Windows Phone doubles global marketshare, but still far behind

Gartner has released its report on mobile handset sales for the first quarter of 2013 and as expected Android pretty much owns the smartphone market with Samsung being the biggest player on the field.

According to the research firm sales of mobile handsets have only risen by a tiny amount of 0.7% up to 425 million devices sold compared to the same time last year. But smartphones sales have grown by 63 million units equating to almost half of all the handsets sold during this past quarter.

Android accounts for almost 75% of those total smartphone sales which is a huge jump of nearly 20% when compared to the same time last year. Apple and iOS have lost marketshare due to slower growth this past quarter, the Cupertino company only accounts for 18% now. Blackberry, seen here as RIM, has also lost marketshare ending up with less than half of what they had last year, showing that their recently launched BB10 OS hasn't made a significant splash in the market yet. Microsoft is showing good growth doubling their share, but that still only account for 3% of the total sales; they have a very long way to go.

When it comes to manufacturers Samsung is the undisputed king. Though the company doesn't disclose total sales numbers Gartner estimates they have sold around 100 million units meaning Samsung accounts for 31% of total smartphone sales during this period. Nokia comes in at number two with a total of 63 million units sold, but that number has been quickly declining in recent quarters and it's down nearly 20 million compared to the same time last year. Nokia has recently been trying to recapture that lost marketshare with the newly launched Lumia 520, the Verzion only Lumia 928 and this mornings announced Lumia 925. Finally, Apple comes in third place accounting for 9% of total sales up 1.2 percentage points.

Gartner also points out that Asia is world's fastest growing market, with China being the biggest single market. The Asia/Pacific region accounts for over 50% of total handset sales during this past quarter, and there are no signs of the market slowing down anytime soon.

Source: GartnerImages via TechCrunch

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I believe Microsoft will hit their ceiling, which is third place. I don't see their phone ever being the XBox 360 in the mobile world.

more shenanigans from gartner as usual(anyone remember last quarter they had mac sales up 15% which was total BS since mac sales actually dropped)

nokia sold 5.6 million lumias,as was reported during their earnings, yet gartner decides to throw out facts and use some number instead (5.1 million) they came up with using some obscure methods.

(says so here about 5.1 millions http://in.reuters.com/article/...rtner-idINDEE94D05V20130514)

and why give apple an extra million iphones when their iphone sales were reported in the quarter as 37.4 million and not 38.3 million.

that's a discrepancy of 1.6 million right there, which is close to 1% marketshare.

Edited by vcfan, May 14 2013, 12:25pm :

In 2011, Nokia was pushing about 25 million smartphones/quarter.
Now they push 63 million dumbphones and about 5 million smartphones/quarter

Nokia only had 2 proper smartphones that year (Nokia N8, Nokia E7). The N8 shipped under 4m units in Q4 2010. In Q1 2011 it's price had been cut in half and by the end of Q2 2011 and basically vanished. The E7 was released in Q2 2011 and it's sales were even worse. They weren't pushing 25 million smartphones/quarter, they were lucky if they sold 2m/quarter in 2011. They just called their better dumbphones smartphones to hide their poor figures. Today Nokia phones aren't vanishing after just two quarter's, the 920 and 820 are still selling well in their third quarter

Gaffney said,
Nokia only had 2 proper smartphones that year (Nokia N8, Nokia E7). The N8 shipped under 4m units in Q4 2010. In Q1 2011 it's price had been cut in half and by the end of Q2 2011 and basically vanished. The E7 was released in Q2 2011 and it's sales were even worse. They weren't pushing 25 million smartphones/quarter, they were lucky if they sold 2m/quarter in 2011. They just called their better dumbphones smartphones to hide their poor figures. Today Nokia phones aren't vanishing after just two quarter's, the 920 and 820 are still selling well in their third quarter

Exactly. I'm glad some people look at the figures they post...

Yep, they doubled units sold, NOT market share. It's in an important distinction... Sad, because this is probably the MOST underrated mobile OS at the moment.

tsupersonic said,
Yep, they doubled units sold, NOT market share. It's in an important distinction... Sad, because this is probably the MOST underrated mobile OS at the moment.

