WP7 hits 20,000 applications, Microsoft plays dirty to get there

Over the weekend, news landed of the Windows Phone 7 platform reaching over 20,000 applications. It seems like exciting news for the platform, and proves it has had massive growth over the recent months - especially considering that Microsoft announced at the Mango event that they currently have 18,000 applications. 

We reported a few months back that it appears Microsoft is playing dirty with Windows Phone 7 and letting applications that compromise on their design guidelines through the approval process to bulk up numbers, and it appears the company is now doing it even more aggressively. Over the last two weeks, Windows Phone App List reports that Microsoft approved around 2,000 applications for Windows Phone 7. A big number, which looks great, but if you look through the applications that have been recently released to the market, you'll see something like this:

This is only a small sample of the applications, too. At time of writing, there were 8 pages of these applications all of which are essentially the same. Whilst it is understandable that Microsoft may be doing this as it is clearly one of the smaller marketplaces among the competitors right now, the fact that the company is crowding the marketplace with these kinds of applications is disappointing, considering how hard some developers are finding it to get their applications approved.

Hopefully the trend we're seeing here will decline as the platform becomes more popular over time, or it may risk becoming bloated in a similar fashion to Android. It's great news that the platform has reached such a milestone so quickly, but Microsoft needs to clamp down on this as soon as possible.

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wow neowin and some members really publish **** these day. I love my wp7 do you see me bitching about apple or andriod, NO because i really couldnt care less about them. So why are all the apple and andriod users worried or care about what ms does??? be happy with what you use and like and respect what other ppl use and like.

The only apps that get blocked are apps that threaten the OS owner. Like books, torrents and music apps in apples iTunes, any good alternative to BBM on app world, ...

The only apps that get blocked are apps that threaten the OS owner. Like books, torrents and music apps in apples iTunes, any good alternative to BBM on app world, ...

UndergroundWire said,
Did anyone expect anything less.

I'll take some of what you're smoking.
What's there to expect? Microsoft approves apps on a daily basis regardless of their quality. Simple and done.
I think you're talking about an Android-level expectation. Don't confuse the two.

PlogCF said,

I'll take some of what you're smoking.
What's there to expect? Microsoft approves apps on a daily basis regardless of their quality. Simple and done.
I think you're talking about an Android-level expectation. Don't confuse the two.

I wasn't talking about that actually. Every company plays dirty. It's called business. The simple matter of the fact is iOS has the most apps however apps don't mean S**T. Android is outselling the iPhone and yet people claim that there are more "quality" apps on the iPhone. So what does that tell you?

Is it the number of different hardware devices available to the consumer where the iPhone losses this battle immediately and Android remains supreme with the WP7 a possible threat? Or is it how different manufacturers on the Android platform have there own flavor of Android (HTC with Sense, Samsung with TouchWiz, Motorola with Blur)? I would choose option b based on my observations with how people browse in cell phone stores (VZW mostly). Poor WP7 doesn't stand a chance.

"Microsoft Plays Dirty To Get There"
Poppeycock! Where do you guys come up with this rubbish?
I am a developer and have found nothing in the simplistic operation of these apps that blocks them from submission and certification. "Microsoft should stop this" is NOT an argument, since they have no rule to prohibit it. As a matter of fact, without getting totally subjective, what rule would you geniuses suggest they use? The "I don't like your app rule" didn't work for Apple with Google Voice.

I urge everyone reading this "article" to block neowin from their use from now on.

As to the guideline below "Be friendly -- help keep Newwin's community great ", I will if you will, Owen. Articles like this tell the world that you're not willing to be.

you know its funny if ppl didn't see wp as a threat this post would be about 2 posts long. Why should someone that is pro apple or pro android really give a toss about what wp does????
I personally dont care what they have on the marketplace for wp as long as they have apps that i can use too. I am a wp user and have no problems with this. I also use itunes for my ipod touch.

that quality over quantity is crap... last time a kinda exfriend was like "i want an android" i told him my sister had a windows phone 7 and it was good (he calls me bill gates son for a reason lol) then he said she used winphone 6. i was like "well thats windows mobile, windows phone is different becasue its a new OS" and he said in the end, he still wanted an android because there weren't many apps in wp7, of course i told him there was like 12k. but still he said he wanted android for how many apps it has.

but anyway, all application stores have crap apps... so i dont see the deal with this. i still think microsoft should not let submit an app in like 2 weeks... or charge per app submit after 10 submits... i mean, how you will make a good 10 aplications within a month?... i just think is obvious if someone submit 10 apps within a week they wont be good. of course people then would compalin about MS being a hitler in marketplace... and they were like "whatttt 5 apps limit??" now its like "damn ms and their marketplace with crappy apps... quality over quantity bla bla" there will never be happy people. and no marketplace will be clean... not if you are not strict and like "ok... lets remove this because even the developer paid $99, its not a good app" But then again... people would complain.

