WSJ: Apple preparing 10 million iPad Minis for Q4


An image purported to be of the iPad Mini leaked last week.

A new report from the Wall Street Journal claims that Apple is preparing more than 10 million iPad Minis for a fourth quarter launch later this year.

According to "some component suppliers" who spoke to the Wall Street Journal, they've received enough orders to make the aforementioned amount by the end of the year. Those same suppliers said that's double the amount of orders placed by Amazon for the fourth quarter for its Kindle Fire tablet.

The news follows a report last week, also from the Wall Street Journal, that Apple has already begun production of the new tablet. Additionally, images said to be of the device were also leaked early last week.

Apple's smaller iPad is expected to feature a 7.85-inch screen to compete against smaller tablets, such as Amazon's Kindle Fire HD and Google's Nexus 7. The announcement of the iPad Mini is expected to be made later this month, according to recent reports.

Source: The Wall Street Journal | Image via Ukrainian iPhone

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if APple releases such a device, the original iPad is going to ie. Peopel only bought the iPAd because Apple offered no device between 10" and 3.5". So you had no choice except small or large. But Medium seems to be the happy spot as even Samsugn is selling more smaller devices vs large ones. Look at the Note sales. The Galaxy Note 5.3" sold 5M in just a few months, the the 10'1" Galaxy Tab and Note didn't sell nearly as much.

American Airlines is going to order 17,000 of the 5.3 Note for flight attendants. The only way APple is goign to sell the 7" iPad, is to kill off the `0" one because the sales are going to drop significantly. Already you can see 10" iPad going up on eBay to get the smaller device.

But making 10M of them doesn't mean you will sell them. Oh and also, the iPod Touch will also see a drop in sales, which it has had for the past 3 years. Why choose a 4" device when you can have a 7" for just a small amount more or less. The 64GB iPod Touch is 399.99 retail. If Apple releases a 7" device for the same cost no matter the storage size, most people will go bigger.

I wonder how they are going to solve the iPhone apps running on a 7" screen. Oh wait, I know. Big black bar at the top. lol

Android tablet manufacturers would do worse on the larger sizes, because they have competition (from the iPad). They don't have competition at 7".

And I am sure some people bought larger tablets because they actually want them.

Kirkburn said,
Android tablet manufacturers would do worse on the larger sizes, because they have competition (from the iPad). They don't have competition at 7".

And I am sure some people bought larger tablets because they actually want them.

The Android sales numbers show, no one really wants anythign larger than 7". The reason Apple got away with it is simple. They got their first with a larger option and it was the best option and everyone jumped on it.

I too prefer an 10" iPad vs most 10" solutions that run Android, that was until the Galaxy Note 10'1 appeared.

But for Appel to sell all 10M of those 7" models, the sales numbers on the Ipod Touch and iPad 10 will have to drop and they will big time. Just watch.

If you are going to pay 499 for a limited POS iPad, you may as well get a thin laptop for the same cost that has NO LIMITS. These tablets are just boring. The problem is, with Apple, if you invest in apps and music/video...you are stuck with them or you will lose your stuff. Not true with Android. At least if you get tired of a device, you can move your stuff to another Android brand or device type with almost no issue.

With Apple you either have a to small device at 3.5" or a to big device at 9.7" With Android you get 2.5" - 10.1". Choice matters. The thing is, since no one really wanted 10" devices, they all jumped on the 4"+ phones, the galaxy Note 5.3" and they will as well with the new Note II. Especially since VZW is getting that one. VZW has over 1M signatures for the original note and they didn't jump on it. They will jump on this one. problem is like me, most bought the GS3 and they may not get the Note II. I will anyways. Apple had to fine out the hard way yet again they were wrong and have no idea what people want.

Mac was successful in the 80's until they basically started ignoring the corporate market, no surprise that Windows went crazy after that. Surface isn't ignoring the corporate market, they are catering to them, and the consumer.

I think it is the correct strategy, and I think MS is correct to enter this hardware market and take back the "out of box" experience that the OEM's have destroyed for the consumer. I think they should start a frenzy by under pricing it.

I am certain it will be $399.

iPod Touch 4th Generation - $199
iPod Touch 5th Generation - $299
iPad 2 16GB WiFi (2012 Refresh) - $399
iPad 3rd Generation - Starts at $499

iPad 2 will be phased out and replaced with the iPad Mini. That's my educated conclusion.

margrave said,
I'm curious about the price. Knowing Apple, it's not going to be a competitive price.

