Microsoft Surface price outed on Swedish retail website [Update: Not really]

Update: The price was "made up" by the store as discovered by Techie Buzz. We're still no closer to knowing how much these devices actually cost, with the company releasing a statement (below) that the prices are just placeholders. We're glad that's out of the way.

“Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the line-up so that they may be able to pre-order them.

Just to clarify, we have not received any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter.”

When the surface was announced there was and still is speculation over what the appropriate retail price will be, and we originally assumed the price of the cheaper Windows RT model would be around £400 ($620), but according to Swedish retail website, Webhallen.com, we seemed to have got that wrong.

The Swedish site has the ARM-based Windows RT tablet with 32GBs of space priced at £648 ($1000) – this model is meant to be the cheaper model. However, there are explanations for the unusually high price point; for one, Sweden’s tax costs are higher for electronic devices, which means that we could be expecting to see the device at £599, which is also the price of the iPad’s higher-end model – but despite that, do you feel the price is right for Microsoft’s new tablet?

The price for the higher-end, non-ARM-based Windows 8 pro tablet is £1,500 ($2,300) for the 128GB model and £1,200 ($1,900) for the 64GB version according to Webhallen. It does feel like we’re spending a lot more just to stay in relevance with the latest applications and features, rather than for hardware and peripherals, so you could say that we could be overpaying for the experience surface will give us.

Sure, Windows 8 and Windows RT are full operating systems and are built for commercial applications which means that it doesn't need to compete with the price points of other devices, but should the Windows RT model be cheaper? We believe that Windows 8 and Windows RT are best enjoyed on touch-enabled devices, but the price may prove to be the game-changer in Microsoft’s Surface success if it matches the Swedish pricing.

Via: WPCentral
Source: Webhallen

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Webhallen is misstyped in many places in the article including the URL, e.g. "Webhalen.com" should be "Webhallen.com". As mentioned above there is a 25% VAT included here in Sweden. Also I would not read to much into prices of unreleased products. It's not uncommon that web shops in Sweden announces a price that is basically quite much higher than whatever their estimation is that the price is going to be, and starts accepting preorders. By setting a price you will end up as a shop in prisjakt.se which is a very good thing.

Reference: http://www.prisjakt.nu/#rparams=ss=microsoft%20surface

-Alex- said,
Jake, you seem to have forgotten that everything is extortionately expensive in Scandinavia.

I didn't forget it, I just didn't have a reference to other products being this highly priced . I think it varies on devices/ manufacturers. However, the VAT is pretty high in Scandinavia, so I'll give you that .

This makes ABSOLUTELY no sense and is likely totally bogus.

Microsoft may do some stuff wrong but there's a f..king limit to stupidity. Such pricing strategy would simply be suicidal.

There is NO WAY this is real. Mark my words.

LOL... this article is so dumb. Microsoft said themselves they are selling it only at their own stores. Second, even if they did sell through them in Scandinavia, everything's crazy expensive there.

Lol at all the people shocked by the fake prices. You guys really believe what this random website is telling you? As if they somehow magically know the price before Microsoft even announced it.

This is my one issue with Neowin. The lack of credibility checking creates disinformation, and that spreads. Stop the baloney and report actual Microsoft-related news, please.

They'll price them selves right out of the market if these are true. Win RT devices need to compete with iOS and Android tablets - $400 - $699.

abysal said,
They'll price them selves right out of the market if these are true. Win RT devices need to compete with iOS and Android tablets - $400 - $699.

And how does the posted $599 price not compete?

Math is not really this hard.

thenetavenger said,

And how does the posted $599 price not compete?

Math is not really this hard.

Reading and comprehension; you fail at both.

"The Swedish site has the ARM-based Windows RT tablet with 32GBs of space priced at £648 ($1000) - this model is meant to be the cheaper model. However, there are explanations for the unusually high price point; for one, Sweden's tax costs are higher for electronic devices, which means that we could be expecting to see the device at £599, which is also the price of the iPad's higher-end model "

Sweden has 25% VAT. So you need to divide those numbers by 1.25 to compare it with the US prices.

They are still expensive but when you exclude VAT, it is less so.

I live in Sweden and while this is a well known and reputable website I doubt they would have gotten prices before the rest of the world.

Hey, but they are getting all this attention... These prices are completely crazy. There is no way these posted prices are correct. I'm holding off until the REAL prices are reviled by Microsoft and if those prices reflect anywhere near the prices on that site, I'll be grabbing me a very nice ultra-book.

If that's the price, MS is screwed. No one will buy it. Even the MS fanboys will have a hard time. I'm a fanboy and I wouldn't buy RT for that. Nope! It absolutely must be priced in line with or lower than iPad. MS is going to have to take a loss at first, if they want to bump Apple. $399 anyone? Then we'll talk.

#1) These are for Microsoft specific devices, they are going to be a premium price, unless the cost can be subsidized.

#2) This is NOT indicative of Windows 8 RT or Windows 8 Tablets coming from other MFRs, as there are x86/x64 tablets in the works that will hit in the netbook price points, especially tablets produced that are subsidized by B&N for example or another content supplier. The Kindle Fire is cheap because it is subsidized, not because Amazon likes to lose money.

#3) Why people DO NOT get that a tablet or netbook class tablet running Windows 7 produced today with a touch screen that sells for around $300 will NOT be anymore expensive with Windows 8. This thinking defies logic.

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Important
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The other really important thing that is getting overlooked is that these are full NT based OS devices. Not iOS and not Android or some other low end functionality OS. So the OS itself has 100x the functionality of Android or iOS and with Windows 8, better performance as well.


Do you really think people are going to complain about spending the SAME price on a Windows 8 tablet that they are spending on Android or iPads, when on the Windows 8 device they can run Photoshop and run Crysis on it? I don't think so...

passajked said,
Webhallen usually posts upcoming products without knowing anything about pricing:

http://www.webhallen.com/se-sv...5975-playstation_4_basenhet
http://www.webhallen.com/se-sv...60/142333-xbox_720_basenhet

So they don't have a clue.

Wait a minute, the Playstation 4 and Xbox 720 have been announced?! And oh great, they'll both cost the same price - $1000 (according to Google's currency converter). That's too expensive! Both will flunk! The Wii U will be the only one left standing! Hahahahaha!

Good observation there...

there's no way its this expensive. MS has learned people wont pay a premium because its by Microsoft. Apple and Samsung are the only ones that could charge a premium.

Like others have said, the reactions to this are crazy - this is one website most of us have never heard of, it's not a Microsoft-endorsed website, no other stores we can find are selling it... seems like a pretty good way for them to stir up a lot of interest and visits to their website. For me - thanks but I'll wait until Microsoft make an announcement on release date and price before I say "it's too expensive, I'm out".

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