WP7 Marketplace to open to 2,000 submissions on 11th

Today Microsoft announced that they will be opening their brand new Marketplace developer portal on October 11, 2010, for developers to submit their applications for approval. The new portal allows for a more streamlined application submission and certification; bringing together all the resources [a developer] needs to develop great apps and games for Windows Phone 7; and lets [a developer] manage apps [they] may have created for earlier versions of Windows Phone”.

However this initial opening of the Marketplace will be limited to “a couple thousand developers” only, to ensure that the new marketplace portal submissions system doesn’t get overloaded.

Microsoft say that “if your Windows Phone 7 app or game is ready and you'd like to be among the first to go through certification, please tell us by sending an email to myxapnow@Microsoft.com by Twelve Noon, PDT, October 6, 2010”.

Once an email has been received Microsoft will then evaluate the application on “a first come, first serve basis”. On October 11, the successful developers will then be notified on how to submit their xap to the new Marketplace portal.

If you are not already signed up to receive the Windows Phone Developer newsletter then you will not be able to apply to be in the first wave of submissions as Microsoft have several conditions for the first wave of successful applicants:

  • Your request for early access must come from the email address that received this newsletter; we will only accept requests from registered Marketplace developers
  • Your request must include the title of your app and a description of approximately 75 words
  • Requests that do not meet the October 6th deadline will not make the first wave of early access slots but will be evaluated for later waves in the order in which they were received
  • Optionally, please consider providing a screenshot or link to a video or blog description of your app to assist us in prioritizing the early access program

After the first wave of submissions are approved Microsoft will then expand the number of people who are able to submit their finished applications to the new Windows Phone Marketplace. This expansion will take place from October 12 and onwards.

Microsoft have also said that there have been over half a million downloads of the Windows Phone Developer tools which is part of the reason for the staggered rollout for submissions. Developers are required to use the RTM version of the developer tools to submit their applications to the Marketplace.

The company has also revealed that it will be holding several Windows Phone 7 "launch" events around the world on October 11 with one event in New York City being keynoted by CEO, Steve Ballmer.

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I must say, after the horror that was Win Mobile 6, i said i'd never get anothe Windows phone. But once my at&t contract is up, it's between Android and WinPhone. It looks very sharp.

starting to realize why the US will not be the first for WP7.. They want as many apps out as possible before the phone is released in the hardest smartphone battlegrounds

Lachlan said,
starting to realize why the US will not be the first for WP7.. They want as many apps out as possible before the phone is released in the hardest smartphone battlegrounds

kinda right.

Lachlan said,
starting to realize why the US will not be the first for WP7.. They want as many apps out as possible before the phone is released in the hardest smartphone battlegrounds

But mostly it's how the US handles the allowance of new cell phone hardware I think. HTC usually releases their phones in Europe first, like with the HD2 for example.

Sounds good, hopefully it's mostly quality over quantity. The other app stores are starting to get so messy with all the junk..

radwimp said,
Sounds good, hopefully it's mostly quality over quantity. The other app stores are starting to get so messy with all the junk..
That is just the way it is. That will always happen unless they are super strict.

Microsoft has mainly invited bigger developers, or developers that will be bringing essential apps to the WP7 platform (Twitter, Netflix, OpenTable, etc), the other developers will get access once it is open for all.

But as I said, it is inevitable that WP7 will have a bunch of junk apps just like all other phones, the question is whether or not Microsoft will make it easy for people to filter out the crappy apps (through ratings, downloads, reviews, etc).

Its looking likely to do very well. So whos market share are they going to be taking mostly from?

RIM
Nokia
Android
iphone
?

evo_spook said,
Its looking likely to do very well. So whos market share are they going to be taking mostly from?

RIM
Nokia
Android
iphone
?

I guess we will find out come the phones release, won't we?

evo_spook said,
Its looking likely to do very well. So whos market share are they going to be taking mostly from?

RIM
Nokia
Android
iphone
?

/me thinks iPhone and Android are the most susceptible, as RIM is mostly "business" oriented and Nokia has the most market share globally

Funny, I'm thinking the opposite. I'm betting on RIM due to MS' expertise and long history in providing corporation-oriented service support in their products (think MS Exchange, Outlook, etc - they understand the Windows corp ecosystem like no-one else), and Nokia because their users seem to belong to the segment MS is shooting for outside of the office.

evo_spook said,
Its looking likely to do very well. So whos market share are they going to be taking mostly from?

