Xbox 360 still number 1 as sales reach record levels

2011 has been a phenomenal year for Microsoft’s Xbox 360, and the latest figures from independent market research analysts, The NPD Group, indicate that the console’s incredible market performance shows no sign of slowing.

NPD reports that Microsoft made a stunning 393,000 Xbox 360 sales in October, making it the console’s most successful October ever, with an increase of 21% year-on-year. Outselling its PlayStation 3 and Nintendo Wii rivals last month, it holds on to the number 1 spot for consoles in the US, a position that it’s now held for 16 of the last 17 months. The 360 now holds a 44% share of the current-generation console market, having retained at least 40% market share for the last eight months.

Xbox 360 games also represented six of the top 10 console games on sale in October, including titles such as Batman: Arkham City and the Xbox-exclusive Forza Motorsport 4.

The staggering sales performance of the console has been boosted in no small part by Kinect, which was released exactly a year ago, and broke world records to become the fastest selling consumer electronics device of all time. The consumer appeal of full-body interaction with games, and being able to control the console through the wave of a hand or through voice interaction, has fuelled demand for the 360, which is expected to remain the best-seller across the US this holiday season.

Jeff Meisner, Editor of The Official Microsoft Blog, made a point of highlighting that Microsoft will have over 75 Kinect-supporting titles on sale this holiday – four times more than this time last year – including Dance Central 2, and a new version of the popular Kinect Sports title.

The appeal of the Xbox 360 will surely only increase as Microsoft works to broaden the console offering beyond just gaming, turning it into more of an entertainment hub. This week, a preview version of the console’s new Metro-inspired user interface was released to testers. When the update is released to the public later this month, it will bring new features such as Bing content search, access to YouTube videos, improved Kinect gesture integration, wider voice control and a new live TV service, featuring content from providers such as the BBC, HBO GO and Comcast.

Also this week, Microsoft unveiled an update to Xbox.com, giving it a Metro-style overhaul, and introducing features such as integration of Zune video content, which may be the next step towards the rumoured phasing-out of the Zune brand, in favour of an all-encompassing ‘Xbox Entertainment’ brand that would also be integrated on Windows 8 PCs and Windows Phones.

Given its amazing performance this year, and the exciting improvements that are on the way, it looks like the only way is up for Xbox.

Images via Microsoft News Center

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19 Comments

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simrat said,
but those people on neowin said xbox is not selling well

You must take into account the statistics are _USA ONLY_.

Outside USA PS3 is actually selling really well and balances out the statistics considerably.

daPhoenix said,

You must take into account the statistics are _USA ONLY_.

Outside USA PS3 is actually selling really well and balances out the statistics considerably.

Keep dreaming PS4 fanboy or should I say transsexual, because why on earth would you use a woman for your avatar?

I'm interested in software sales numbers for this month. From uncharted, skyrim, mw3, still bf3, zelda, and a sheetload of other games, this is going to be a MASSIVE month. I'm glad I don't have the money to buy everything, I would have spent $500 just on games so far not including the rest of the year.

When the update is released to the public later this month...

Who says the new dash is being released to the public later this month? Must've missed that release date announcement.

TCLN Ryster said,

Who says the new dash is being released to the public later this month? Must've missed that release date announcement.

The new Dashboard will be released to the public this month. That is all i can say due to the NDA.

TCLN Ryster said,

Who says the new dash is being released to the public later this month? Must've missed that release date announcement.

It will be released later this month. You don't need an "insider" who signed an NDA to give a tiny bit of clue to know this. Almost all Xbox 360 updates that have been released in the past are released in Spring or Fall.

Some time last year, the Xbox and PS3 had sold 30 something million units ... and the Wii had sold 80 something million units.

And now all of a sudden, the Xbox has a 44% market share? That's simply impossible. I hate these figures. Thrown around by analysts etc with no real basis to go by. They're all different, every time.

Spirit Dave said,

And now all of a sudden, the Xbox has a 44% market share? That's simply impossible. I hate these figures. Thrown around by analysts etc with no real basis to go by. They're all different, every time.

Than Just wait for Microsoft to release their numbers in a couple of months....
This is the best numbers your going to get till then.

tytytucke said,

Than Just wait for Microsoft to release their numbers in a couple of months....
This is the best numbers your going to get till then.

Even so, I can't imagine for one second they're at 80 million ... I would be pretty shocked if they were over 45 million. Shocked if they were near 45 million. So 44% of the market is a very very stupid assessment.

Spirit Dave said,

Even so, I can't imagine for one second they're at 80 million ... I would be pretty shocked if they were over 45 million. Shocked if they were near 45 million. So 44% of the market is a very very stupid assessment.

They're almost at 60 million.

Spirit Dave said,

Even so, I can't imagine for one second they're at 80 million ... I would be pretty shocked if they were over 45 million. Shocked if they were near 45 million. So 44% of the market is a very very stupid assessment.

NPD is american figures only, not worldwide.

Morden said,

They're almost at 60 million.

I'll believe it when I see the shipment documents. You don't sell another 20 + million in 12 months at this part of the life cycle. That's a stupid figure.

Audioboxer said,

NPD is american figures only, not worldwide.

Gotcha ... but ... Morden says 60 million Xboxes ... which is still a ludicrous figure from last year so I do wonder. Anyways ... regardless , I bought four of those units ... a massive number of the sold units will be second, third etc machines. Which is a bit sad really.

Spirit Dave said,
Some time last year, the Xbox and PS3 had sold 30 something million units ... and the Wii had sold 80 something million units.

And now all of a sudden, the Xbox has a 44% market share? That's simply impossible. I hate these figures. Thrown around by analysts etc with no real basis to go by. They're all different, every time.

sony likes to use SHIPPED as their method of sales.

Spirit Dave said,

Gotcha ... but ... Morden says 60 million Xboxes ... which is still a ludicrous figure from last year so I do wonder. Anyways ... regardless , I bought four of those units ... a massive number of the sold units will be second, third etc machines. Which is a bit sad really.


You gotta look at the market in terms of who is buying the product. It's silly for you to say that selling more than 20 million in less than 12 month is nonsense when xbox sales are still going up and we haven't even hit the holidays yet. The main buyers of this product are kids. They do not care if the next xbox comes out in a a month or two. They just want their xbox and kinect setup. BTW Modern showed where he got his numbers but I still haven't seen where you got your numbers from. Just saying, you could argue less and show more data yourself.