Xbox 360 gamers spend up to £63 a month on games in the UK

A Microsoft gaming survey that was performed recently in the United Kingdom has found that an Xbox 360 gamer can spend an average of £63 a month on new games.

According to Techwatch, the survey states that Microsoft questioned 251 people specifically aged between 25 and 34. A small percentage of hardcore gamers admitted to spending up to £100 a month or more on new games.

The survey also mentioned that around 83 per cent of Xbox 360 gamers will play on their consoles around three or four times a week, while 41 percent will play on them for up to three or four hours a day.

It will come as no surprise to see that first person shooter games such as Call of Duty are the most popular games played, closely followed by racers and RPG’s.

According to MCV Microsoft Advertising’s head of research for data and analytics, Julie Forey said “Compared against the average male, gamers represent an attractive proposition for marketers,”She went on to say that, “Earning a higher wage, being advocates of premium goods, and over half playing for more than three hours each day, provides firms with a profile from which they can base their message.”

While this is good news from a PR perspective for Microsoft’s Xbox service in the UK, you have to take into consideration that the age band that Microsoft has decided to target in this survey are one of the highest spending groups in the United Kingdom so the figures may be inflated.

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31 Comments

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Old news once again... this research was even posted last week by Tom Warren by your previous editor working on his WinRumors site, which kicks ass!

GrandTheftAuto said,
Old news once again... this research was even posted last week by Tom Warren by your previous editor working on his WinRumors site, which kicks ass!

Might be "old" by a week, but i personally dont have time to browse "X" amount of sites all day long, this one site keeps me updated

GrandTheftAuto said,
Old news once again... this research was even posted last week by Tom Warren by your previous editor working on his WinRumors site, which kicks ass!

Yeah - the source being MCV ;o) News is news, least it seems to be judging from the amount reading this

I don't know any one who spends anything near that amount of cash a year on games, maybe an average of £20 a month (1 game every 3 months or so).

Any one who has enough time to spend that amount and complete those games really needs to find a job!

xXTOKERXx said,
I don't know any one who spends anything near that amount of cash a year on games, maybe an average of £20 a month (1 game every 3 months or so).

Any one who has enough time to spend that amount and complete those games really needs to find a job!

I would assume they would have some sort of job to be able to afford spending the money. And we also have this thing called 'weekends' where games can be completed.

...and I thought my previous spending was bad, and that was across the PS3 and the PC (Steam) too. Thankfully, I'm starting to kick that habit. DJ Hero 2 was the last game I bought, and that was over a fortnight ago. I've definitely got no shortage of games, thanks to the Steam Christmas sales, so I'm sorted for a long time. For once, I'm actually trying to save up money, hopefully to buy a drum kit.

bugsbungee said,
If you believe the piracy statistics the equivalent is spent on ISP subscription + blank DL discs.

Well, people would buy internet if they weren't pirating anyway.. Unless your pirating on dial-up, the ISP bill isn't really a factor..

bugsbungee said,
If you believe the piracy statistics the equivalent is spent on ISP subscription + blank DL discs.

You can guarantee Verbatim's DVD+R DL stocks are making a fairly large percentage of there sales from XBox360 users. lol

once the XBox360 fades off there stocks i can damn near guarantee will take a noticeable hit.

Gaffney said,
I only buy around 5-8 games a year !

Hell, there's probably not even 5 games a year that are 'worth playing' (on a average year) if you ask me regardless of price.

p.s. about the only games i think ill be playing which are all coming out in near future is... Mortal Kombat (April 19th 2011) on XBox360. then on PC, assuming my PC can handle it, Crysis 2 (March 23rd 2011) and 'Duke Nukem Forever' (Mar 3rd 2011).

but the mutiplayer demo of Crysis 2 on my PC runs surprisingly well on my computer considering how good the game looks.

i run 1280x720 with default graphics settings and it looks solid and runs at a decent frame rate. (my specs... 2GB of RAM/AMD Athlon64 3600+ CPU (2.0ghz overclocked to 2.4ghz)/Radeon HD 5670 512MB (roughly equivalent to Geforce 9800GT on NVIDIA side of things) which is definitely more on the lower end side and it hands it noticeably better than i thought it would.

but even out of those three i expect Mortal Kombat to be the one that has longevity to it as it looks like it's going to be properly balanced this time since they brang in pro gamers to find all the flaws in the gameplay and fix it etc.

Edited by ThaCrip, Mar 7 2011, 1:19am :

correction as i made some typo's in my above post...

-Duke Nukem Forever (on PC etc) = May 3rd 2011
-Crysis 2 (on PC etc) = March 22nd 2011

ThaCrip said,

Hell, there's probably not even 5 games a year that are 'worth playing' (on a average year) if you ask me regardless of price.

p.s. about the only games i think ill be playing which are all coming out in near future is... Mortal Kombat (April 19th 2011) on XBox360. then on PC, assuming my PC can handle it, Crysis 2 (March 23rd 2011) and 'Duke Nukem Forever' (Mar 3rd 2011).

but the mutiplayer demo of Crysis 2 on my PC runs surprisingly well on my computer considering how good the game looks.

i run 1280x720 with default graphics settings and it looks solid and runs at a decent frame rate. (my specs... 2GB of RAM/AMD Athlon64 3600+ CPU (2.0ghz overclocked to 2.4ghz)/Radeon HD 5670 512MB (roughly equivalent to Geforce 9800GT on NVIDIA side of things) which is definitely more on the lower end side and it hands it noticeably better than i thought it would.

but even out of those three i expect Mortal Kombat to be the one that has longevity to it as it looks like it's going to be properly balanced this time since they brang in pro gamers to find all the flaws in the gameplay and fix it etc.

