Microsoft continues to gain more applications for users of its Windows Phone 7-based smartphones to download. According to a study done by AllaboutWindowsPhone.com, the Windows Phone Marketplace is now home to over 40,000 Windows Phone applications. That's compared to 35,000 apps just a month ago and 30,000 applications in the store in August 2011.
The study claims that 165 new applications are being added every day with 15 percent of them being games in the last 30. The vast majority of applications, 68 percent, are free to download. Nine percent are paid with some sort of free trial program while the other 23 percent are paid apps. Assuming the submissions rates don't change, Windows Phone Marketplace is set to reach the 50,000 application mark by January 2012.
While the number of apps for Windows Phone users are increasing rapidly, they still are well behind the iOS's App Store with over 500,000 programs available for download. The Android Marketplace is second with over 300,000 items to download. However, Microsoft's Windows Phone Marketplace only launched in October 2010. As the same web site stated in an earlier report, the fact that the Marketplace reached 35,000 apps in its first year compares well with the Android Marketplace which had only 20,000 apps available during its first year.
With the launch of several new Windows Phone devices in the month of November, with more on the way, it seems likely that there could be a surge of new app developers that will create products for the Windows Phone Marketplace in the months ahead.