Windows Phone division gets new head of marketing

Microsoft has been trying to get more people to notice Windows Phone-based devices as a viable alternative to purchasing phones based on iOS, Android and Blackberry. This week, the company announced it has hired a new person to take charge of marketing for the Windows Phone division. Their new hire has extensive previous experience in this area.

The man is Thom Gruhler and his official title is corporate vice president of Windows Phone Marketing. Just prior to his new gig, Gruhler was the global managing partner of Telecom and Technology for McCann Worldgroup.

As part of his work for McCann, Gruhler was the leader for the Verizon marketing account. He helped to create the now famous "Can you hear me now?" marketing campaign for the wireless provider. He also handled other clients such as Sony Ericsson.

It will be interesting to see what Gruhler can come up with at his new job to help promote Windows Phone to the masses. While Nokia's Lumia line of smartphones has received a lot of critical acclaim in the past few months from the media, sales of Windows Phone devices as a whole still lag well behind iOS, Android and Blackberry. We suspect Microsoft will make a big marketing push this fall when Windows Phone 8, code-named Apollo, is launched.

Image via Microsoft

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13 Comments

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Let's just hope that he is able to resolve the whole fiasco around Windows Live ID, and the inability for users to change their country.

It is ridiculous that I live in one EU country, but because I created my Windows Live ID back when I was living in the UK, I can only use a UK payment card to purchase goodies (e.g.: apps) and I can only purchase from the UK marketplace. This makes it almost impossible for me to purchase new apps for my phone. People in the EU move around all the time and this policy doesn't do for EU citizens.

Unless Microsoft resolves this restriction, I strongly suggest EU customers to avoid getting a Windows Phone. I'm considering tossing away my Windows Phone and getting an Android because of such stupid restrictions -- http://www.itisourdata.com

pmdci said,
Let's just hope that he is able to resolve the whole fiasco around Windows Live ID, and the inability for users to change their country.

It is ridiculous that I live in one EU country, but because I created my Windows Live ID back when I was living in the UK, I can only use a UK payment card to purchase goodies (e.g.: apps) and I can only purchase from the UK marketplace. This makes it almost impossible for me to purchase new apps for my phone. People in the EU move around all the time and this policy doesn't do for EU citizens.

Unless Microsoft resolves this restriction, I strongly suggest EU customers to avoid getting a Windows Phone. I'm considering tossing away my Windows Phone and getting an Android because of such stupid restrictions -- http://www.itisourdata.com

Yes you can. Or I think you can. Just sign in at http://account.live.com and one of the options is you can change your country/region and your address. That might work.

Quikboy said,

Yes you can. Or I think you can. Just sign in at http://account.live.com and one of the options is you can change your country/region and your address. That might work.

Quickboy, I appreciate your reply and willingness to help, but NO we can't. This is the first thing I (and countless others) have tried and we are all aware that this wouldn't change the billing information of your XBOX/Zune accounts. This is all described at http://www.itisourdata.com/about and there are hundreds of users complaining about this.

I can change my country to Buthan at account.live.com but it would still say "United Kingdom" when I try to register a new payment card on XBOX/Zune -- and the country option is disabled (you can't change it).

JSYOUNG571 said,
YAWN!!!! Nope that isn't going to work either.

Yeah, advertising never positively impacts sales! What in the world are they thinking?!?!