Nokia's smartphones have historically struggled to crack the North American market, but a report from Counterpoint claims that the company has become the fourth largest OEM in the United States with impressive growth in the third quarter of 2013.
Apple and Samsung combined make up for 67.3 percent of the American smartphone market, followed by LG with 8.6 percent, and Nokia has managed to grab a 4.1 percent share. The company recently announced its third quarter earnings, where they revealed that close to 8.8 million Lumia smartphones were sold worldwide which include 1.2 million in the U.S. alone compared to 300,000 in the same quarter last year. The top-selling smartphones from Nokia for the quarter have been the Lumia 520/521, 920, 925 and 928 across their respective networks. Motorola has managed to stay in the top five while HTC and BlackBerry have slipped even after releasing innovative smartphones.
During the launch of the Lumia 900, Nokia executives said they were going to try to capture the North American market with "operating rolling thunder," which involved heavy marketing and competitive pricing. Nokia's success can be largely attributed to aggressively priced low-end smartphones, such as the Lumia 520 and 521 which sell for less than $150 without a contract. Microsoft recently revealed that the Lumia 520 was the highest selling Windows Phone of the year as well as the best-selling Windows product.
Source: Counterpoint via WMPoweruser | Image via Counterpoint
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