Windows Phone gets a new logo

As Microsoft and its smartphone partners get ready to launch the "Mango" update for Windows Phone 7, it looks like Microsoft is also getting ready to launch a new logo for the Windows Phone division. As reported by WPCentral.com, a Japanese Microsoft blog site has officially posted up the new logo which uses a flat 2D square version of the normal Windows logo, instead of the previous version that has the logo inside a green sphere that has a 3D effect.

The Japanese language web site Nanapho has been taking pictures at press events that show off the new Windows Phone logo in various situations, including press events, displays, smartphone cases and more. So far, the US version of the Windows Phone web site continues to use the 3D green sphere logo.

It's possible that the new logo is being shown in Japan first because the first "Mango" Windows Phone 7 smartphone is being launched in Japan later this month. The Fujitsu-Toshiba IS12T was first announced earlier in July. More Windows Phone 7 smartphones, made specifically with the Mango update in mind, are scheduled to be released later this fall. Meanwhile, the Mango update itself has already been sent out to smartphone makers and wireless carriers. People who own an older Windows Phone 7 device should get the Mango update later this year. All eyes will be on Nokia who has announced its plans to switch from its in-house Symbian operating system to Windows Phone 7. Both companies are holding an event at Gamescom on August 17.

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22 Comments

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Great MS now make them 16-color logos with lots of dithering. I didn't know simplicity meant bland and lacking polish.

Is it me or are those Windows flag colors the same colors Google use in their name? The only slight difference is the orange.

JSYOUNG571 said,
Is it me or are those Windows flag colors the same colors Google use in their name? The only slight difference is the orange.

Red, green, and blue are rather basic colors, I see nothing wrong with that.

JSYOUNG571 said,
Is it me or are those Windows flag colors the same colors Google use in their name? The only slight difference is the orange.

Windows start button?

It's not really a new logo. More of a new treatment. New branding but it's still the same windows logo we've been used to for a long time.

Sraf said,
The Mango Dev RC uses this logo on boot

It does. Unfortunately the Windows Phone logo for the Facebook application used for native integration still uses the previous logo, so I'm hoping they remember to change that upon release.

Sraf said,
The Mango Dev RC uses this logo on boot

Good call. Had to reboot my phone to verify, and you're right!

the old logo is very winMo 6.x~ish. Glad we have one that fits with the rest of Metro design.

what said,
Makes you wonder why they didn't use that logo in the first place. Seems kind of obvious really.

I thought the same last year, and I'm glad they went with it this time. I reckon it could well be because they knew that the first version of the operating system would be slated by some due to the lack of copy/paste, multitasking etc. so they thought that using a new, refreshing logo for the Mango launch might indicate to the consumers who were originally put off that the new update is refreshing. Seeing as this logo is one that makes much more sense than the previous, it might have made sense for them to only start using it when Windows Phone was a legitimate competitor (as it is now) or when it was much better than the competition (as I believe it is now).

what said,
Makes you wonder why they didn't use that logo in the first place. Seems kind of obvious really.

The original Windows Phone Logo was created for the launch of windows mobile 6.5 and re branding to Windows Phone. They should have used a different name and logo, as WP7 is completely different to previous versions.

tuckeratlarge said,
Nice.

Anywho - what would be a good choice for a WP7 handset here in the UK?

At the moment, probably either the Omnia 7 or Mozart. My dad has the Omnia 7 an do love the screen, build quality isnt bad but my Desire feels better. As I understand it the HTC phones don't score brilliantly on battery life as they have smaller batteries (LG Optimus has the largest battery of them all but the screen sucks)

But you could just wait and see what the new ones released are going to be like

tuckeratlarge said,
Nice.

Anywho - what would be a good choice for a WP7 handset here in the UK?

My friend has the Mozart and I'm a little jealous of his phone, and this is coming from an Android user. The Mozart, so he says, has decent battery life for a smartphone (he's not a "dumb user" by any stretch of the imagination) so I'll take his word for it when he says Mozart is a great WP7 device.