Windows 8 TV ad blitz could start this weekend

Is Microsoft finally about to unleash its full Windows 8 marketing muscle? That's what The Wall Street Journal claims will happen this weekend. Its new report claims, via unnamed sources, that Microsoft has plans for an ad campaign for its next PC OS that has a combined budget of "hundreds of millions of dollars."

The report claims that the well known ad agency Crispin Porter + Bogusky has worked on the Windows 8 marketing campaign. Microsoft also bought large amounts of TV commercial time last spring during the annual "upfronts" that TV networks hold to promote their new fall TV shows, according to the report

Microsoft has already launched a outdoor street art and banner ad campaign for the Windows RT-based Surface tablet in several large US cities. Earlier this week, some videos that looked much like TV commercials found their way to the Internet, but Microsoft has yet to confirm if these videos are in fact part of their TV ad campaign for Windows 8.

So far, Microsoft has only confirmed it will be holding a press event for Windows 8 and for Surface in New York City on October 25th.

Source: Wall Street Journal | Image via Noel Adolph

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8 Comments

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ingramator said,
Hope Australia is spammed with ads!

Australians will use whatever they think Americans are using so they can be cool. Currently its Apple products. Aussies are the biggest americans wannabes.

Iridium said,

Australians will use whatever they think Americans are using so they can be cool.

I agree, but Australia seems to lag trends in the US by at least two years. By 2014 Aussies might start buying Android devices.

Iridium said,

Australians will use whatever they think Americans are using so they can be cool. Currently its Apple products. Aussies are the biggest americans wannabes.

When it comes to tech i guess there is an element of truth in that.

IronChef75 said,

I agree, but Australia seems to lag trends in the US by at least two years. By 2014 Aussies might start buying Android devices.


YES, hahah!! I honestly expect this too. They are waiting to see what tv tells them to do next. US tv is so influential in this country its an absolute joke. They are taught metric in school but land up using US imperial because thats what Ashton Kutcher uses. Whats even funnier is, Australians had Nokia phones in their tech shops which has full qwerty keypads well before Blackberry, but because american movies and tv shows had them aussies ran out and bought them.

I can just imagine the scale of advertising that will be unleashed in the US. Though I wonder if it'll be the same outside the US, (e.g Europe).