Windows Phone Marketplace reaches 40,000 apps mark

Microsoft continues to gain more applications for users of its Windows Phone 7-based smartphones to download. According to a study done by AllaboutWindowsPhone.com, the Windows Phone Marketplace is now home to over 40,000 Windows Phone applications. That's compared to 35,000 apps just a month ago and 30,000 applications in the store in August 2011.

The study claims that 165 new applications are being added every day with 15 percent of them being games in the last 30. The vast majority of applications, 68 percent, are free to download. Nine percent are paid with some sort of free trial program while the other 23 percent are paid apps. Assuming the submissions rates don't change, Windows Phone Marketplace is set to reach the 50,000 application mark by January 2012.

While the number of apps for Windows Phone users are increasing rapidly, they still are well behind the iOS's App Store with over 500,000 programs available for download. The Android Marketplace is second with over 300,000 items to download. However, Microsoft's Windows Phone Marketplace only launched in October 2010. As the same web site stated in an earlier report, the fact that the Marketplace reached 35,000 apps in its first year compares well with the Android Marketplace which had only 20,000 apps available during its first year.

With the launch of several new Windows Phone devices in the month of November, with more on the way, it seems likely that there could be a surge of new app developers that will create products for the Windows Phone Marketplace in the months ahead.

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Since WP7 apps have a built-in trial feature (think "Lite" apps for iOS), you can easily double this number when comparing with iOS. Still a major gap though

And there are finally some killer apps which are not available on any other platform. If you're into keeping track about your health and activities check out Livescape. There is nothing else on the market that comes even close to this app.

TechJunkie81 said,

If there's no users, why are there 40k apps ? Troll Failure.

Joey S has never been a successful troll.... ever!!

Maybe he was saying something about current market share? Like 1.5%, down from hmm... 2%?

Oh, the troll only become successful when someone reply to it. He can thank to you guys, it was successful.

What this should draw attention to is the opinion from last year and earlier this year that "it's all about the apps". Making the 'problem' with WP7 stay the number of apps available in its store blinds people to anything else about the platform, from what it excels at to what holds it back.

Then you must be living in a cave.... On my recent travels to the town centre the Orange, Vodafone, 3, carphonewarehouse, phones4u and t-mobile stores have the Nokia lumia plastered everywhere you can not miss it. The awareness of WP7 platform is growing more and more all the time and with Nokia launch it will sling shot the awareness of the platform to new levels.

Noveed said,
Then you must be living in a cave.... On my recent travels to the town centre the Orange, Vodafone, 3, carphonewarehouse, phones4u and t-mobile stores have the Nokia lumia plastered everywhere you can not miss it. The awareness of WP7 platform is growing more and more all the time and with Nokia launch it will sling shot the awareness of the platform to new levels.

I like how the UK is gettin all the hot phones before anyone else

Julius Caro said,

I like how the UK is gettin all the hot phones before anyone else

Why not, it's not like you Americans give a **** about Windows Phone anyway.

neo158 said,

Why not, it's not like you Americans give a **** about Windows Phone anyway.

not american. but im talking about the lumia, the galaxy nexus, and i guess the galaxy s ii was distributed in the UK before the rest of europe.

Too bad the market share is not growing at all...still don't know anyone outside of online tech sites that has ever even heard of Windows Phone

Cash Money Billionaire said,
Too bad the market share is not growing at all...still don't know anyone outside of online tech sites that has ever even heard of Windows Phone

Exactly, wpcentral recorded a call to an AT&T store yesterday. The guy asked for a smartphone. The sales rep never mentioned WP7 until he asked about Xbox integration at the end of the call.

TechJunkie81 said,

And you would know this because ?

Because contrary to you, I have read the report and seen the graphs.

And only 1% kids and Family.

if its anything like the apple and android app stores 99% of the apps are horrible, trials, clones and the same app in 10 different languages.

jeffT said,
if its anything like the apple and android app stores 99% of the apps are horrible, trials, clones and the same app in 10 different languages.

Yup, Just get the top apps in their. Not only just that, make sure all the apps have the same features. For the longest time, the Facebook App on the iPhone was better than the Facebook for Android app.

jeffT said,
if its anything like the apple and android app stores 99% of the apps are horrible, trials, clones and the same app in 10 different languages.

Microsoft has guidelines

Nice, I just want Microsoft to pay devs to port over the top 100 apps from iOS to WP7 and bring over all the XNB games from 360 to WP7 #perfection

P.S. Nokia plus drop and unlocked Lumia 800 so I could import it and use with At&t. #alliwantbeforexmas

zikalify said,
Windows Phone 7 is the best OS hands down, no longer do we need to constantly upgrade our mobile hardware!!

Wait. What? So you'll still be using your current handset in 5+ years?

Hollow.Droid said,

Wait. What? So you'll still be using your current handset in 5+ years?

I "think" its fair to say that first gen Windows Phone users are "safe" to get all the updates up until Windows Phone 8 (whenever that happens.. 5 years?), I'm not sure though what will happen when that gets released though. Perhaps we might get updates till Windows Phone 9. (wishful thinking)

Still rocking my Nokia N73 bought 4 years ago. I just got a new battery last month and there are no signs of it slowing down. I personally don't change my phones every 2 years or whatever. As long as my phone works, I will be keeping it.

Hollow.Droid said,

Wait. What? So you'll still be using your current handset in 5+ years?

Dale said,

I "think" its fair to say that first gen Windows Phone users are "safe" to get all the updates up until Windows Phone 8 (whenever that happens.. 5 years?), I'm not sure though what will happen when that gets released though. Perhaps we might get updates till Windows Phone 9. (wishful thinking)

MS makes money by selling software. I am pretty sure they would want money for providing you with Windows Phone 8, either from the carrier or from you.

Jebadiah said,

MS makes money by selling software. I am pretty sure they would want money for providing you with Windows Phone 8, either from the carrier or from you.

I think they'll follow industry standards regarding OS upgrades.

Enron said,

I think they'll follow industry standards regarding OS upgrades.


+1 And as they are trying to gain market share, I do not expect them to lock people out of the upgrade for no good reason...

zikalify said,
Windows Phone 7 is the best OS hands down, no longer do we need to constantly upgrade our mobile hardware!!

It is safe to say that there is nothing wrong with upgrading your hardware every two years. iPhone, Android and Windows Phone, can all say the same thing.

Dale said,

I "think" its fair to say that first gen Windows Phone users are "safe" to get all the updates up until Windows Phone 8 (whenever that happens.. 5 years?), I'm not sure though what will happen when that gets released though. Perhaps we might get updates till Windows Phone 9. (wishful thinking)

I would say, and hope, one year at most.

WhatWarning said,

It is safe to say that there is nothing wrong with upgrading your hardware every two years. iPhone, Android and Windows Phone, can all say the same thing.

The only issue with that is, in Canada we have 3 year contracts, we upgrade every 3 years.

WhatWarning said,

It is safe to say that there is nothing wrong with upgrading your hardware every two years. iPhone, Android and Windows Phone, can all say the same thing.

The only issue with that is, in Canada we have 3 year contracts, we upgrade every 3 years.

Zeck said,
"A new study" wut?

a study is when you look into data.. the app marketplace has alot of ways to look at the data.. they are simplifying the data for people .. hence a study

Lachlan said,

a study is when you look into data.. the app marketplace has alot of ways to look at the data.. they are simplifying the data for people .. hence a study

So I conduct a study every day I check my stock portfolio?