Windows Live to Get First OEM Bundle

Sources wouldn't identify the PC manufacturer, but Dell is unlikely to be the partner. In May 2006, Google cut a deal with Dell for bundling its software and services. Gateway, HP and Lenovo are likeliest candidates for the bundling deal, with the latter two offering biggest benefit to Microsoft, because of their global reach. The initial bundling would be for the Live homepage and Windows Live Toolbar, according to sources. Live search also is expected to be included in the deal. Other products or services could come in the future.

Sources couldn't comment on financial terms, if there are any. Software and services vendors typically pay PC manufacturers a bounty for placement on the Windows desktop, or—in the case of Vista—the Windows Welcome Center. Google ponied up $1 billion for its bundling deal with Dell. Even if the deal were with a smaller OEM, such as Gateway or Sony, Microsoft could claim some advantage in its competitive position with Google. The Dell deal made Google the default home page and bundled in Google search and software, including its search tool bar. Microsoft's bundling deal also would benefit the fledgling Live portal. Hitherto, PC manufacturers choosing a Microsoft portal had MSN as the choice.

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News source: MS-Watch

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