Wish fulfillment? Microsoft's OneDrive video shows an iPad thrown in a fish tank

Microsoft is promoting the launch of OneDrive today with a new YouTube video that tries to show how the cloud storage service can be very useful for people who own more than one device. The clip even shows products that don't use Microsoft's operating systems.

The clip itself is actually very moving at the beginning, as it shows a montage of people taking videos and pictures of various events before showing the OneDrive service itself as a way where all of that content can be stored in one location.

Then the video gets a little bit comedic as we see a young boy throw what is almost certainly an iPad into a fish tank. The idea, of course, is that even if there were important files, photos or clips stored on that iPad, all that content can be copied safely on OneDrive, and can be accessed on other devices (in this clip's case, a Lenovo Yoga Windows 8 notebook-tablet hybrid).

That's the idea anyway, but we have to wonder if the whole "throwing the iPad in a fish tank" notion is also something of a wish fulfillment fantasy for Microsoft. It may be a little bit of a jab against Apple as Microsoft tries to compete in the tablet space with its own Surface tablets.

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33 Comments

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That ad was AWESOME! Showed real life scenarios, the features, how it integrates across devices and the ecosystem and was just overall really nice.

They have to rake up controversy somehow since they're paid according to the number of comments/hits. Why else do you think they have so many click bait titles and articles?

This one place rant feels like " One place to put all your egg in a one basket". I trust my personal NAS more than throwing my stuff on someone else server.

Auditor said,
This one place rant feels like " One place to put all your egg in a one basket". I trust my personal NAS more than throwing my stuff on someone else server.

Really? You think your little $2 NAS is more reliable and Microsoft's geo-redundant cloud storage network? I'll bet you also think your $1 router is more secure than their 24x7 security staff and infrastructure....

Very nice, after they dropped support of LiveMesh! I want to sync my photos all across my devices, but I don't want ALL of them on OneDrive!

just installed to compare to Dropbox with auto upload of photos. Took two pictures and both went to auto backup with Dropbox but none to Onedrive. Auto upload is set to 'On' on Onedrive so I am far from happy with this update at the moment.

I have "camera roll" set to auto upload all pictures to SkyDrive/OneDrive on my phones, tablet, notebooks and desktop since they enabled that feature and never had any problems.
Maybe Dropbox is interfering with OneDrive?

Gotta love the enormous not-so-live OneDrive tile that that does absolutely nothing at all, except for starting the app. A simple icon is so much better.

Adamodeus said,
Gotta love the enormous not-so-live OneDrive tile that that does absolutely nothing at all, except for starting the app. A simple icon is so much better.

Then shrink it down to the size you like. Omg customization!

Microsoft is either giving everyone a total of 10GB of storage or you get the 7+3 when you install the OneDrive new app on your android device and then choose to upload (backup) all camera photos.

When do you get the extra 3,what is the timescale. I have installed and set to auto upload and waiting for the extra to be applied.

I sure as heck hope not; but I hope the mother doesn't also drop her Surface in the fish tank since, as far as I know, it ain't waterproof even though it would be great if it was. Heck, if Sony can do it then Microsoft surely can ...and while I'm at it, Nokia should also

Why are no one writing about the great Web Apps for Word, Excel, Power point and One note that are free on skydrive/onedrive? Just found them(again, since I had forgotten about them) Seriously they gimp google docs.

Because it's not perceived as "cool", unlike Google Docs.
Try telling your friends about Office On Line, most won't even think about trying them

elangab said,
Because it's not perceived as "cool", unlike Google Docs.
Try telling your friends about Office On Line, most won't even think about trying them

At least we know better

Yeah. Office Online (soon to be I guess ) is WAY better than Google Docs. Except, Google Scripting for spreadsheets is pretty bomb. Can you do WinJS or something for Web Excel at all? Cause then its no contest...

I'll willingly pay for extra storage IF or WHEN they implement 'camera upload' as Dropbox has,its invaluable. Dropbox prices are extortionate.

andru said,
I'll willingly pay for extra storage IF or WHEN they implement 'camera upload' as Dropbox has,its invaluable. Dropbox prices are extortionate.

If you mean automatic upload of your pictures, it does. Should be on iOS and WP already, and if you have android, it will have an update today that enables it.

andru said,
I'll willingly pay for extra storage IF or WHEN they implement 'camera upload' as Dropbox has,its invaluable. Dropbox prices are extortionate.

What's that for? Windows Phones can already upload to Skydrive and I think you can set the Camera Import Wizard to save your photos in the Skydrive folder.