Windows Phone sponsors a Kentucky Derby horse

Even if you don't follow horse racing, you likely have heard of the Kentucky Derby. The 138th edition of the most famous horse race in the world, sometimes referred to as "The Most Exciting Two Minutes in Sports", is scheduled to be held on Saturday at the Churchill Downs track in Louisville, Kentucky. While there is a horse race that's held, there's also a lot of attention paid to the people who attend the event, particularly women who wear rather large and colorful hats in the stands.

Believe it or not, Microsoft is going to be a sponsor of the Kentucky Derby, or rather a sponsor of one of the horses that is scheduled to race on the track. The official Windows Phone blog reveals that Windows Phone logos will be placed on the silks of the horse named Hansen.

Microsoft likely decided to sponsor Hansen because he is a white horse. He will be the only such horse in the race. Indeed, only a few white horses have ever run in the Derby. The Spread website says that Hansen could even upset the rest of the field to actually win the Derby. Currently, his odds to win are 14 to 1.

Microsoft is also holding a Twitter contest where you follow @WindowsPhone, then send a a tweet with the hashtag #TrifectaTweet with the horses you think will win, place, and show in the Derby. Microsoft is giving away two of the white Nokia Lunia 900 smartphones as prizes in the contest. Thankfully, you don't actually have to pick the top three Kentucky Derby horses to win the phones.

Image via Microsoft

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5 Comments

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A lot of people have problems with horse racing because there can be some amount of cruelty involved. It wouldn't be difficult to find videos of immature horses breaking their legs during exhibitions, for instance. So I don't really know if this is a good idea or not from the marketing team.

I dont know if you have ever been to a Derby but it is alot of fun.. you sit in tents all around sipping drinks in the sun and betting.. its actually pretty awesome.. I dont know why the hate in the article.. Would you have been more happy if they put it on a Nascar or a NFL jersey?

Lachlan said,
I dont know if you have ever been to a Derby but it is alot of fun.. you sit in tents all around sipping drinks in the sun and betting.. its actually pretty awesome.. I dont know why the hate in the article.. Would you have been more happy if they put it on a Nascar or a NFL jersey?

Agreed. The races are really fun. Friendly betting, drinks, and you meet some cool people, sometimes famous, just there to have a good time.
Good move Windows.

(Don't understand the skepticism in the article either, how is this different from any other sports sponsor.)