Look, while I would love if Microsoft differentiated themselves by attacking the problem of app grouping and quality, the fact is if an individual application passes muster they have no reason not to let it into the Marketplace. So apps like these are in Google's and Apple's stores.. why are you accusing MS of being deceitful when they let them in?

Neowin used to be OK, I'm dropping this feed if I see one more of these BS pieces (whether the article or just sensational headline)

Lol what has happened to neowin? It use to be a daily site I would go to. lately I've been coming here less and less. Neowin needs to be quality over quantity. I want one good article and not 10 pointless ones such as this one

Microsoft knows most people do not understand quality over quantity. People just see a big number and decide that makes a better appstore. So in order to compete with Google and Apple, they use the same tactics Google and Apple use.

LMAO! have to agree with the article. All three (Microsoft, Apple and Google) have allowed "JUNK" applications on their platforms. It is really sad because everyday applications like Facebook, Twitter and a few others rarely work to their full potential. A lot of people would just rather go ahead and go to the web version of these services.

Order_66 said,
Microsoft is playing dirty? How shocking!!!!

Just like Apple, Google, and Nokia did and still do to get more apps on their stores. Fact is, Microsoft was perfectly within their approval guidelines when they accepted these apps. They still, however, are just a drop in the bucket of all of the high-quality apps to mention on the Marketplace. Now back under that bridge, please.

Worthless article. Looks like Owen is getting private lessons from Joe Wilcox.

First of all, it lays claims with no substance really. There is no evidence, Microsoft do this to pump up the number of applications available in their marketplace. If it were the case, wouldn't you expect that everyone's application would be approved with not much test? Ironically, the article continues to say that a lot of developers suffer long waiting times for approval.

What I see here is that simple applications get approved very fast with no check if they have any value to WP7 community or not, while more complex ones - and potentially more useful ones - are not approved timely.

"WP7 hits 20,000 applications, Microsoft plays dirty to get there"

Is this an opinion article or intended to be news? Because accusing MS of "playing dirty" when every other phone app store out there has it's share of SPAM apps would seem to suggest a certain anti-WP7 BIAS by the author. Either that, or just sheer ignorance of what is actually IN all the other phone app stores.

I don't approve of MS allowing crappy apps but I do hope that WP7 is a success. It's not easy for developers like myself to create iPhone apps easily using Windows, it is for WP7.

There are duplicate applications for every platform for exists. I don't see why Microsoft shouldn't approve them if they aren't rip-offs of each other and they pass the certification.

It would make more sense to complain about Smarter Agent, not Microsoft since this junk is on every mobile store: http://en.wikipedia.org/wiki/Smarter_Agent

I sold mine because if things like this, the WP7 app store is a joke, I wouldn't usually stick to one side but I can honestly say I'm a "apple fanboy", not a devoted one as i don't have a Mac or the shirt, but over Microsoft and Androids store I'd always goto Apple as everything just looks better and I believe in apples submission T&C they won't approve fart apps.

There are loads if apps in the marketplace that are copy's and could of been merged into one

badsey said,
I'd always goto Apple as everything just looks better and I believe in apples submission T&C they won't approve fart apps.

A quick search in iTunes shows somewhere over 750 apps matching the word 'fart'....

LaP said,

Did not work very well for Nintendo.

LOLWAT?

Nintendo has never NOT made a profit. I'd say it's working pretty damn well for them.

WOW! after reading this article, it appears that Neowin should really be called Neomac, there is so much anti-microsoft bias in this article. APPLE, GOOGLE, NOKIA, and PALM/HP all do this, whether or not it's the right thing to do, it's the industry standard.

slayr007 said,
WOW! after reading this article, it appears that Neowin should really be called Neomac, there is so much anti-microsoft bias in this article. APPLE, GOOGLE, NOKIA, and PALM/HP all do this, whether or not it's the right thing to do, it's the industry standard.

It's not so much a bias it's just that they have NO idea what they are talking about.