The market share number is growing slowly because the smartphone market itself is still growing, it's not static. I think the units sold numbers are more important because % can't give you the full picture.

If WP's units sold number grows faster than the overall market then we'll see bigger % market share gains.

GP007 said,

The market share number is growing slowly because the smartphone market itself is still growing, it's not static. I think the units sold numbers are more important because % can't give you the full picture.

If WP's units sold number grows faster than the overall market then we'll see bigger % market share gains.

Well, yes and no - units sold doubled, but market share went from 1.9% to 2.9% meaning other mobile OS's outgrew it. The number of units doubled, which is positive for WP, but they need to outpace Android's/iOS growth rate to gain significant market share.

tsupersonic said,
Well, yes and no - units sold doubled, but market share went from 1.9% to 2.9% meaning other mobile OS's outgrew it. The number of units doubled, which is positive for WP, but they need to outpace Android's/iOS growth rate to gain significant market share.

Agreed. The marketshare is the best way I think to look at this. It will take time though like any other new platform... And now that they're actually advertising again... lol

tsupersonic said,
Well, yes and no - units sold doubled, but market share went from 1.9% to 2.9% meaning other mobile OS's outgrew it. The number of units doubled, which is positive for WP, but they need to outpace Android's/iOS growth rate to gain significant market share.

True but the absolute figure is also important. I think they will soon hit critical mass. With that I mean that everyone will at least know someone who has a Windows Phone (except perhaps in the USA). And when you see Windows Phone upclose its a totally different experience then seeing it on pictures. At that point word of mouth could see a huge increase in marketshare gain.

But the time is now. If they're stil at 3-4% at the end of 2014 then the OS itself simply lacks global appeal. At that point they need to seriously redesign its appearance.

newyorkcitymale said,
It's time for Nokia/Windows Phone to make its move...

What have they been doing up till now? It is hard to gain market share when companies like Apple and Samsung have already established a dominate presence.

techbeck said,

What have they been doing up till now? It is hard to gain market share when companies like Apple and Samsung have already established a dominate presence.

Not only that, but it takes time. Everyone would love to just become the dominant force overnight, but Microsoft is probably just glad to see steady growth.

techbeck said,

What have they been doing up till now? It is hard to gain market share when companies like Apple and Samsung have already established a dominate presence.

It's not like Microsoft haven't done it before. They entered a computer OS, gaming console and productivity suite all into completely saturated markets and all are doing very nicely. Microsoft aren't a short term reward company like Apple (you just have to look at share price fluctuation based on product released) they are not thinking about the mobile landscape next year. They are thinking about it in 5 years- 10 years. The foundation they lay today will be there and stronger than ever in the future. Kind of like the NT kernel- they are reaping the benefits from a seed sown long ago that was seen as "overkill" and "unnecessary".

ingramator said,

It's not like Microsoft haven't done it before.

Never said they have not done it before. And entering a new market is not as easy as others. Takes time sometimes.

thealexweb said,
Interesting to note the smaller Android OEMS like LG and ZTE gaining market share.

ZTE looks like they dropped market share the past year. Huawei has remained steady while LG had a slight increase. LG's increase is probably do to the Nexus 4.

thealexweb said,
Interesting to note the smaller Android OEMS like LG and ZTE gaining market share.

LG and ZTE both also make non-Android "smart phones" and dumb phones.

ZTE lost market share though?? And LG barely increased. Either way- neither are making any profit at the moment. LG have always produced lackluster products and been very bad at production to distribution.

ingramator said,
LG have always produced lackluster products and been very bad at production to distribution.

Nexus 4 has gotten great reviews.

BajiRav said,

LG and ZTE both also make non-Android "smart phones" and dumb phones.

Exactly, and at least for LG, the majority of their devices have always been dumb phones and inbetween phones...

techbeck said,

Nexus 4 has gotten great reviews.

Yeah, LG has had some good devices, but as a rule of thumb they seem to generally be very low end... Many of my friends and family have purchased LG's and it's just one problem after another.