Windows Phone may soon overtake BlackBerry market share in Europe

 

Research shows that Windows Phone now had a market share of 5.0% in Europe for the 12 weeks leading up to September 2nd, an increase of 31.6% from last year. During that same period, RIM's BlackBerry share fell from 12.2% to 6.4% according to Kantar Worldpanel ComTech.

Global consumer insight director at Kantar Worldpanel ComTech, Dominic Sunnebo, said,

Windows is making steady progress in the big European economies and is now challenging BlackBerry for third spot in the European OS league. With the momentum Windows 8 will bring towards the end of 2012, it seems highly likely that it will achieve this before the end of the year.

Several Windows Phone 8 devices are to be released before the end of this year, such as the Samsung ATIV S, Nokia Lumia 920, and HTC's Windows Phone 8X. Microsoft will be hoping these devices will push Windows Phone market share higher, and hopefully past BlackBerry OS to put them at third place in the OS wars behind Apple's iOS and Google's Android.

Source: Mobile Today

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17 Comments

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it seems that nobody here is considering the fact that Blackberry is coming out with new devices next year........

Not so sure about what will happen....

Fritzly said,
it seems that nobody here is considering the fact that Blackberry is coming out with new devices next year........

Not so sure about what will happen....

Well that's cause the majority of the people just aren't considering to get another BlackBerry device lol

Fritzly said,
it seems that nobody here is considering the fact that Blackberry is coming out with new devices next year........

Not so sure about what will happen....


yeah, there's that. but I honestly don't see people talking about blackberry much anymore.
It's either iphone, android, or windows phone.

I expect lots of RIM users will switch to WP8 next year because lots of RIM users are in business and WP8 brings with it lots of business specific features in both security and enterprise management. If a company can get off of BBM and switch to Sharepoint etc then it's going to be a given IMO.

MDboyz said,
I don't think WP not even care about RIM. They are aiming for 1st or 2nd, not 3rd.

Well they better just hope they can get to third place. 1 and 2 will definitely not happen.

JSYOUNG571 said,

Well they better just hope they can get to third place. 1 and 2 will definitely not happen.

yup, heard the same thing for ios growth or symbian decline - with the many controversies of android i am almost sure it will become the next symbian... the smartphone market is a growing market, there's place for expansion if competition slows/stops growing

JSYOUNG571 said,

Well they better just hope they can get to third place. 1 and 2 will definitely not happen.

They said the same thing about iOS...

Will Windows Phone overtake BlackBerry because Windows Phone is good or will it overtake BlackBerry because BlackBerry's are simply terrible nowadays?

I suspect the second option. By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).

Ambroos said,
I suspect the second option. By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).

If they weren't going to Windows Phone you'd think that the Android and iOS numbers would be going up instead while WP's stayed the same. I doubt they're just tossing the phone and not buying anything to replace it.

Ambroos said,
Will Windows Phone overtake BlackBerry because Windows Phone is good or will it overtake BlackBerry because BlackBerry's are simply terrible nowadays?

I suspect the second option. By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).

not a good argument as similar things can be said to any platform (like android would never had made a dime if nokia had paid attention for the symbian platform and the cheap smartphone concept)

statistics can show if BB's shrinking or WP's growing results in the overtake but if customers migrate from BB to WP than it's a question already answered: there are other two significant platforms, if they choose WP thats a win

and while marketshare-wise you are right when saying WP is not significantbut if you look at the background resources, the Store size and the interconnected services than WP is as big than its competitors (not to mention it is a complete ecosystem while android and bb isn't)

Edited by deleted_acc, Oct 1 2012, 4:52pm :

Ambroos said,
By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone.

Nothing I said would suggest that. Massive difference between overtaking a market share and overtaking a user base.

Ambroos said,
By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).

Why do you find it so hard to believe.. I moved from Blackberry (Curve, Bold9000, Torch9800) to WindowsPhone (Lumia800) last year.

Fantastic phone and OS.
Buying a LUMIA 920 as soon as it is released in UK.

Bring it on!

Ambroos said,
By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone.

I went from a BlackBerry Torch 9860 to a Nokia Lumia 900.

Before you throw the "wording things like this"-argument in my face too, I'm by no means claiming I'm representative for every former BlackBerry owner.

Ambroos said,
Will Windows Phone overtake BlackBerry because Windows Phone is good or will it overtake BlackBerry because BlackBerry's are simply terrible nowadays?

I suspect the second option. By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).


No, I suspect it's a mix of option one and two.
the windows phone os is quite excellent and thoroughly polished.
and windows phone 8 os will be bringing with it a host of awesome features.
besides, if people didn't think the windows phone os was good, wouldn't they flock to android and iphone then? Your theory is flawed.

Ambroos said,
Will Windows Phone overtake BlackBerry because Windows Phone is good or will it overtake BlackBerry because BlackBerry's are simply terrible nowadays?

I suspect the second option. By wording things like this you make it sound as if BlackBerry users are moving to Windows Phone. Windows Phone is still not a very significant platform right now. We'll have to see if Windows Phone 8 manages to do better (but I slightly doubt it).

Nop, it's the first option, but it aren't only ex-BlackBerry users, also Android and iOS users moves to Windows Phone, just because it's awesome.