100% agree. This site has really gone downhill in the past few years. Shameless Microsoft bashing happens all the time...nothing is ever done about it but if you DARE say a bad thing about Apple...posts are either deleted without notice or you get warnings.
Pathetic.

ahhell said,
100% agree. This site has really gone downhill in the past few years. Shameless Microsoft bashing happens all the time...nothing is ever done about it but if you DARE say a bad thing about Apple...posts are either deleted without notice or you get warnings.
Pathetic.
I am onboard with you about "posts are either deleted without notice or you get warnings", but can't really relate to Microsoft. I think this site is tailor towards technology news and software news but I don't believe it was designed in mind FOR Microsoft fans ONLY. But yes, it has gone downhill in such aspects.

Krome said,
I am onboard with you about "posts are either deleted without notice or you get warnings", but can't really relate to Microsoft. I think this site is tailor towards technology news and software news but I don't believe it was designed in mind FOR Microsoft fans ONLY. But yes, it has gone downhill in such aspects.

neoWIN, win stands for windows. i found this site years ago for its excelent windows related news. But indeed lately its starting to look like the ones writing articles are Apple or Google fanboys.
Sure I dont mind reading Apple, Google or Sony articles and to keep the focus on a wider tech site. But I have to agree, more and more microsoft bashing is comming along here. As Apple and Google bashing is prohibited, so should Microsoft bashing be... this is offcourse a Microsoft focused Tech site.

Who's to say that these apps suck?
Microsoft isn't letting crappy developers have it easy ik this for a fact, I published my app a little over a month ago. I had to submit my app 3-5 times fixing nit-picky little things before getting accepted. I am a new dev for Pete's sake, SL was my first language.

Personally, I want an application like this, tailored directly to the specific areas I may be looking for a house. No giant app for areas I am not interested in, escpecially now that I believe caps are going to most likely get smaller(especially if AT&T/T-Mobile gets approved).

Neowin this is terrible "reporting" on your behalf.
These developers pay the money to Microsoft so they can put up whatever and however many apps they want to as long as they are within the guidelines.
Sure, there is a lot of real estate apps by the looks of your picture but why the big fuss? The developer obviously wants them available separately, who are you to say it should be otherwise.
Nothing to do with Microsoft bumping the numbers. Idiotic article.

pLUSpISTOL said,
Neowin this is terrible "reporting" on your behalf.
These developers pay the money to Microsoft so they can put up whatever and however many apps they want to as long as they are within the guidelines.
Sure, there is a lot of real estate apps by the looks of your picture but why the big fuss? The developer obviously wants them available separately, who are you to say it should be otherwise.
Nothing to do with Microsoft bumping the numbers. Idiotic article.

Microsoft is going outside of their own approval process, thats why its news.. They are making it hard for legitimate developers (as I linked in the article) to publish their apps, yet letting these kinds of things through. Read the article properly before commenting.

Owen W said,

Microsoft is going outside of their own approval process, thats why its news.. They are making it hard for legitimate developers (as I linked in the article) to publish their apps, yet letting these kinds of things through. Read the article properly before commenting.

Owen, I won't believe this until you post a screen shot of one of these apps.

Owen W said,

Microsoft is going outside of their own approval process, thats why its news.. They are making it hard for legitimate developers (as I linked in the article) to publish their apps, yet letting these kinds of things through. Read the article properly before commenting.

Where are they going outside of their own approval process? Cite examples.

That's a sad app sample indeed, but it doesn't really explain the statistics. This could be why, but it could also be that it's gaining popularity. ~100 similar and poor apps that an editor came across don't explain much. Especially if it's from the same developer, which it looks like here. It could be that the developer just recently launched an aggressive "attack" on the market and MS would remove them if notified about it.

I hope Microsoft aren't stooping to this though.

Owen - 20,000 was reached before those apps showed up today .. i been monitoring it closely.. do you have any other examples ? but then again microsoft needs to look at it . .

desitunez said,
Owen - 20,000 was reached before those apps showed up today .. i been monitoring it closely.. do you have any other examples ? but then again microsoft needs to look at it . .

These apps were added late last week, just during the period where the marketplace jumped.

Flawed said,
99% fart apps already on the Windows Mobile Marketplace? Wow!

No, more like 1% fart apps, just to give a liberal estimate. There are tons of great, high quality apps available on the Marketplace, as opposed to the ****ty ones available on Android. Have you seen some of them recently? Android's Market should be renamed to FleaMarket or something, LOL.

