Windows Phone Apollo to be shown off in June, but you already knew that


The month of June is turning out to be a ridiculously busy one with WWDC, Google I/O, Microsoft’s TechEd, Windows Phone developer conference, E3... and there's probably something else that we are missing too.

One of the key platforms that we have been waiting to hear more about - but which has also has been leaked about quite heavily - is Windows Phone Apollo, better known as Windows Phone 8. The leak of information started way back in early February when an internal corporate video starring Joe Belfiore was leaked and a boatload of details about the new platform were revealed, which you can read about here in case you forgot them.

Since then, Mary-Jo Foley has heard from one of her contacts that developer information would be revealed in June and we have now heard that more than dev info, but Apollo in its entirety will be shown off in June.

This is not an earth-shattering bit of information considering the past leaks we have seen; the writing has been on the wall and the blogs for some time. We thought it would be appropriate to remind everyone to help build some hype that Microsoft is bringing some big information in June - but then again, so is everyone else.

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Just do what I did, buy a 1ST gen device until apollo comes out. The 1st gen devices are dirt cheap now, most of them used SDcards for internal memory so you could swap them for 32 gb micro sdhc cards and they are solidly built and they work just as well as the new devices imo.

When apollo hits, i'll either hack it onto my 1st gen device or wait till 2nd gen apollo handset hit the market and get a new one If the handsets are really good i'll buy one out of the first gen lot immediately.

Very exciting. I can't wait to finally hear some concrete information on this release. I'm so tired of relying on rumor and conjecture. Lol

I walked into the shop today to buy the Lumia 900. I kept thinking that this will be £450 on something that will die in 6 months
Problem is that both Microsoft and Nokia spend a lot of time on releasing the next version and lose sight of the current release.

My reading says that Windows 8 probably won't run on the current Windows phones and that all current apps will need to be rewritten to run natively on Windows Phone 8. I feel sorry for the Windows Phone developers who need to start again.

derekaw said,
My reading says that Windows 8 probably won't run on the current Windows phones and that all current apps will need to be rewritten to run natively on Windows Phone 8. I feel sorry for the Windows Phone developers who need to start again.

Uh, what? The one thing that MS HAS said about WP8 is that it will run any apps that run on WP7

"We have stated publicly that all apps in our marketplace today will run on the next version of Windows Phone"

Sraf said,

Uh, what? The one thing that MS HAS said about WP8 is that it will run any apps that run on WP7

"We have stated publicly that all apps in our marketplace today will run on the next version of Windows Phone"

The real issue is the opposite: Will apps written for WP8 run on Wp7 devices? If not, and this is the most likely scenario, people who have just bought a WP7 device will be stuck with an OS with no further development. Another Symbian if you prefer.....

Fritzly said,

The real issue is the opposite: Will apps written for WP8 run on Wp7 devices? If not, and this is the most likely scenario, people who have just bought a WP7 device will be stuck with an OS with no further development. Another Symbian if you prefer.....


They said that would be the case as well.

.Neo said,

They said that would be the case as well.

Did they? I did not read it; is the source reliable? It seems strange but.....

.Neo said,

They said that would be the case as well.

I've not read that, nor does it make much sense considering the apps run on a framework. Hm...

Chica Ami said,
I wouldn't be surprised that Windows Phone 8 will be a Windows 8 OS on a phone. =D

highly unlikely. Although it will share some of the code. Im expecting Apollo to scale down well to low end devices aswell. So they have to make sure its really light.

Zain Adeel said,
Im expecting Apollo to scale down well to low end devices as well.
It had better, or Tango was a huge waste of money.

pickypg said,
It had better, or Tango was a huge waste of money.

That's exactly the point I've been making. I think the people that feel WP8 is going to require much higher specs are wrong.

I agree the lack of info regarding upgrades is off putting, not doing them any good at all. The only reason for this that I can think of is carrier friction (with the new integrated features coming) - as in MS wants to/can do but they need to keep favourable with the networks to push the new devices. I really hope this isn't the case and its a technical challenge holding back an announcment.

duddit2 said,
I agree the lack of info regarding upgrades is off putting, not doing them any good at all. The only reason for this that I can think of is carrier friction (with the new integrated features coming) - as in MS wants to/can do but they need to keep favourable with the networks to push the new devices. I really hope this isn't the case and its a technical challenge holding back an announcment.

If it's the carriers then at least all the unbranded devices should get it. If that turns out to be the case then we know who to blame and it wouldn't be MS imo.

Though as far as the Lumia line goes I think Nokia has enough behind it that it has the ability to work out a deal with the carriers to get the green light for updates to come out faster and not be delayed or outright blocked.

GP007 said,

If it's the carriers then at least all the unbranded devices should get it. If that turns out to be the case then we know who to blame and it wouldn't be MS imo.

Though as far as the Lumia line goes I think Nokia has enough behind it that it has the ability to work out a deal with the carriers to get the green light for updates to come out faster and not be delayed or outright blocked.

Not so sure about the last part of your statement: I have a SIM Free/Unbranded Lumia 800 therefore I receive updates right away but a friend of mine with AT&T said he still misses the latest two Nokia updates (Not Mango); my brother, who lives in Italy, bought a Lumia 800 branded by TIM, the biggest operator there,and his device has not received the latest Nokia update and the battery life sucks.

