World anxiously waiting for Windows 8 Tablets

Microsoft wowed everyone last month at it's BUILD event in Anaheim, California, where the company took the wraps off their "biggest bet yet"; Windows 8.

Today, an announcement by Channel Nomics, a business analysis company, said that a study performed by the "Boston Consulting Group" (BCG) found that four of ten survey participants said they would choose Windows for their preferred tablet OS. 

The company said that the findings were strange, considering that the tablets aren't even available yet;

"BCG’s findings are surprising considering that Microsoft’s current crop of tablet implementations with Windows 7 and Windows 8, which was designed for greater touch-driven interaction and tablet use, are hardly best sellers." They also went on to say that the survey suggests Microsoft will have a hit on its hands when it releases Windows 8 for tablets.

The study group notes that Gartner doesn't predict that Apple will dip below 75 percent market share, and also doesn't believe that Apple will lose to a Windows tablet. Instead, they believe that Microsoft will expand the tablet market, bringing in new buyers (such as larger enterprises) that wouldn't have purchased devices otherwise.

According to the group, tablets are beginning to find a place in the enterprise channel, as "solution providers" such as Dell and Lenovo begin to sell tablets alongside their PC and server lineup. They also point out that right now, the tablet is a consumer device first, and an enterprise device second. Additionally, an interesting point is raised by the release; "Microsoft has thousands more developer partners than Apple, as well as a rich library of legacy applications" which the company could use to gain an advantage in enterprise at this point in the race.

Finally, Channel Nomics believes that Microsoft will learn from Amazon and HP, who have been able to deliver tablet PC's at a much lower price point -- $99 -- a price which exhausted inventories in hours. They say that "Microsoft has always done a great job of helping its hardware partners drive down prices to spur volume consumption. It might be able to do the same with tablets."

It'll be interesting to see whether or not Microsoft does aim the tablets at the enterprise market, or tries to push equally for both, however, at this point it's anyones guess.

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As a Windows fanboy, I was saddened to see the obvious the first time I saw pinch and zoom on the IPhone. I have to think that since MS HAD the pinch and zoom technology with the Surface computer (before IPhone was announced), that they fully intended to put it onto phones. Apples entrance into the "pad" market first made Microsoft look stupid for sure. But just because they looked stupid at the time, doesn't mean they are stupid now. When the Windows 8 tablets come out, even Apple has to know that they will be outsold within a very short period of time. It's MS game to lose here, and they won't be stupid again. Market share speaks VOLUMES, and so will price and of course, DEVELOPERS, DEVELOPERS, DEVELOPERS.

MSFT will sell 10 tablets to make the same profit Apple makes with a single iPad. That's what I call a failure of a business model. MSFT gets Fs all around.

The current laptop form factor works perfectly for me and my business. We need a keyboard for data entry! Tablets will be a fringe element for those rare occasions when one needs to check e-mail on the road.

Im in the market for a tablet, and one with Windows 8 is very attractive and my preferred since everything else I do is on windows format. But, since not available, I bought an IPAD, mainly for two reasons.
#1 Microsoft has had a hard time convincing me that they will actually get one out in the next year or two. Windows 8 maybe, but both tablet and windows 8. Ill wait to see that happen first.
#2 This is still uncharted land, the IPAD is proven and feature rich, much farther ahead in both software and hardware.
Sorry Microsoft, but I love my IPAD now, Microsoft is in the riders seat again with this one. Ill still use my desktop as windows format cause Apple is to expensive.
DEC

coolman330 said,
Im in the market for a tablet, and one with Windows 8 is very attractive and my preferred since everything else I do is on windows format. But, since not available, I bought an IPAD, mainly for two reasons.
#1 Microsoft has had a hard time convincing me that they will actually get one out in the next year or two. Windows 8 maybe, but both tablet and windows 8. Ill wait to see that happen first.
#2 This is still uncharted land, the IPAD is proven and feature rich, much farther ahead in both software and hardware.
Sorry Microsoft, but I love my IPAD now, Microsoft is in the riders seat again with this one. Ill still use my desktop as windows format cause Apple is to expensive.
DEC

Before you know it - you will buy an iMac. Just mark my words. I know so many people who transitioned from WinTel to Apple lifers.

I'm really looking forward to the Nokia WP7.5/8 Devices. I truly think that Nokia is also going to jump into the Windows 8 Tablet space and build a special ecosystem for their devices. They already are "All In" with WP7.5 and it makes sense that to leverage their manufacturing and distribution channels that they would build tablets that could really be stellar and add to the value of their Mobile offerings. Time will tell.