Owen you're being an idiot, this isn't playing dirty at all this is approving applications that developers have made and paid to have published. Apple do it, Google do it so why do you expect Microsoft to not do the same. On what merit should they ban these applications?

To accuse Microsoft of deceit and trickery to increase their marketplace numbers based on no facts at all is just pathetic.

SoyoS said,
Owen you're being an idiot, this isn't playing dirty at all this is approving applications that developers have made and paid to have published. Apple do it, Google do it so why do you expect Microsoft to not do the same. On what merit should they ban these applications?

To accuse Microsoft of deceit and trickery to increase their marketplace numbers based on no facts at all is just pathetic.


agreed only one app group is shown.

SoyoS said,
Owen you're being an idiot, this isn't playing dirty at all this is approving applications that developers have made and paid to have published. Apple do it, Google do it so why do you expect Microsoft to not do the same. On what merit should they ban these applications?

To accuse Microsoft of deceit and trickery to increase their marketplace numbers based on no facts at all is just pathetic.


This happens in multiple groups. Tons of them in fact. These apps could be combined into one easily, and if the approval guidelines were followed they would be declined based on this.

Owen W said,

This happens in multiple groups. Tons of them in fact. These apps could be combined into one easily, and if the approval guidelines were followed they would be declined based on this.

Both the iPhone and Android stores also have tons of these types of applications? Are they too playing dirty to inflate their numbers?

Owen W said,

This happens in multiple groups. Tons of them in fact. These apps could be combined into one easily, and if the approval guidelines were followed they would be declined based on this.

http://download.microsoft.com/...fication%20Requirements.pdf

There is nothing in the Certification Requirements that would lead these applications to be declined. Microsoft are obliged therefore to add these applications from developers that have paid to be part of the marketplace. It's not pretty, but it is entirely within their guidelines.

Owen W said,

This happens in multiple groups. Tons of them in fact. These apps could be combined into one easily, and if the approval guidelines were followed they would be declined based on this.

So you contend that there should be 1 app for all real estate listings across the entire world, and that it shouldn't be broken down into regional apps?

Hold on while I tell publishers of real estate magazines to hold the presses and to wait until they can compile every real estate listing on earth into a single guide.

I mean that's essentially what you're complaining about with this specific example.

Real estate listings are meant to be by region. This presents them in exactly that manner.

Microsoft is playing dirty? They've just approving applications of people who have paid $99 a year to get their apps on the marketplace. It's not like Microsoft are making it themselves to artificially pad their numbers.

I was at a talk with Brandon Watson last week, and even he said Microsoft aren't happy about it - but in their current guidelines there is nothing they can do about it.

Apple Apps is the same. I have iPhone for your info. Apple also play the the same games. They even have Angry Bird Paid and Angry Bird Free. Practically they are the same game. Not to mention ton of Wallpaper apps, ringtone apps etc.

satus said,
Apple also play the the same games. They even have Angry Bird Paid and Angry Bird Free.

Lol. Is this a joke? While I do agree with your point that this is something that can be seen on all platforms, your example of this occurring on the Apple App Store is ****.

Edited by Manish, May 30 2011, 10:44am :

Just give Microsoft some time. It took Apple 250 days to remove 943 spam apps developed by the same developer from their app store.

Why is this a problem? If I lived in Hackettstown NJ I'd be quite pleased that there was an app devoted to real estate in my town. I couldn't care less if everywhere else had one.

Android Market ain't better. Half of all apps are a ****ty apps that contains one wallpaper or so. Android Market is the biggest junkyard of apps ever seen.

Action Hank said,
Android Market ain't better. Half of all apps are a ****ty apps that contains one wallpaper or so. Android Market is the biggest junkyard of apps ever seen.
A app that contains a wallpaper? If its a live wallpaper, what you expect? It is live wallpaper. Not your normal wallpaper.... If its a static wallpaper, lols I never see before......

Action Hank said,
Android Market ain't better. Half of all apps are a ****ty apps that contains one wallpaper or so. Android Market is the biggest junkyard of apps ever seen.

+1

Action Hank said,
Android Market ain't better. Half of all apps are a ****ty apps that contains one wallpaper or so. Android Market is the biggest junkyard of apps ever seen.

The android market is certainly not better in this regard. However, nobody's reporting their app numbers every 2 days.

