WP7 brings Local Scout to Bing interface

At todays press conference Microsoft unveiled a new feature within the search hub. Local Scout enables the user to find amenities near their current location, such as restaurants and bars, movies, neighborhood events, and interesting local landmarks. Using the users' location to add an extra level of intelligence to the search ties in with the core principals of Windows Phone 7, enabling the user to quickly find the information they're after, and then get on with their life.

Search results tie in through the same deep-linking capabilities seen elsewhere in Mango, with applications and the marketplace. For example, when searching for movies, not only do you see local cinema listings, you can see reviews, and deep links to applications such as IMDB, which, if installed, would take the user directly to that movie's page within the IMDB listings.

As you can see in the screenshot above, a map of the local area is displayed at the top of the screen, with icons indicating the location of the search results seen below. This ties in with the recently uncovered Turn by Turn navigation feature coming with Mango, allowing the user to easily navigate to the location of the result.

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I really hope this means they are pushing it further than just the US as currently my Browser & Search Language needs to be set to English (United States) instead of English (Canada), for the most part this works okay, but sometimes it pulls US results before the Canadian ones and other times it can't find address properly even though it can on the Bing desktop site.

Bertch said,
I really hope this means they are pushing it further than just the US as currently my Browser & Search Language needs to be set to English (United States) instead of English (Canada), for the most part this works okay, but sometimes it pulls US results before the Canadian ones and other times it can't find address properly even though it can on the Bing desktop site.

+1. We folks from across the pond are in even less luck... We can't do voice searches from Bing, Local results are crap, and there's SO much that's enabled for the guys in the US that we don't have... I'm just hoping that all these features are available outside of the US as well when Mango is available...

this sounds like such a cool feature! the only problem i have is that in the demos, it gives a black screen for about 5 seconds before returning results. leaving you wondering if you phone may have frozen

As a frequent business traveler to different countries, I love this feature. I don't need to rely too much on the locals or maps to find out attractions close to where I stay for those 1-2 nights. The mere fact that it is baked into the OS only means that APIs and SDKs will become available for enhancing /extending this feature of the OS. Kudos Microsoft for showing a whole new way of mobile computing without the need for "an app for that"...