Windows Phone used to demo Samsung's Youm flexible display tech

Samsung held its CES 2013 press conference earlier today and part of the event was taken up by Youm. No, that's not the name of the newest boy band from the UK, but the new brand name for Samsung's flexible display technology.

CNet.com reports that at one point during the Youm demo, Microsoft's chief technical strategy officer Eric Rudder came on stage to show one of the prototype Youm smartphones running on Windows Phone. The story said that the demo was just running a video on the device itself but still seemed pretty impressive looking from the audience.

Samsung has been open about its plans for a flexible display in the past. In 2011, it told investors that it would have smartphones with flexible screens in 2012. Obviously, it missed that deadline, at least in terms of launching such a product to the public. Today's CES press conference gave no indications on when we will see Youm-based smartphones on store shelves.

Nokia has also released a concept video, again in 2011, that showed its own research plans for a flexible smartphone product. Hopefully, these will finally stop being just cool research demos and turn into actual products in the near future.

Source: Cnet | Image via Cnet

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IN 2013 Samsung will begin the process of decoupling itself from Google/Android, which it need to do it wants to continue being profitable. We already know they are getting a version of Tizen ready for release later this year. How will they differentiate their Tizen phones so they can ween the market away from Android? This would be perfect.

It's cool but I can't see it being used in current smartphones. The components aren't flexible (even if the PCB is). It's great for places where a curved screen might be useful like the interior of a vehicle.

I can see some practical applications. If you put the main hardware in a small say belt clip and use bluetooth tech or such u could use a headset for talking and sound and the belt clip is your processor and such and say have the screen wore around your wrist and have everything wirelessly communicate to the main box and then u don't need as much hardware in the screen.. but none the less its a stretch to come up with practical applications besides cool gimmick products

On a side note to what I said.. What if they could make these like those old wrist slap bands we used to play with as kids? Have your phone on your wrist. You could stretch it out, and when it's time to put it up, just slap it on your wrist and it wraps around. Then when it's wrapped around your wrist, it could function as a little display of time/date/ and whatever else you wanted for easy viewing.
I'll be ****ed if this comes true because someone saw my idea and gets rich

shakey said,
On a side note to what I said.. What if they could make these like those old wrist slap bands we used to play with as kids? Have your phone on your wrist. You could stretch it out, and when it's time to put it up, just slap it on your wrist and it wraps around. Then when it's wrapped around your wrist, it could function as a little display of time/date/ and whatever else you wanted for easy viewing.
I'll be ****ed if this comes true because someone saw my idea and gets rich

Something like that was in Microsoft's R&D labs quite a while ago IIRC.

how long until Apple rushes to put something similar to market, calls it iFlex and sues Samsung for copying?....

Very nice indeed, but I have to echo shakey, the components that can't bend and flex, what do you do with those? Still a great step forward in phones that can bend slightly say, when in someone's pocket!

I really don't see the point? Am I the only one that has never looked at his phone and thought "this could be better if it could bend"?

have a phone that rolls up into something that is maybe the size of a large pen? that's been the idea of a roll up screen for a while... the tech part stays solid, but the screen rolls up and pulls out

siah1214 said,
I really don't see the point? Am I the only one that has never looked at his phone and thought "this could be better if it could bend"?

Well, would withstand the impact better if dropped and help all those people who sits down with their phone in the back pocket.

neufuse said,
have a phone that rolls up into something that is maybe the size of a large pen? that's been the idea of a roll up screen for a while... the tech part stays solid, but the screen rolls up and pulls out

Useful when you run out of rolling papers!

neufuse said,
have a phone that rolls up into something that is maybe the size of a large pen? that's been the idea of a roll up screen for a while... the tech part stays solid, but the screen rolls up and pulls out
I foresee the chapstick sized phone. Small, but quickly unrolls to a decent sized phone. They will probably go back to 3-3.5 inch screens at first, probably in SD (480i or so) resolution, and then slowly work their way up to larger pen phones that are 6+ inches with full 1080p. The idea of like a Chinese scroll were the screen is stretched between 2 rigid ends sounds probable to me. the battery will have to change shape probably, hopefully these don't use much juice.

flexible screen is cool... but what about all the hardware in these phones that aren't flexible. I'd like to see them make it work. Probably have everything in the bottom or top portion, and the rest just a flexible screen.

you can make PCBs flexible - use the orange plastic base which bends completely, but then you've got the problem of still being unable to bend chips and whatnot so I guess they'll make them smalller or put them at the bottom or something, who knows what 3D chip technology will do to solve that though