Now, I can like or dislike Apple but regardless........ Jobs/Apple did it right at the beginning when they put AT&T in line and kept the update process under their own control.

duddit2 said,
I agree the lack of info regarding upgrades is off putting, not doing them any good at all. The only reason for this that I can think of is carrier friction (with the new integrated features coming) - as in MS wants to/can do but they need to keep favourable with the networks to push the new devices. I really hope this isn't the case and its a technical challenge holding back an announcment.

Agreed. Hopefully we'll hear something on updates at this event. It would be nice to hear something direct from Microsoft rather than "a friend of a friend who knows somebody"...

Yeah. I'm very scared that my new Lumia 900 which I want to buy when it will be launched offical here in Russia wont be able to upgrade from 7.5 to 8

Angel of Despair said,
Yeah. I'm very scared that my new Lumia 900 which I want to buy when it will be launched offical here in Russia wont be able to upgrade from 7.5 to 8

Wellll...you could start saving for a WP8 device NOW, so when Nokia roles out the new Lumia, you'll be ready to buy. That's what I'm doing.

Angel of Despair said,
Yeah. I'm very scared that my new Lumia 900 which I want to buy when it will be launched offical here in Russia wont be able to upgrade from 7.5 to 8

When you consider the amount of hardware upgrades that will come with a Windows Phone 8 device, it puts me off of buying a Lumia 900 (though it does have some excellent design).

I just need a 720p screen and want a Snapdragon S4 CPU. Then I know the phone will last a good 2-3 years.

I'm more and more seriously looking into getting myself a Nokia Lumia 800. The uncertainty of being able to upgrade it to Apollo kinda holds me back…

.Neo said,
I'm more and more seriously looking into getting myself a Nokia Lumia 800. The uncertainty of being able to upgrade it to Apollo kinda holds me back…
I agree. I want to move away from Android (I hate how it syncs contacts), and have decided on WP as the replacement for it. I'm apprehensive in doing it now though, since I don't want to purchase a phone today only to find out in a month that I'll be unable to upgrade to WP8.

I fear MS hasn't spelled out the upgrade possibilities because many of the current phones WON'T be able to upgrade and if they say as much, it will cannibalize new phone sales until WP8 drops.

However, in not saying anything they're doing just that for me. I'm not going to move on purchasing a new phone until I know for certain.

Edited by ahinson, May 10 2012, 8:36pm :

ahinson said,
I agree. I want to move away from Android (I hate how it syncs contacts), and have decided on WP as the replacement for it. I'm apprehensive in doing it now though, since I don't want to purchase a phone today only to find out in a month that I'll be unable to upgrade to WP8.

I fear MS hasn't spelled out the upgrade possibilities because many of the current phone WON'T be able to upgrade and if they say as much, it will canibalize new sales until WP8 drops.

However, in not saying anything they're doing just that for me. I'm not going to move on purchasing a new phone until I know for certain.

I returned my Lumia 900, and one reason was this, immediate obsolescence. Note that we're talking about phones here, which have a pretty short half-life, but my iPhone 4 has me spoiled being pretty assured that my phone will be updated for at least 2 years before it gets rotated out. My wife's iPhone 3GS has been supported now for 3 years. The other reason I returned it was the battery life (barely a day, and it was threatening to shutdown in the evening). I didn't do too much with it either. When trying to decide if I should return it, I'd switch my SIM back and forth between it and my iPhone 4. The battery life seemed to be getting sucked by the LTE chip...when LTE was off...the excessive battery drain went away, with WiFi enabled always.

At this point Apple really is the only one doing it right: You're pretty much guaranteed your device will see at least two major iOS updates with immediate availability. It would be a real shame if Microsoft screws over their customers by not making Apollo available to WP7 devices.

bitslasher said,

I returned my Lumia 900, and one reason was this, immediate obsolescence. Note that we're talking about phones here, which have a pretty short half-life, but my iPhone 4 has me spoiled being pretty assured that my phone will be updated for at least 2 years before it gets rotated out. My wife's iPhone 3GS has been supported now for 3 years. The other reason I returned it was the battery life (barely a day, and it was threatening to shutdown in the evening). I didn't do too much with it either. When trying to decide if I should return it, I'd switch my SIM back and forth between it and my iPhone 4. The battery life seemed to be getting sucked by the LTE chip...when LTE was off...the excessive battery drain went away, with WiFi enabled always.

I will say that my Lumia 900's battery life has been phenomenal. It's the only phone that gives my old iPhone 4's battery a run for its money. I have owned, or at least used for a couple days, the Samsung Focus, HTC Titan, HTC Titan II, Samsung Focus S, and Nokia Lumia 900. The Titan's are pretty good, and the Focus S reliably gives a full days charge, but not much more. The Lumia is the only phone that I can comfortably leave Bluetooth on (WiFi off) all day and still get 2-3 days out of a single charge, and I leave LTE on because my house gets LTE (but my office does not).

All of that is to say that you may have gotten a bad unit. Still, Apple is the pinnacle of battery technology in laptops and cell phones; I hope that other manufacturers wake up to that (Asus has with their PCs, but I do not count Ultrabooks with regards to the rest of the industry because that's pretty much taken care of by the design rather than effort put in by the manufacturer).

pickypg said,
...Apple is the pinnacle of battery technology in laptops and cell phones...
Actually, no they're not. They use the same batteries that everyone else uses. There's no "technology" in what they're doing. They just make sacrifices to get more life.

ie. Very aggressive power management and using LED backlights and LCD screens on their phones -- which use less power than AMOLED.

There's nothing special about Apple, I only wish the Apple sheeple out there would wake up and stop drinking the cool-aid.