Windows Phone sees increase in marketshare

Windows Phone Marketshare

Windows Phone has had a pretty busy year with a lot of awesome devices being launched and lots of marketing happening around them. But has all that money and effort meant something or was it just wasted?

A new report from Kantar seems to say yes, all that time and energy are adding up to something. According to their data Windows Phone has been growing steadily in most markets. What’s even more encouraging is that this report stops at the end of November so the Windows Phone 8 devices don’t factor in.

The report shows that Windows Phone has become quite popular in Italy with a year over year increase of 8.2% in market share. Great Britain sits in second place with a 3.4% increase, most likely due to Nokia’s efforts and good prices. The US is still a tough nut to crack for Microsoft and OEMs with only a marginal increase of 0.6%.

Dominic Sunnebo, global consumer insight director at Kantar commented:

Although Windows [Phone] sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia 800 and 610 prepay deals. The next period will prove crucial in revealing initial consumer reactions to the Nokia 920 and HTC Windows 8X devices.

As we mentioned earlier, it’s encouraging to see positive numbers especially considering they don’t take into account sales of the Windows Phone 8 devices such as the HTC 8X and Lumia 920 which, by all accounts, are selling very well. It will be very interesting to see what the actual sales numbers are and if there was any change in market share after this quarter, but for that we’ll have to wait until early next year.

So what do you folks think: is Windows Phone finally starting to matter in consumers' eyes? Have you seen more people using Microsoft's mobile OS? Let us know in the comments below, and be sure to check out the source link for more data points.

* EU5 refers to aggregate data across the UK, France, Germany, Italy and Spain

Source: Kantar  Via: WPCentral

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38 Comments

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Hello to you all. I'm Italian and can only say that my daughter is really bugging me to buy this Nokia Phone. I think that the perception on WinPhone8+Nokia is really changing,

Cant remember what company exactly, but someone predicted WP8 will be one of the top 10 failures in 2013. Looks like they will be adjusting their analysis (hypothesis)

Laggy Android spyware? Android hasn't been laggy anymore for a long time now, in fact I'm quite sure it's faster at opening apps than Windows Phone. And spyware? Do you think Microsoft doesn't gather any data?

Ambroos said,
Laggy Android spyware? Android hasn't been laggy anymore for a long time now, in fact I'm quite sure it's faster at opening apps than Windows Phone. And spyware? Do you think Microsoft doesn't gather any data?

You have obviously never seen a WP8 phone in the flesh. My Nokia 920 is far slicker than my partners GS3, which jerks and stutters on almost every screen.

The place to watch is, of course, China where Nokia is still top dog. They are getting ready to attack the market on two fronts. First they have the first real smartphone to run on China Mobile (iPhone only works on 2G/GSM). Second they've announced the low-end Lumia 500 series that will likely be free on most data plans in China.

Expect fireworks here after Xmas as Nokia gets ready for the Chinese New Year period in early February.

FYI: I noticed yesterday while walking around Zhingguancun that nobody - and I do mean nobody - is buying iPhone or iPad any more. The Apple store was busy as usual but in the big markets it's Nokias that are flying off the shelves. Interesting.

Always good to have competition, make the other OS producers up their game. My contract runs out in two months time, at the moment my phone is Android based, not sure if I will be renewing the phone or not, but if I don, I can't see it being a windows phone to be honest. May6 have a look at the Blackberry 10 mind you, now that looks pretty good.

Sorry MS, but i have enough of your Os on my computer, I don't think I could cope with a BSOF on my phone.

Definitely seen an increase of in store availability in the UK, and with the advertising blitz its bound to attract quite a few people. I'm happy with this, the ecosystem needs more than apple and android and WP8 (and 7x) is a beautiful OS and very functional while staying TRUE to its easy to use design philosophy.

Wonder about Russian WP marketshare where WP devices are greatly overpriced comparing to Android analogs. And Nokia simply bans people who expresses dissatisfaction with Nokia's pricing policy from their VK group.

it's encouraging to see positive numbers especially considering they don't take into account sales of the Windows Phone 8 devices such as the HTC 8X and Lumia 920 which, by all accounts, are selling very well.