Die hard Apple fan will still buy iPad no matter what until Apple without Jobs screws up.

Talking other thing, I tried out Samsung Galaxy Tab 10.1 in the store the other day. Hell, it kicks ass. Compared to iPad 2, Samsung Galaxy Tab is way better ... especially the screen.

What ever happened to all those Windows 7 Tablets eh? It'll be a long while before we see any large released tablet with a Windows OS on it. Companies have been promising for years now of a Windows based iPad killer. Show me it.

"long while...blah blah"
Tablets at still an niche market anyway. Next year you will see mass adoption of Windows based tablets.

Writing this on an Acer w500 tablet with Windows 8 developer preview and let me just say that I understand the excitement

Windows tablet failed several years ago, unless MS gets their act together they are going to ruin thier desktop advadage.

They have no choice thought they have to do what they are doing in order to lure ppl to a windows tablet that supports millions of existing win applications.

The sad thing is that those apps already on windows are not usable at all on a tablet, unless they push developers to build seperate apps specially for tablets i see them faling big time and thier cost will be leaving behind thier desktop OS.

What will be the windows tablet? A netbook with no keyboard and a desktop OS with a start screen pretending to be a deticated tablet OS! With users just running desktop apps they are familiar with and just using these devices as a gadget with no real traction in the consumer space
Thats what MS is really doing after Win 98-XP, left the desktop behind in order to chase sony w the xbox, google with bing, apple with win phone etc etc etc.

parisp said,
What will be the windows tablet? A netbook with no keyboard and a desktop OS with a start screen pretending to be a deticated tablet OS! With users just running desktop apps they are familiar with and just using these devices as a gadget with no real traction in the consumer space
The average user only really uses a computer for email, Office, the internet and light gaming, which is why many have been able to switch over to the far less capable non-Windows tablets without too much difficulty; Windows 8 will be ready for these tasks and more from day one (with the possible exception of Office if a Metro overhaul isn't ready at first).

The need to develop Metro versions of programs isn't an issue because Microsoft has restricted the app store's core functionality to Metro apps; non-Metro software can be listed in the app store but has an external link to the developer's site instead of handling sales and updates, making them overall less appealing than a proper Metro app. Developers will adapt to Metro or be left behind.

I would love a tablet with a carrier in the shape of a book. Tablet on one side, laptop keyboard on other.

However, I'm cautious as I'm still curious on how MS plans to resolve the start menu hover issue when dealing with certain apps. (ever try playing Company of Heroes or any other game that you move the mouse around to view the map? It fails due to the start proximity region)

I think that study is bogus. When they asked the question, the questionees probably assumed the tablets would perform, behave, and run the same apps as the desktop brethren, which patently isn't the case. To a tablet user, Windows 8 will look and behave nothing like the "Windows" they know, and that which upon the basis of the question is predicated.

Now if they were shown a Windows 8 tablet prototype, I'm guessing their responses would have been different. All in all, I think this is yet another rigged study using misleading questions to produce favourable results.

Joey S said,
I think that study is bogus. When they asked the question, the questionees probably assumed the tablets would perform, behave, and run the same apps as the desktop brethren, which patently isn't the case. To a tablet user, Windows 8 will look and behave nothing like the "Windows" they know, and that which upon the basis of the question is predicated.

Now if they were shown a Windows 8 tablet prototype, I'm guessing their responses would have been different. All in all, I think this is yet another rigged study using misleading questions to produce favourable results.

What makes you think it won't run anything like the "Windows" they know? A prototype would confirm that it does work just like they would expect. It would depend on the manufacturer.

Joey S said,
I think that study is bogus. When they asked the question, the questionees probably assumed the tablets would perform, behave, and run the same apps as the desktop brethren, which patently isn't the case. To a tablet user, Windows 8 will look and behave nothing like the "Windows" they know, and that which upon the basis of the question is predicated.

Now if they were shown a Windows 8 tablet prototype, I'm guessing their responses would have been different. All in all, I think this is yet another rigged study using misleading questions to produce favourable results.

Not really sure what you're talking about there. Windows 8 DOES run the same apps as the desktop OS... It even runs the full desktop. ?

M_Lyons10 said,

Not really sure what you're talking about there. Windows 8 DOES run the same apps as the desktop OS... It even runs the full desktop. ?

