Windows Phone 8 lands in September, marketing campaign to follow

The whispers have been circling for some time and we first caught wind that Windows Phone 8 was going to break cover in September way back in early July. Fast forward to today and we have heard from a third, independent of the previous two sources, that Windows Phone 8 is a go for a September unveiling, or more specifically the platform will hit RTM.

While the news may seem all the obvious now, seeing as we have a Nokia related press event early in the month, new rumors that Verizon will now be carrying a Nokia Windows Phone 8 device (hint: they will) and now we are hearing that a new marketing campaign will come along with the new platform.

While we don't have all of the details, yet, Microsoft will be making a big push this holiday season across many of its products and expect to see the interoperability card played between Windows Phone 8, Windows 8 and likely Xbox too with the glass project. 

What this all means is that Microsoft knows that this holiday season is a make or break time of the year, to no surprise. To enforce this strategy, expect to see the heavy handed approach of Windows Phone 8 being superior to all the other platforms and as you would guess, Nokia will be running down this same path too. 

Mary Jo Foley had already pegged the September launch before this post and at that time we had been hearing the same things too. Seeing as we now have another source on-board, we figure if one verification is good, two is better, right?

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I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

Never had this happen to me. Always been there when i switched back.

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

Long press the back button to switch back, don't go to the home screen and go to the app, that re-launches the app.

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

Dude. Use the multitasking - if you switch back to the message from the browser through the multitasking view, the message will still be there. I do this all the time!

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

You are doing it wrong...

If you are typing a sms and want to go to the browser just press the home button and launch the browser, the to go back long press the back button and select the messages app, done.

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

I hope they will add the ability to backup your SMS; it is ridiculous that is still missed at the end of 2012......

jasondefaoite said,
I just hope the SMS app supports drafts. It's crazy that you could type a message, switch to the browser to check something, then switch back and the message is gone.

it only happens if your app drops from the multi-task selector.

Enron said,
I heard Windows Phone 8 will support up to 64 cores.

WP8 theoretically supports everything Windows 8 supports.

spudtrooper said,

sure, if you count GPU cores

but talk about dead battery

it's the NT kernel. so it is 64cpu cores. windows phone 8 is essentially windows 8 stripped down of everything it doesn't need for a phone.

spudtrooper said,

sure, if you count GPU cores

but talk about dead battery

Well it also supports 64 batteries, so I think we're ok.

"September unveiling, or more specifically the platform will hit RTM."

I don't think it is going to be on Sale till October. It may just be a case of it will be RTM'd on this date and proper specs released etc.

I cant wait for it either way

CW-88 said,
"September unveiling, or more specifically the platform will hit RTM."

I don't think it is going to be on Sale till October. It may just be a case of it will be RTM'd on this date and proper specs released etc.

I cant wait for it either way

Agreed. I think people are misinterpreting what was said...

If a September launch, and not announcement, is on the cards, then it's pretty surprising that the SDK hasn't officially been released earlier (rumour is September 7th). Whilst WP7 apps will still work on the platform, I would've thought that they'd want more apps to have WP8-specific features ready for launch.

keyboardP said,
If a September launch, and not announcement, is on the cards, then it's pretty surprising that the SDK hasn't officially been released earlier (rumour is September 7th). Whilst WP7 apps will still work on the platform, I would've thought that they'd want more apps to have WP8-specific features ready for launch.

i wonder if its because they dont want current developers to abandon windows phone 7, and want to hold off as long as possible

keyboardP said,
If a September launch, and not announcement, is on the cards, then it's pretty surprising that the SDK hasn't officially been released earlier (rumour is September 7th). Whilst WP7 apps will still work on the platform, I would've thought that they'd want more apps to have WP8-specific features ready for launch.

That's why honestly I'm thinking that September is going to be the announcement that it's completed and the rollout to carriers has begun... I wouldn't complain if phones started coming out, but I question some setup that you would have expected they do previous to this.

nanoware said,
i wonder if its because they dont want current developers to abandon windows phone 7, and want to hold off as long as possible

This is exactly what HTC and Samsung did with WP7, not released a new one after 2011

nanoware said,

i wonder if its because they dont want current developers to abandon windows phone 7, and want to hold off as long as possible

I suspect that they don't want to release the SDK until MS and Nokia have finished their big announcement so the WP8 feature list doesn't leak.

keyboardP said,
If a September launch, and not announcement, is on the cards, then it's pretty surprising that the SDK hasn't officially been released earlier (rumour is September 7th). Whilst WP7 apps will still work on the platform, I would've thought that they'd want more apps to have WP8-specific features ready for launch.

My thoughts exactly.. either MS has a crap ton of developers on NDA or this will be the first time a product ships with 0 lead time for developers to build current apps.. but hey, maybe this is MS's way of "soft" landing Windows phone 8 so that wp7 users don't be immediately put in the dust

keyboardP said,
If a September launch, and not announcement, is on the cards, then it's pretty surprising that the SDK hasn't officially been released earlier (rumour is September 7th). Whilst WP7 apps will still work on the platform, I would've thought that they'd want more apps to have WP8-specific features ready for launch.

Top developers already have beta versions of the SDK, which is why the only version we will ever see is the final release. Considering how much is shared with Windows 8 (heck, the SDK requires it if you want to use the emulator), there's no point in releasing it "early".

dagamer34 said,

Top developers already have beta versions of the SDK, which is why the only version we will ever see is the final release. Considering how much is shared with Windows 8 (heck, the SDK requires it if you want to use the emulator), there's no point in releasing it "early".

That's a fair point. The only reason I can imagine for not releasing the beta publicly is, as jakem1 mentioned, to protect the feature list. I'm guessing they're not expecting an immediate uptake anyway, so by the time the number of WP9 apps grow post-launch, WP8 will hopefully be in significantly more hands.

theyarecomingforyou said,
I think it would have been better to delay it until October and done a unified launch with Windows 8.

Well, it takes some time to roll things out on the various carriers and everything. Getting a little lead for WP probably isn't a bad idea...

theyarecomingforyou said,
I think it would have been better to delay it until October and done a unified launch with Windows 8.

Well as it seems that Apple will launch also the iPhone in September, this might be a reason.

theyarecomingforyou said,
I think it would have been better to delay it until October and done a unified launch with Windows 8.

Remember that this is just RTM. The actual phones won't be released until October/November which means that it will roughly coincide with the general availability of Windows 8.

theyarecomingforyou said,
I think it would have been better to delay it until October and done a unified launch with Windows 8.

delay and better should never be used by the windows phone team in the same sentence.