Windows Phone 8 "Live Apps" reference seen on retail display

Thanks to an anonymous tipster to Neowin, we're seeing an interesting reference to Windows Phone 8 "Live Apps" show up in a Best Buy retail display banner. The tipster, who works at Best Buy, was setting up for a new Windows 8/Windows Phone 8 combo display at a store at noted the Live Apps reference, with accompanying text that says "Swipe up, down, left, and right to browse Live Apps."

As the display wasn't set up yet there is no way to know for sure exactly what is meant by Live Apps, but there are a number possibilities. The first is that this is some sort of special, secretive new feature in Windows Phone 8; a possibility considering Microsoft's reluctance to give hands-on time with WP8 before the official launch at the end of this month.

The other main possibility is that this is simply part of the Windows Phone display units, which often run customized software that lets prospective buyers easily demo parts of the OS without needing to have too much prior knowledge. Swiping in each screen direction could reveal featured Windows Phone apps on the display smartphones, with some sort of promotional video playing at other times.

It was emphasized to us by the tipster that this Live Apps feature is not the same as the Live Tiles we already know about, as separate display banners reference the all-important Live Tiles feature. The tipster also strongly believes that the Live Apps is in reference to a feature, and not to a demonstration tool, based on the other displays at the store.

We can't say for sure which of the two possibilities it is because we have literally only seen the above banner image, but the launch is getting close so time will tell. The employee also revealed to us that October 21st is indeed the date for Windows Phone 8 pre-orders as previously reported, with Best Buy focusing on their efforts to sell the HTC Windows Phone 8X.

On October 21 you'll also be able to pre-order more than 40 Windows 8, Windows RT and Windows Phone 8 hardware-related SKUs from Best Buy. The Lenovo Yoga line-up will be exclusive to Best Buy, but of course other units will be available as well such as the HP machines we've already seen at certain Best Buy locations.

Thanks for the anonymous tip!

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I think what live apps, is the new task manager. If you hold back the screen zooms out and you can go to any of your previous apps by swiping up down left and right instead of the old carousel. Mind you im just guessing. The reason its called live apps its cause they are still live when you select them. Just a theory.

I think it will be like in Windows 8. Swipe down from the top, for close the apps, swipe up from the bottom for app bar, but swipe left and right maybe switching between apps, so we can see the apps side by side, hope so

Live Apps are the apps that you define that can be run in the background. And you can switch between them like Windows 8 Metro apps from the side to show up. It's a multitasking feature. This is what I think that is ( I hope so ).

This could be a special tile that allows some interaction, like possibly the calendar tile, swiping left could reveal more info. Same goes for weather etc. Time will tell

Is it possible to have an undead tile? Like maybe if you tried to get it to stop running in the background but it still updated anyway?

Anyone who has a Windows Phone 7.x device WE KNOW what they mean by Live App - they mean apps which were designed using the "metro" design.

For example: In Windows Phone tap on the People Tile, then use your finger to swipe right, left, up and down to see all the menus and lists within nearly any Windows Phone App.

This works the same for Netflix, Bank of America, My Starbucks Card, Xbox Live, etc, etc, etc, etc.

Just upgrade to a Windows Phone 8 device in another month or two and you will learn all the joys of having your own Live Tiles and Live Apps.

These apps move differently than apps people are already familiar with on iOS and Android. People can get much more usable information from this type of Live App Menu than by clicking edit, back, options, back, etc

John Freiman said,
Anyone who has a Windows Phone 7.x device WE KNOW what they mean by Live App - they mean apps which were designed using the "metro" design.

For example: In Windows Phone tap on the People Tile, then use your finger to swipe right, left, up and down to see all the menus and lists within nearly any Windows Phone App.

This works the same for Netflix, Bank of America, My Starbucks Card, Xbox Live, etc, etc, etc, etc.

Just upgrade to a Windows Phone 8 device in another month or two and you will learn all the joys of having your own Live Tiles and Live Apps.

These apps move differently than apps people are already familiar with on iOS and Android. People can get much more usable information from this type of Live App Menu than by clicking edit, back, options, back, etc


I had a Windows Phone device for 2 years, and "Live Apps" was never used by Microsoft to refer to anything. So, no, we don't know. You're completely guessing and assuming as to what "Live Apps" means.

Live Apps are just the apps that display real time information. Same as on the previous WP OS. What is different here? They changed the name, nothing else.

ccoltmanm said,
Live Apps are just the apps that display real time information. Same as on the previous WP OS. What is different here? They changed the name, nothing else.
Not true. Live Apps are mentioned as well as Live Tiles on the display pictures above. What you are referring to are simply live tiles. There has never been anything on Windows Phone mentioning Live Apps.

rogerdoger117 said,
Not true. Live Apps are mentioned as well as Live Tiles on the display pictures above. What you are referring to are simply live tiles. There has never been anything on Windows Phone mentioning Live Apps.

No, he's right. It's just a stupid marketing term for apps that give you live information on the tile.

Bern@rd said,

No, he's right. It's just a stupid marketing term for apps that give you live information on the tile.

that's called a Live Tile, like roger said. we've never been told about Live Apps before, otherwise this wouldn't be news

ccoltmanm said,
Live Apps are just the apps that display real time information. Same as on the previous WP OS. What is different here? They changed the name, nothing else.

You don't know that for sure. You're completely guessing and assuming, basing that idea on no evidence about what "Live Apps" actually refers to.

mghaz said,

that's called a Live Tile, like roger said. we've never been told about Live Apps before, otherwise this wouldn't be news

Live Apps are just apps that have the ability to have live tiles. I know it makes no sense to have two terms for what's essentially the same thing, but again this is Microsoft we're talking about here. Just trust me, I know what I'm talking about, it's not just a guess.