If the tablet is ARM based, it wont run the same apps "out of the box". Neither will the user experience be the same in terms of performance and usability.

Do you honestly believe the new start screen is the same as the old desktop centric model? I doubt the people who were questioned in this survey were told about the changes. They instead visualised the standard desktop/laptop interface with all their favourite apps running (Photoshop, crysis, etc) when answering. It's a misleading survey with distorted data.

dogmai79 said,

What makes you think it won't run anything like the "Windows" they know? A prototype would confirm that it does work just like they would expect. It would depend on the manufacturer.


Take a look at the Windows 8 start screen and compare it against the Windows 7 start screen, then ask that question again.

Joey S said,

Take a look at the Windows 8 start screen and compare it against the Windows 7 start screen, then ask that question again.

You're going based on people never seeing any of what Windows 8 will bring. I'm sure when they do a study like this, they'll ask if the people they are surveying have seen or heard about the new features. I highly doubt they'd ask people that have never seen or heard anything about it.

Have you even used the Developer Preview? It's very easy and simple to use and the start screen is a lot better than the start menu.

Joey S said,

Take a look at the Windows 8 start screen and compare it against the Windows 7 start screen, then ask that question again.

Um... Click on the desktop and you now have a traditional desktop like Windows 7 and the ability to run the same programs. I don't think you really understand what's going on with Windows 8. I have concerns as well, but that's not really one of them at this point. They're kind of banking on the ability to leverage existing applications as they have with previous versions...

markti said,
Excited about the OS...not the SDK. The JavaScript API is a huge step backward for rich client development.

You mean the WinRT API. That can be targetted by Javascript, C++,C#,VB etc . MS is bringing their innovations in the .NET framework to the native environment .How is that a huge step backward?

markti said,
Excited about the OS...not the SDK. The JavaScript API is a huge step backward for rich client development.

HTML5/JS is a new CLR option. They did not eliminate the old, as gawicks said.

gawicks said,

You mean the WinRT API. That can be targetted by Javascript, C++,C#,VB etc . MS is bringing their innovations in the .NET framework to the native environment .How is that a huge step backward?

I know they still have C#/XAML but the JavaScript APIs are nothing like .NET. Been working the the SDK since BUILD and I am not pleased with the JS side of WinRT. Even the C#/XAML capabilities are taking us back to the SL2 days.

markti said,

I know they still have C#/XAML but the JavaScript APIs are nothing like .NET. Been working the the SDK since BUILD and I am not pleased with the JS side of WinRT. Even the C#/XAML capabilities are taking us back to the SL2 days.

WinRT isn't final itself yet, there's more stuff they're going to be adding still. I'd hold off on passing any judgment until MS says WinRT is code complete.

DKAngel said,
i jsut want a decent 150$ tablet that is atleast customizable

I think that's the big thing here. Tablets are secondary devices. They really need to hit that sort of a price point to get largescale adoption. I know the iPad goes against this, but Apple fans will spend a premium on anything. It's a little different for other devices.

I'm really hoping that Microsoft gets the price of tablets down to a reasonable price point. I kind of fear though that with the cost of licensing Windows 8 that the price won't be able to be as cheap as it probably should be.

Slugsie said,
If I can get Windows 8 on my HP Touchpad I'll be a happy man.

Now you are thinking. That's the only reaso why I wanted one of those $99 TouchPads. Sadly I slept in that morning because I was too hung over. Other than that, I don't see myself buying a Windows 8 Tablet unless it's $99. I already have to many gadgets (iPad 2, Motorola Xoom with 4G LTE, Thunderbolt and by next month I'm adding another line for the Galaxy Nexus).

Slugsie said,
If I can get Windows 8 on my HP Touchpad I'll be a happy man.

Me too. Win8 would be sweet on it. Fingers crossed.

I agree with the result of this study, but the number of participants is shockingly small!

...found that four of ten survey participants said...

FMH said,
I agree with the result of this study, but the number of participants is shockingly small!

I don't think they meant that there were only 10 participants. They probably surveyed hundreds or thousands and wanted to use a small number to represent the 40 percent.

Where did they do this survey, on the Microsoft campus. While I think 8 will be good I highly doubt the research methodology. Indeed my own research suggests that 100% of people want an iPad 2, my sample was of two people with a margin of error of 0%.

Depicus said,
Where did they do this survey, on the Microsoft campus. While I think 8 will be good I highly doubt the research methodology. Indeed my own research suggests that 100% of people want an iPad 2, my sample was of two people with a margin of error of 0%.

