Windows Phone overtakes BlackBerry in usage share

New data for March 2013 released by Net Applications shows that Windows Phone has finally overtaken BlackBerry in usage share, which now sits at 1.50%. Despite still trailing behind Apple's iOS (61.41%) and Google's Android (24.85%), climbing the market share ladder is always a positive step. 

Even with the recent release of BlackBerry's "10" OS and the Z10 smartphone, it appears the company have not made a great enough impact to hold on to their lead over Windows Phone, despite reportedly shipping a million units in the first quarter of availability.

Looking back to February's data, Windows Phone held just a 1.24% share whilst BlackBerry held 1.39%. BlackBerry have not just lost the spot to Microsoft, but indeed dropped back 0.01% to just a 1.38% share. These numbers may seem negligible, but when a single percent can account for millions of devices, the significance is clear.

Most notably, Apple's iOS has increased its market share in March by 6.50%, whilst Android dropped 0.80%. These numbers do, however, only account for U.S. sales and do not take into account global market share of which Google holds the majority stake.

Given circulating rumors that Microsoft is creating their own "Surface Phone", Microsoft's 1.50% share could begin to rapidly increase. The news will likely come as a disappointment to BlackBerry, given that sales were faster than expected in February. 

Source: Net Applications via WinBetaImage: Net Applications

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27 Comments

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Net App numbers are terrible. Unless your are looking to advertise online for a specific device. A lot of devices in general are bought and used as feature phones. Both of my parents have Android devices they have had them for a couple years now, just yesterday i was asked how to access the internet form the phone.

To get active device numbers is difficult. Maybe pull some data from the carriers may be the only way.

I was looking at the chart and I was like "What, no... Blackberry still has more..." but then I realized I was comparing it to "Windows Mobile", not "Windows Phone"... lol I've misread things yet again.

Nokia with its Lumia 520 and 620 will clear up the tail where we see the symbians and low end droids. I see it gradually taking a little chunk off Android. I bet that by the end of this year, WP8 share will be almost 10%.

this isn't sales marketshare, this is INSTALLED BASE. meaning the amount of devices active at this time. It doesn't matter if android is outselling iphone today, iphone had a head start and was outselling android at the beginning, so there are more iphone devices than android devices out there, and according to these stats, more iphone devices being used today. This is what installed base means.

btw there are more windows phones active today than blackberry. blackberry has still been selling their older phones,so they too have been "flooding the market with cheap phones". face it, BB is dead. they lost 3 million subscribers last quarter,and the z10 is not stopping that. BB will continue to fall and windows phone will continue to gain.

I'm guessing usage share doesn't equal market share. Android is far closer to iOS according to reports from other sources (in fact it was reported on Engadget today that Android surpassed iOS).

There is one Blackberry 10 model released while the market is being flooded with cheap WP devices so they are getting some marginal increases.

Not anything to ride home about even with all the low end devices.

matt4pack said,
There is one Blackberry 10 model released while the market is being flooded with cheap WP devices so they are getting some marginal increases.

Not anything to ride home about even with all the low end devices.

you don't even know what youre talking about.this is installed base. the amount of phones being used today.it has very little to do with sales last quarter. blackberry has been selling phones for years and years and years. if someone is still using their blackberry phone from 5 years ago,it will show up here. WP was released 2 years ago,so WP overtaking blackberry,which has had a base for at least a decade is huge. what these stats show is that most people dumped these BB phones and are no longer using them. btw blackberry is still selling older phones like curves.they actually sold 4 million of those last quarter,more than 5x the z10,so if anyone is flooding the market with cheap phones,its blackberry,and more people are dumping them than they are adding.

Until they get out cheap BB10 phones that will continue as Nokia is flooding the market with cheap WP 8 models.

The older Blackberry don't mean much anymore just as WP7 devices don't. Also Microsoft has been selling a phone OS for a decade as well.

So these are only US numbers where the z10 was just released a few days ago but you mention that it didn't have enough impact to keep the lead when it wouldn't have even been included in these numbers.

Great reporting again. We'll only be able to tell after the z10 and q10 have launched for a few months.

Edited by matt4pack, Apr 1 2013, 3:40pm :

JJMustang said,
I thought Android had higher market share than Apple.

Net Applications aggregates data for active devices not the sale of devices.

We can take a few things from that;
While Android handsets do outsell Apple's in sales, android handsets aren't used as much as iOS. There could be a number of reasons, ranging from the typical sites iOS users prefer to browse, vs Android users browsing. Chances are with the amount of feeds net appliance pulls from that's not the case.
Other ideas could be the whole lack of Android OS updates being pushed to older devices, with some never having an update after it's release, so people buy a new handset to get the latest version and the old handset is turned off. Or in the same way, the android handsets that are uber cheap lack the power to run properly and are again just turned off and new handsets a paid for.
I'm sure there are loads of other ways to explain the results and any reasoning for the active use of iOS devices.

sagum said,

Net Applications aggregates data for active devices not the sale of devices.

We can take a few things from that;
While Android handsets do outsell Apple's in sales, android handsets aren't used as much as iOS. There could be a number of reasons, ranging from the typical sites iOS users prefer to browse, vs Android users browsing. Chances are with the amount of feeds net appliance pulls from that's not the case.
Other ideas could be the whole lack of Android OS updates being pushed to older devices, with some never having an update after it's release, so people buy a new handset to get the latest version and the old handset is turned off. Or in the same way, the android handsets that are uber cheap lack the power to run properly and are again just turned off and new handsets a paid for.
I'm sure there are loads of other ways to explain the results and any reasoning for the active use of iOS devices.

What? That's your explaination? How about the fact, that no matter what browser you install on iOS, it is seen as Safari? Your claim that Android usrs browse less with their device is BS. Both ATT and Verzion and even Sprint reported that data on their 3G and 4G connection was used more my Android. I am willing ot bet that for Android users most of us use desktop view when browsing and the mobile versions of websites suck.

Since IE10 or IE9 on Windows Phone devices are the desktop versions, they likely wont even show as a mobile broswer on these data pulls.

479M Android based devices were sold last year. In one year Android sold more devices than Apple has combine on the mobile front combining the sales of all of them from the past 6 years to today. To think that no one web browse with Android devices is just lame. There isnt an app for everything.
I personally use FF and Chrome on my GN2

Explain to me how you can make that assertion, when there's more entries in this table under Windows Phone than above it.

Tell you what. If you're going to diss an article based on content from another article, then you have to bring up that second article to support your assertions, otherwise nobody knows what the **** you're talking about.

PmRd said,
Go Windows Phone!

.26% growth in a single month is good. WP must have had a very good March.

iOS number is suspicious though, does that include iPad and iPod Touch?

Avatar Roku said,

.26% growth in a single month is good. WP must have had a very good March.

iOS number is suspicious though, does that include iPad and iPod Touch?

It has to, this is usage share, install base basically, the market share on sales numbers are different.