Yes, it will be interesting to see how the 920 and 8x are selling, but I don't think we'll see a lot of market shift until phones like the 620 comes to market. To $250 USD unlocked, this phone is going to really move.

I switched from a SGS2 to a Lumia 710, and am now looking for a Lumia 920 when my contract is up. I was in an o2 shop and the Windows Phones are right in front of you when you walk in the door.

Of course it's increasing! Finally in Latin America we are seeing Windows Phone! Although they are WinPho 7, we never had the opportunity to buy one.

I want to see the total 2012 sales after christmas or perhaps Q1 2013 when many people have switched to contracts with WP8 handsets! Go WP!

I personally know 2 people who will soon be switching over to WP8 from Android. They are both friends and they have no loyalty to either platform (i.e. so called normal people). Their Android experience (ICE in one case) haven't been anything special and both see WP as easier to use than Android.
My only contribution to this was they looking at my phone for last two years.

BajiRav said,
Their Android experience (ICE in one case) haven't been anything special

sheesh. how Android is nothing special but squares without much color is special?.

Everybody can learn how to use Android, WP and IOS is a couple of minutes. However, in the long run (customization), Android and IOS are far superior to WP and in the longest run, Android takes the lead.

For example, my galaxy note looks like it:

http://static.betazeta.com/www...img_samsung_galaxy_note.jpg

And Windows says that my OS is boring but this:

http://www.tecnoparis.cl/wp-co...012/10/windows-phone-8.jpeg

is cool?. :-/

Brony said,

For example, my galaxy note looks like it:

http://static.betazeta.com/www...img_samsung_galaxy_note.jpg

And Windows says that my OS is boring but this:

http://www.tecnoparis.cl/wp-co...012/10/windows-phone-8.jpeg

is cool?. :-/

Customized or not, that Samsung looks just like every other Android phone out there. The Windows Phone screens you posted show me three customized interfaces. That's Adam's bookworm phone, Maria's news phone, and some accountant who would rather play games' phone. The accountant also doesn't answer his phone much and has voicemail.

dude...I am talking about 2 personal friends and while they do ask me for what to buy - I don't control on what they buy and how they use it.
Here is a hint: Customization is the last thing on their mind. They live a very busy+hectic career + 2 kids each personal life. I guess they'd buy something they like from the start?
They've used Android and prefer Nokia 920s over current Androids. Nothing you say will change that.

I'm pretty sure at this point everyone knows you dislike the success of WP phones. You don't have to remind it in every WP phone topic.

MDboyz said,
I'm pretty sure at this point everyone knows you dislike the success of WP phones. You don't have to remind it in every WP phone topic.

Just to be fair to him, I'll just remind everyone here that Google is spying on you.

MDboyz said,
I'm pretty sure at this point everyone knows you dislike the success of WP phones. You don't have to remind it in every WP phone topic.


dont say success and WP in the same sentence. people will laugh.

Enron said,

Just to be fair to him, I'll just remind everyone here that Google is spying on you.


like always you think MS is god but the truth is every company suck you out.
you think MS is going to be kind to you.. he he dream on it.

Ignorant will only make you look more stupid.

still1 said,

dont say success and WP in the same sentence. people will laugh.

Part of me doesnt find this suprising. I own a WP7 and its a great OS, perhaps not for everyone but worthy of word of mouth. Of course the market is saturated but slowly Microsoft should be able to penetrate it. However with news about WP7 not being compatible with WP8 and WP8 about to be released you'd expect the new purchases to be balanced with expired contracts.

Great news for Microsoft. What was this again about Microsoft dying? Especially considering these figures dont include WP8 sales. Right now we're seeing many lead indicators suggesting that WP8 is much bigger than WP7.

Iv`e actually noticed a lot more mobile phone stores seem to have several windows phones on display now whereas a few months ago you`d be lucky to see one. This goes for both 7.x and 8.
Most people like to see and feel a device in their hands before they purchase, most of the time they don`t care what OS it`s running as long as it does what is needed.
Save for the iPhone, and iv`e got to have one of them because.........!!

Hardly surprising ... the marriage between Nokia/Microsoft and Microsoft's current business plan is very fresh .... they're doing a cracking job!!!