Seems like a cheap and desperate move for Microsoft. I mean, if you have to pander pointless spam apps to artificially inflate your Market numbers, what does that say about your credibility or growth potential? They best figure out what to do with WP7 or they're going to have another failure in their hands.

Educated Idiot said,
Seems like a cheap and desperate move for Microsoft. I mean, if you have to pander pointless spam apps to artificially inflate your Market numbers, what does that say about your credibility or growth potential? They best figure out what to do with WP7 or they're going to have another failure in their hands.

Because the other platforms don't have spam apps at all? Really?

Educated Idiot said,
Seems like a cheap and desperate move for Microsoft. I mean, if you have to pander pointless spam apps to artificially inflate your Market numbers, what does that say about your credibility or growth potential? They best figure out what to do with WP7 or they're going to have another failure in their hands.

Microsoft doesn't make these apps...? Their certification team are just doing their jobs, to certify apps that paid developers have made. And there's nothing in their guidelines to prevent this unfortunately.

Educated Idiot said,
Seems like a cheap and desperate move for Microsoft. I mean, if you have to pander pointless spam apps to artificially inflate your Market numbers, what does that say about your credibility or growth potential? They best figure out what to do with WP7 or they're going to have another failure in their hands.

Unless they add a clause in the app guidelines that says this kind of app is forbidden, they have to accept them. Or these apps' developper could say "it's not fair, I'm being censored."

GP007 said,

Because the other platforms don't have spam apps at all? Really?

So what? Some people rob banks, does it make all right to do it? A wrong behaviour is a wrong behaviour; just because other companies do it does not make it right.

GP007 said,

Because the other platforms don't have spam apps at all? Really?

+1 - this is just one more in a long list of "let's criticize everything about WP7" "articles" from Neowin.

Educated Idiot said,
Seems like a cheap and desperate move for Microsoft. I mean, if you have to pander pointless spam apps to artificially inflate your Market numbers, what does that say about your credibility or growth potential? They best figure out what to do with WP7 or they're going to have another failure in their hands.

because android doesn't have this problem and all their applications are useful as hell! /s

well if you knew, to submit an application to the marketplace you have to pay $99 anual... so they paid, they made their application with all the stuff microsoft asks... and the guys at microsoft cant be like "oh... this is a bad app we wont allow it"
its not like you download the toolkit, put some assets and "submit" button. of course there was a 5 app limit before, but they took that, so obviously good developers can submit more, but others wouldn't care about it and they submit some crappy apps others good apps... so they paid, there is no 5 apps limit and their applications have all the requirements to be submited. its bad developers fault who had $99 to submit bad apps not microsoft fault.

Sure the spam apps are a pain but I honestly expect the marketplace to grow even faster once Mango and all the new APIs land on phones. Having sockets alone should bring a chunk of new apps we don't have yet into the marketplace for sure.

I think they should just improve App searching. Lots of apps, even useless ones isn't the problem. Finding (or ranking) good ones, and useful ones should be the main priority and the system will sort itself out.

rom said,
I think they should just improve App searching. Lots of apps, even useless ones isn't the problem. Finding (or ranking) good ones, and useful ones should be the main priority and the system will sort itself out.

They've been making searching for apps on the phone better, the small changes with NoDo helped and Mango brings even more of them. Another big change is the fact they'll bring a Web based marketplace as well, now people can just send you a direct url to their apps or apps they know about that might be hidden away. The only other thing to do is filter by rating+ catagory and hope whatever you search for doesn't bring back 10,000 hits. But as the marketplace grows it'll just get harder to find stuff, you have to hope word of mouth does the rest.

alexalex said,
There is a big chance that the number of WP7 applications will surpass the number of WP7 phones sold.

LOL!!!! +1

alexalex said,
There is a big chance that the number of WP7 applications will surpass the number of WP7 phones sold.

Hahaha. Excellent

Mohitster said,
This is actually very sad!

Much rather have quality over quantity, it is a shame that big numbers are more important.

Minimoose said,

Much rather have quality over quantity, it is a shame that big numbers are more important.

I agree. An app like that should be allowing users to select their area and downloading information for real estate in that area. I hope Microsoft changes this going forward.

Mohitster said,
This is actually very sad!

They are just following the Law of mobile phones that Apple created.. The more apps the better the OS.. Apple has convinced people that since they have 500,000 apps that they are the best platform ever.. which is just bogus