Windows Phone helps Nokia become the fourth largest OEM in the US

Nokia's smartphones have historically struggled to crack the North American market, but a report from Counterpoint claims that the company has become the fourth largest OEM in the United States with impressive growth in the third quarter of 2013.

Apple and Samsung combined make up for 67.3 percent of the American smartphone market, followed by LG with 8.6 percent, and Nokia has managed to grab a 4.1 percent share. The company recently announced its third quarter earnings, where they revealed that close to 8.8 million Lumia smartphones were sold worldwide which include 1.2 million in the U.S. alone compared to 300,000 in the same quarter last year. The top-selling smartphones from Nokia for the quarter have been the Lumia 520/521, 920, 925 and 928 across their respective networks. Motorola has managed to stay in the top five while HTC and BlackBerry have slipped even after releasing innovative smartphones.

During the launch of the Lumia 900, Nokia executives said they were going to try to capture the North American market with "operating rolling thunder," which involved heavy marketing and competitive pricing. Nokia's success can be largely attributed to aggressively priced low-end smartphones, such as the Lumia 520 and 521 which sell for less than $150 without a contract. Microsoft recently revealed that the Lumia 520 was the highest selling Windows Phone of the year as well as the best-selling Windows product.

Source: Counterpoint via WMPoweruser | Image via Counterpoint

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31 Comments

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And this is why going for Windows Phone was a smart move. Android is too crowded, no way to differentiate yourself. Just look at HTC's slow disappearance from excistence. Considering it has only been a way years since Nokia rebooted itself with Windows Phone it shows there is huge potential.

I really think Microsoft should throw another few billions Nokia's way to get the rights to the 'NOKIA' brand as well as the devices division. Primarily in Europe and Asia but in the USA as well the brand has a lot of recognition. Microsoft needs this to continue the fast growth. Although I do understand Microsoft's wish to own Nokia. They will soon own one of the best, if not the best, hardware maker in the world.

Scabrat said,
If only they added radio support for their 928...

I thought the support was added with the amber update or gdr2? I have the 1020 and it has support for the radio.

ufis said,

I thought the support was added with the amber update or gdr2? I have the 1020 and it has support for the radio.

I guess they didnt attach a wire to the radio function of the phone so no radio for the 928 =(

So, someone do the math here, if 4.1% = 1.2 million then what does 8.8% for LG equal? Just to give us some perspective and a goal for the Lumia brand. Speaking of LG being 3rd though I'm betting most of that success was off of the back of the Nexus more than they're own LG brand, but I could be wrong.

billyea said,
I'm not sure how Windows Phone "helped" in this case. It's more about the hardware quality.

That's easy to say, but it's just as easy to say that the consumer-driven smartphone market is too ignorant of the details to make a meaningful quality judgment.

billyea said,
I'm not sure how Windows Phone "helped" in this case. It's more about the hardware quality.

Well if you consider the fact that Nokia with its quality was drowning using Symbian then your point is mute. I think that you're some what accurate except I feel its a combination of both a great OS and Quality products.

Yup.. Good job.. I just dropped my 920 from hip height and it landed on the corner.. Guess what.. Not a crack or scratch.. Try that with a Samsung or iPhone..

R3DL1N3 said,
Try that with a Samsung or iPhone..

I have. I dropped my GNEX on the floor from about 4ft and it cartwheeled for 5 feet on concrete. Not a scratch. Now dropping it from 12+ft off the roof is another story.

I dropped my 4S once when I had it while taking a picture and it left a small ding on the bezel. Not a big deal... If you drop any phone on the corner, it probably won't do much damage. Drop any glass phone face down and it will shatter pretty easily.

I'm VERY careful with my electronics but I accidentally dropped my 920 twice recently. First I let it slide off the bathroom counter (little more than hip height for me and I'm 6'1", so pretty high) and onto my tile floor. Not a crack, scratch or anything. Just yesterday I accidentally dropped it from about 3-4 feet onto the asphalt in the parking lot of my work. Again NOTHING! No cracks or scratches, I couldn't believe it.

R3DL1N3 said,
Yup.. Good job.. I just dropped my 920 from hip height and it landed on the corner.. Guess what.. Not a crack or scratch.. Try that with a Samsung or iPhone..

Do Samsung and iPhone not use Corning Gorilla Glass? I've dropped my various Motorola Droids many times, including on the paved driveway and I've never had the glass break. I find it strange they have these iPhone screen repair kiosks in the mall, do the screens break that much?

I must be super lucky then because I've dropped my Droids back to the original one MANY times and they've never broke. In fact I take pretty poor care of them I guess since I've been so spoiled by how well they hold up. The newer ones are even dust and water resistant so I throw them around all over and they look pretty digned up on the plastic that forms the body but the screens have never broken.

Asmodai said,

I find it strange they have these iPhone screen repair kiosks in the mall, do the screens break that much?

Oh yes. The iPhone 4/4s were really bad. I think the 5 is a little more durable though.

Astra.Xtreme said,
....

My 920 has slipped off my sofa and lap, face first on to bare concrete on a number of occasions.

Surface abrasion only. no protector (case/screen cover).

Astra.Xtreme said,
Gorilla Glass is still glass and it shatters pretty easily. There are plenty of drop tests on the net that show just that.

They're working on Gorilla Glass Silverback that has a transparent metal lining to protect from those types of hits. Maybe in a couple of years we'll see how well it works.