Your sample size isn't large enough, it should really be of a comparable size to those used in the original survey to eliminate any discrepencies

Depicus said,
Where did they do this survey, on the Microsoft campus. While I think 8 will be good I highly doubt the research methodology. Indeed my own research suggests that 100% of people want an iPad 2, my sample was of two people with a margin of error of 0%.

LOL. Almost everyone I talked to said that they would either get an iPad 2 or and Android tablet if it was cheap enough. A lot of people I have already pre-ordered the Kindle Fire. Price is the biggest key in this.

UndergroundWire said,

LOL. Almost everyone I talked to said that they would either get an iPad 2 or and Android tablet if it was cheap enough. A lot of people I have already pre-ordered the Kindle Fire. Price is the biggest key in this.

Well ofcourse it is.. the price is the biggsest key to everything!
Otherwise i choose for the seemles sync between win8+wp7+xbox ^^
METRO ALL THE WAY UP ^^

Ramcee said,

Otherwise i choose for the seemles sync between win8+wp7+xbox ^^
METRO ALL THE WAY UP ^^

Sorry I use Spotify, Picasa and Flikr on my android phone and tablet as well as on my iPad 2 and Windows 7 desktop. Those services don't exist on my Xbox 360.

This headline really doesn't match the article.

I think it should be more like: "Potential entrpise customers might choose Windows 8 tablets"

bobbba said,
This headline really doesn't match the article.

I think it should be more like: "Potential entrpise customers might choose Windows 8 tablets"
That's what I was thinking. Neowin "Journalism" at its best.

bobbba said,
This headline really doesn't match the article.

I think it should be more like: "Potential entrpise customers might choose Windows 8 tablets"

It's the way it is because they're not only talking about enterprise but consumers as well. They just pointed out the fact that they have the upper hand with the enterprise clients.

dogmai79 said,

It's the way it is because they're not only talking about enterprise but consumers as well. They just pointed out the fact that they have the upper hand with the enterprise clients.

Yeah. And sales are sales... What difference does it make?

subcld said,
im with those who's waiting for windows 8 tablet

The same goes for me. This Summer I was thinking of buing a iPad 2, but when I saw Win8 I decied to wait for a proper tablet OS. iOS is a bit too limited for my use.

subcld said,
im with those who's waiting for windows 8 tablet

Me too. I definitely want a Windows Tablet. I am a little less convinced about the OS on desktops, but tablets it should be great. And I'll definitely give it a fair chance on the desktop as well. I'm not writing it off yet or anything...

M_Lyons10 said,

Me too. I definitely want a Windows Tablet. I am a little less convinced about the OS on desktops, but tablets it should be great. And I'll definitely give it a fair chance on the desktop as well. I'm not writing it off yet or anything...

Its just because they have less to prove about how its going to work on desktops.. that is something that will be fixed last.. for now they are just trying to convince people to wait and not get an ipad/android tablet.. they dont need to do anything amazing for the desktop for them to keep their market share

subcld said,
im with those who's waiting for windows 8 tablet

The burning question is this: Do we buy a current generation Windows 7 tablet today and start enjoying Windows 8 early, or do we wait for (presumably) even better hardware implementations at launch?

Skwerl said,

The burning question is this: Do we buy a current generation Windows 7 tablet today and start enjoying Windows 8 early, or do we wait for (presumably) even better hardware implementations at launch?

As there are no really good Windows7 tablets - all of them have major flaws:
e.g. Q550: too slow processor; EP121: way too short battery life,…

Lachlan said,

Its just because they have less to prove about how its going to work on desktops.. that is something that will be fixed last.. for now they are just trying to convince people to wait and not get an ipad/android tablet.. they dont need to do anything amazing for the desktop for them to keep their market share

Yes, but the changes they are making DO affect their desktop UX... I'm hoping it won't be a problem is all. Their last few posts on the Windows 8 blog have made me worry less, but I still have reservations. I think that's perfectly reasonable given the number of changes that are (Up until now) tablet specific changes. It could be great, and it could be a mess. I'm not saying which at this point, just that I'm reserving judgement on the matter.

Skwerl said,

The burning question is this: Do we buy a current generation Windows 7 tablet today and start enjoying Windows 8 early, or do we wait for (presumably) even better hardware implementations at launch?
I think if you don't "need" a tablet now, wait until OEM's start releasing new hardware whith Windows 8 on it.

I know the wait is hard, but in about a year we should be able to get much better hardware and plenty of choices.