notably the tile colours of the built-in apps). The colours on this box look more pastel-like to me, but I could be wrong. That is my only gripe with it. I like how it looks, but I would like the colours to reflect what is seen in Windows 8.

Unless of course the colours on these boxes look completely different in person.

TCLN Ryster said,

How not? It's vibrant and colourful, just as Windows 8 is.

because he said so thats why..

Who put you in charge of the Windows 8 Fanclub ?
And why is it your personal mission to loiter around Neowin and
argue with every negative opinion someone has about Windows 8 ?

Seriously what the hell is wrong with you ?

Walrush said,
Good to see the new Duran Duran album is out.

i can just imagine most of these loud windows 8 cheerleader tech experts
googe'ling Duran Duran lol

People might think it looks cheesy but I think it looks nice. It's simple and to me looks professional. Shame I'm getting the online version though (As retail will cost extra), as this box looks pretty nice and much better than 7's!

CJEric said,
Looks quite nice!

Seriously? I completely disagree.

What is all that garbage behind the logo? It says absolutely nothing about the product other than that Microsoft are incorporating the Windows Logo... it's messy and imho unprofessional.

It looks like something I'd see on the walls of a 1990's Taco Bell. Whoever is in charge of the graphic design team ought to be fired.... I'm sorry but MSFT has shot itself in the foot with this one.

Also, on a general marketing point... why even use "Pro"? With Windows 8 and Metro UI Microsoft have built an entirely new feel for the company. The "Pro" is something that I have associated with Microsoft since XP... Representing "professional" and later on, "the operating system that had everything" (Vista, 7), it seems really outdated. I understand there are profit margins etc, but is the "Pro" really worth keeping from a brand point of view? My vote is no.

Toysoldier said,

Agreed, kinda reminds me of Photoshop though


That's what I was thinking too. It just doesn't look like Windows. Lol

Nice nonetheless though.

Medking said,
What is all that garbage behind the logo? It says absolutely nothing about the product other than that Microsoft are incorporating the Windows Logo... it's messy and imho unprofessional.

Windows users (and their use cases) come in "all shapes and colors" so to say. The colors are a tribute to the colorfulness of Metro as well, and the busyness of the lines and shapes (especially in the upper right corner) remind one that Metro is "alive with activity". The abstractness of the shapes signal the capabilities of the product that may make certain parts appear complex and opaque to the uninitiated. On the other hand, simple shapes remind you that the products is accessible to everyone, or at least that Windows help(s) you organize the mess… And of course, Metro provides you a way to look at beautiful content without any distractions. I think I see a cloud somewhere in there too.

Edited by Deactivated., Aug 6 2012, 11:57pm :

Medking said,

Seriously? I completely disagree.

What is all that garbage behind the logo? It says absolutely nothing about the product other than that Microsoft are incorporating the Windows Logo... it's messy and imho unprofessional.

It looks like something I'd see on the walls of a 1990's Taco Bell. Whoever is in charge of the graphic design team ought to be fired.... I'm sorry but MSFT has shot itself in the foot with this one.

Also, on a general marketing point... why even use "Pro"? With Windows 8 and Metro UI Microsoft have built an entirely new feel for the company. The "Pro" is something that I have associated with Microsoft since XP... Representing "professional" and later on, "the operating system that had everything" (Vista, 7), it seems really outdated. I understand there are profit margins etc, but is the "Pro" really worth keeping from a brand point of view? My vote is no.

I completely disagree with your assessment. In my eyes, you are wrong.

Zedox said,

I completely disagree with your assessment. In my eyes, you are wrong.

Why? (if you're going to disagree you might as well state with what you disagree with, and why)

CJEric said,

Windows users (and their use cases) come in "all shapes and colors" so to say. The colors are a tribute to the colorfulness of Metro as well, and the busyness of the lines and shapes (especially in the upper right corner) remind one that Metro is "alive with activity". The abstractness of the shapes signal the capabilities of the product that may make certain parts appear complex and opaque to the uninitiated. On the other hand, simple shapes remind you that the products is accessible to everyone, or at least that Windows help(s) you organize the mess… And of course, Metro provides you a way to look at beautiful content without any distractions. I think I see a cloud somewhere in there too.

I don't mean to sound harsh, but I think your interpretation is either a) because you worship Microsoft (which isn't a criticism), or b) you're trying to be overly poetic.

I think their colour palette is entirely off. Look at the Microsoft Surface launch. Bold, electrifying, and daring colours. Coupled with an OS with an interface that is practically reinventing the wheel, with colours that are easy to digest but equally interesting and very much "new" to Microsoft OS.

As a graphic designer I really don't understand where these colours have come from. Imho they detract from the product being advertised. Whilst you can read into the shapes and images as much as you want, it's worth remembering that the majority of consumers don't give a s*** as to how "deep" the imagery is.

Medking said,

What is all that garbage behind the logo? It says absolutely nothing about the product other than that Microsoft are incorporating the Windows Logo... it's messy and imho unprofessional.

Right, because putting a picture of a kitty on a box is very descriptive of the product contained within. For years the joke has been about web sites with kitty pictures, some companies embrace that joke.

Medking said,

I don't mean to sound harsh, but I think your interpretation is either a) because you worship Microsoft (which isn't a criticism), or b) you're trying to be overly poetic.

I think their colour palette is entirely off. Look at the Microsoft Surface launch. Bold, electrifying, and daring colours. Coupled with an OS with an interface that is practically reinventing the wheel, with colours that are easy to digest but equally interesting and very much "new" to Microsoft OS.

As a graphic designer I really don't understand where these colours have come from. Imho they detract from the product being advertised. Whilst you can read into the shapes and images as much as you want, it's worth remembering that the majority of consumers don't give a s*** as to how "deep" the imagery is.

And how was Windows 7's box with the logo containing a tree, a bird, a butterfly and some grass any more "professional" in your eyes?

The Windows 8 box looks bold and striking, and depicts the colourful nature of the OS itself. It's designed to be eyecatching and to sell the product. Besides, how many consumers care if it's "professional" or not? Businesses will never see the box.

I think you just clutching at things to bash Windows 8 with now.

CJEric said,
Looks quite nice!

Yikes. It looks pretty retro. I know I've seen an old box of accounting software that kind of looks like this. What's with all the gradients? That's certainly against Microsoft's Metro guidelines. I'm totally bemused by this choice- almost as much as the little busy doily designs you can put in the new Office title area.

Medking said,

Seriously? I completely disagree.

What is all that garbage behind the logo? It says absolutely nothing about the product other than that Microsoft are incorporating the Windows Logo... it's messy and imho unprofessional.

It looks like something I'd see on the walls of a 1990's Taco Bell. Whoever is in charge of the graphic design team ought to be fired.... I'm sorry but MSFT has shot itself in the foot with this one.

Also, on a general marketing point... why even use "Pro"? With Windows 8 and Metro UI Microsoft have built an entirely new feel for the company. The "Pro" is something that I have associated with Microsoft since XP... Representing "professional" and later on, "the operating system that had everything" (Vista, 7), it seems really outdated. I understand there are profit margins etc, but is the "Pro" really worth keeping from a brand point of view? My vote is no.

can you do better ?

Medking said,

Seriously? I completely disagree.

My vote is no.

Windoows 8 has failed already in all aspects. This time, the average Joes cannot save it. You know, always these dudes harm the users themselves as a whole, in favor of corps without even know it, but not this time.