RIM
Nokia
Android
iphone
?


It will take Kin's market share. I hope so.

Northgrove said,
Funny, I'm thinking the opposite. I'm betting on RIM due to MS' expertise and long history in providing corporation-oriented service support in their products (think MS Exchange, Outlook, etc - they understand the Windows corp ecosystem like no-one else), and Nokia because their users seem to belong to the segment MS is shooting for outside of the office.

RIM has an advantage because their BIS server can control every single Blackberry phone connected to it. That's why corporations use it and love it so much.

Sure the push mail is great too, but Exchange does the exact same thing so its nothing different. However, being able to update / block access to everyones phone from 1 single point is what makes it useful in the corporate sector.

And I doubt this will impact Nokia sales all that much. Smartphones are great, but they aren't used everywhere..and in a lot of third world countries or when people just want a simple phone they go for Nokia.

Northgrove said,
Funny, I'm thinking the opposite. I'm betting on RIM due to MS' expertise and long history in providing corporation-oriented service support in their products
Perhaps but at least at the initial release the phone looks to be completly focused on the consumer market, not the business market. It may have office and exchange in there but the things they are focusing on are multimedia, social networking, maps, xbox etc etc so I can't see it being too widely adopted as a business phone straight up. Besides, all phones now days support at least the basics of exchange.

That said, it's such a different OS that I think it could potentially take away market share from any of the players...basically anyone that wants something different and likes the hub methodology over the whole "list of apps" method other phones employ.

I'd say to start with it will be most appealing to Nokia, Apple and Android non business customers and over time it may take a dip out of the business side as it proves itself further.

evo_spook said,
Its looking likely to do very well. So whos market share are they going to be taking mostly from?

RIM
Nokia
Android
iphone
?

it will be taking market share from Android & Nokia for sure.

Excellent!!!!

Hope someone will manage to port some of this stuff to the Zune HD or Microoft releases a firmware to enable these...That would be EPIC!!!

Goldenlotus said,
Excellent!!!!

Hope someone will manage to port some of this stuff to the Zune HD or Microoft releases a firmware to enable these...That would be EPIC!!!

I have a Zune HD, and I would love that!

But I highly doubt it will happen. WP7 is more advanced than the Zune HD, and the WP7 devices will be more powerful than the Zune HD.

Oh, and there is a rumor of a possible Zune HD2 anyways, which would likely be WP7 minus the phone Which would be AWESOME!

Mr aldo said,
I have a Zune HD, and I would love that!

But I highly doubt it will happen. WP7 is more advanced than the Zune HD, and the WP7 devices will be more powerful than the Zune HD.

Oh, and there is a rumor of a possible Zune HD2 anyways, which would likely be WP7 minus the phone Which would be AWESOME!

The Zune HD's CPU is more powerful than WP7 min requirement it is lacking GPS, Screen Resolution (Could do scaling for Zune with the extra CPU that the Zune has no problem) and Camera

winrez said,

The Zune HD's CPU is more powerful than WP7 min requirement it is lacking GPS, Screen Resolution (Could do scaling for Zune with the extra CPU that the Zune has no problem) and Camera

Dude the Zune HD does not deserve to run WP7. It's screen resolution sucks and trust me when I say the tiny keyboard sucks, it sucks period. Plus something must be messed up if it takes apps so long to open... Another Zune HD with the buttons required, correct screen resolution, and a Tegra 2 chip will be the one running WP7.

Makes sense to do this slow to also work out any problems/bugs with the new system for the marketplace before they open it up to everyone out there. Can't wait to see what we end up when phones go up for sale.

dotf said,
<something negative>
to beat all the naysayers to the punch
</something negative>

Heh. I see this all the time when someone mentions WP7. I for one look forward to it.

dotf said,
<something negative>
to beat all the naysayers to the punch
</something negative>

Oh oh I know this one!

Umm...Too Little Too Lateā„¢. No copy/paste or multitasking? They blew it! They're copying all the worst things about the iPhone!

Umm.....no webkit browser? No flash at launch??? It's not open! It's not customizable enough! I hate the words hanging off the screen!

Umm....uhh....I think I hit all the ignorant points. Did I miss any? They're in every WP7 thread sooner or later, so we'll see I guess.