Something tells me you are a Mortal Kombat fan, can't quite put my finger on it.

DARKFiB3R said,
Something tells me you are a Mortal Kombat fan, can't quite put my finger on it.

Yep , but this is the most excited i been for a Mortal Kombat game since basically i was like 16-ish years old back in 1995 or so as it returned to the 2D plane and it's much faster than all the slow/bulky 3D MK games.

hopefully it's a chance to relive "the good ol' days"

geez £63 this sucks ><"" Mircosft should re-consider this, if they drop their price down they'll have even more potential users who will sign up, and i'm sure they'll make more than they are making with such a high price

Ryuujinjakka said,
geez £63 this sucks ><"" Mircosft should re-consider this, if they drop their price down they'll have even more potential users who will sign up, and i'm sure they'll make more than they are making with such a high price

Huh? Should re-consider what? This is what a small group of people are spending on games per month, not what Microsoft are pricing their products at. I suggest you read the article next time.

250 people in a 10 year age bracket? Hardly an insightful survey or grounds for the post title.
Personally i spend £20p/m on average, that could be add-ons, indie games, arcade etc... i rarely splash out on new titles, they're too expensive.

rsvr85 said,
250 people in a 10 year age bracket? Hardly an insightful survey or grounds for the post title.
Personally i spend £20p/m on average, that could be add-ons, indie games, arcade etc... i rarely splash out on new titles, they're too expensive.
Same. Normally less. £15 tops really

I have an XBox360. I don't spend £63 a month on games. If I could afford to do so, I still wouldn't.

DJGM said,
I have an XBox360. I don't spend £63 a month on games. If I could afford to do so, I still wouldn't.

+1
That's pretty much 2 games a month or thereabouts. If you're buying 2 games a month, you're clearly not getting your money's worth and are just wasting.

TCLN Ryster said,

+1
That's pretty much 2 games a month or thereabouts. If you're buying 2 games a month, you're clearly not getting your money's worth and are just wasting.

Exactly! , because for me personally, i am 31 years old, there really is only 1 game i will be playing a lot of on the XBox360 into the foreseeable future which is coming out April 19th 2011 which is 'Mortal Kombat' (i.e. Mortal Kombat 9, since it's the 9th MK game) and what makes it even better this time is that it's actually going to be balanced properly this time as they brought in pro gamers to ensure the game is balanced as Ed Boon (the head guy basically) said they where having the pro gamers find all the flaws so they could fix them before the game is released.

if MK9 lives up to all the hype i seen seeing it will be hands down the best MK game since the best game of the series which was UMK3 which came out in 1995 which i still think is easily the overall best MK game to date.

but where MK9 i think is going to excel is it's back to the 2D plane and it's FAST for once which all the 3D MK's where typically clunky/slow.

MK9 has already been banned in Austrailia already as the board there refused to give it a rating basically.

because my XBox360 has been, for the most part, collecting dust lately but once Mortal Kombat is released it's going to be seeing heavy use into the foreseeable future especially if the gameplay is anything like UMK3 (Ultimate Mortal Kombat 3, came out in 1995 in arcades) which is the best of the series so far.

a Demo of Mortal Kombat is coming to PS3 though on the 8th with it being release to ALL PS3 users on the 15th. the XBox360 demo is also coming but there is no official date on it yet. but i would guess sometime late this month.

most games are not worth $50-60 as there might be 1 a year (on average) that's worth it at that price. hell, they could give me a lot of games for free and i would still not bother even playing vast majority of them as the quality is just not there as your probably lucky to get 4-5 games a year that are 'worth playing' for the most part.

p.s. i find most of the higher rated games to be overrated like Halo/Call of Duty etc.

Edited by ThaCrip, Mar 7 2011, 12:00am :

Same here. There's only one game I look forward to each year which is the NHL series. I'll eventually pick up ME series and Fable 3. I can see spending that much every month.

Yes FPS's are the way of the future. I guess anti-war will go away, followed by a generation of gamers that believe they could be special ops but never leave the couch .

Ever since I got rid of my XBox I have been going through withdrawals

SpeedyTheSnail said,

[...]
Ever since I got rid of my XBox I have been going through withdrawals

Remember: While this method might give you the best kick, you don't wanna use it with girls you hardly know!

GS:lin

TechDudeGeorge said,
Thank God I don't have an Xbox, I can spend that money on much better things.

Such as?

If people are spending that much money and getting hours of enjoyment a day out of it (as it seems to be the case in this survey)... then I fail to see how that money could be spent on "much better" things (that also give you the same many hours of enjoyment a day).

Fid said,

Such as?

If people are spending that much money and getting hours of enjoyment a day out of it (as it seems to be the case in this survey)... then I fail to see how that money could be spent on "much better" things (that also give you the same many hours of enjoyment a day).

Agreed, £100 a month is way better than £100 a night (or weekend) with hangovers the next day, which a lot of people often end up doing.