Their handheld devices are pretty competitively priced so no idea how you reach that conclusion.

WalterEgo404 said,
I am certain it will be $399.

Very doubtful. Why would anybody pay that much for a tiny tablet, especially when they can spend the extra $100 and get the normal version with much more real estate? At very most, I imagine it would be $349. But if they were smart, they would try to smoother the Kindle and Nexus and bring it down to $249-$299.

Astra.Xtreme said,

Very doubtful. Why would anybody pay that much for a tiny tablet, especially when they can spend the extra $100 and get the normal version with much more real estate? At very most, I imagine it would be $349. But if they were smart, they would try to smoother the Kindle and Nexus and bring it down to $249-$299.

It will not be priced $299 or lower. Apple just produced a brand new iPod Touch for $299. Who would buy that. Price the iPad Mini at $349 (Which more than likely is not a Retina display), spend the extra $50 for an iPad 2 then.

I don't know about you, but no one will buy an iPod Touch if the iPad Mini is priced at $249 - $299.

WalterEgo404 said,
I don't know about you, but no one will buy an iPod Touch if the iPad Mini is priced at $249 - $299.

I'd like to see you try stuffing a 7+-inch iPad in your skinny jeans' pocket.

.Neo said,

I'd like to see you try stuffing a 7+-inch iPad in your skinny jeans' pocket.

iPod Touch don't work outside of a WiFi area. So there is no reason to carry it with you. The WiFi iPad models don't work outside of a WiFi network. Unless you plan on carrying a phone to tether with, you'll just carry the iPad in a work bag.

P.S. I'm over 30. I don't wear skinny jeans. I prefer my man parts to breathe.

WalterEgo404 said,

It will not be priced $299 or lower. Apple just produced a brand new iPod Touch for $299. Who would buy that. Price the iPad Mini at $349 (Which more than likely is not a Retina display), spend the extra $50 for an iPad 2 then.

I don't know about you, but no one will buy an iPod Touch if the iPad Mini is priced at $249 - $299.

I do think $249-$299 would be a good price point for the 16GB model. The iTouch is $199 for the 16GB (4th gen), and it's in a market of it's own. If somebody wants an Apple tablet, it will be between the regular iPad and the Mini. The iTouch won't even be considered. Plus I wouldn't be surprised if Apple wanted to start phasing out the Touch since it's not a big seller anymore. Offer only high capacity models for a high price and the market will phase it out by itself. It kind of seems that's what they are doing with the 5th gen Touch anyway.

Astra.Xtreme said,

I do think $249-$299 would be a good price point for the 16GB model. The iTouch is $199 for the 16GB (4th gen), and it's in a market of it's own. If somebody wants an Apple tablet, it will be between the regular iPad and the Mini. The iTouch won't even be considered. Plus I wouldn't be surprised if Apple wanted to start phasing out the Touch since it's not a big seller anymore. Offer only high capacity models for a high price and the market will phase it out by itself. It kind of seems that's what they are doing with the 5th gen Touch anyway.

The iPod Touch is used in consideration for kids (especially around the holidays). An adult has no use for the iPod Touch because they have a phone or tablet or both.

The iPod Touch is a great portable gaming device.

WalterEgo404 said,

The iPod Touch is used in consideration for kids (especially around the holidays). An adult has no use for the iPod Touch because they have a phone or tablet or both.

The iPod Touch is a great portable gaming device.

Well yeah, that's entirely the point. People that buy the iTouch probably don't have a smart phone and want an MP3 player. Even if the Touch and iPad Mini were the same price, people that want something to run with or put in their pocket will still buy the Touch. So it's really not a big deal if they price it low.

szo said,
Surface vs. iPad

There is no MS V's Apple with this device because there is no 7 inch surface. Of course if you want to create and edit office documents on a tablet then you'll need the MS Surface.

A smaller iPad will dov

Or get a 10" iPad with many different office suites that are 100% MS Office compatible!!! <- Awesome idea!

derekaw said,

There is no MS V's Apple with this device because there is no 7 inch surface. Of course if you want to create and edit office documents on a tablet then you'll need the MS Surface.

A smaller iPad will dov

...and when it releases, watch Apple dominate that market. Amazon and Google won't stand a chance. Shame really, because I don't want Apple to enter this market, since they'll just dominate it and sue anyone with anything that could threaten their lead. Oh well, that is just my 2 cents so take with a grain of salt.