Windows ads make a comeback

Update: You can watch the new ad here

After a small break, Microsoft is continuing its Windows Ad Campaign during the Grammy Awards on Sunday that focuses on its Windows Live services. This new ad is a part of a new phase in the Ad Campaign called Rookies. The ad features a 4-year-old girl using Microsoft's Windows Live Photo Gallery.

Microsoft's $300 million Ad Campaign started off with a shoe store ad featuring Bill Gates and Jerry Seinfeld which left many folks scratching their heads!

Later Microsoft made a comeback with the I am a PC campaign which was well received than the earlier Gates & Seinfeld ads

Brand Keys, a New York market research company, has done a study of how ads changed the perceptions of the Microsoft and Apple brands. The study considered the feedback from 400 Apple and Microsoft users, about Apple and Microsoft brands before and after seeing the ads.

The study revealed that after watching the Apple ads, users felt very comfortable and the ads were successful in lifting the brand equity. Whereas, after watching the initial Microsoft ads, users had a more negative perception of the company in the areas of innovation, technology, trouble-free design, and warranty and pricing. On the other hand, Microsoft's I am PC ad campaign worked very well to lift PC users' perception of the company's brand as technologically and environmentally advanced.

Lets hope Microsoft makes a better comeback with its new ads as Windows 7 is shaping up really well.

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16 Comments

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Why Bill Gates membership name is "William Gates"? I don't understand that part. Was that suppose to some kind of punch line or a coded message?

Krome said,
Why Bill Gates membership name is "William Gates"? I don't understand that part. Was that suppose to some kind of punch line or a coded message?

His real name is William. People call him Bill for short, not that confusing.

It's a real shame that the Seinfeld ads were not as successful as Microsoft had hoped. I guess consumers today expect to be told in black and white what to do (which explains Apple's ads) rather than have to actually ponder a message. The Seinfeld ads were not overly difficult to figure out but those who couldn't obviously became frustrated.

The problem I feel is... what are they advertising? Windows? Microsoft products? I mean, it seems they focused on humor and forgot to market their product...

Advertising should be straight and to the point. The whole general idea is pretty much getting the audience's attention. Once you have it, you must deliver your message, not encrypt it and put it up for people to decipher.

dead.cell said,
The problem I feel is... what are they advertising? Windows? Microsoft products? I mean, it seems they focused on humor and forgot to market their product...

Advertising should be straight and to the point. The whole general idea is pretty much getting the audience's attention. Once you have it, you must deliver your message, not encrypt it and put it up for people to decipher.
Everyone knows what pcs and windows are, and who bill gates is

Good advertising is ads that people will go and watch, willingly. I bet you just clicked play on both of those ads too, now didn't you...

Krome said,
I don't understand a word that comes out of Seinfeld. It's like he's living in another universe.

I understood everything