Xbox 360 US sales in July 2013 cut nearly in half compared to 2012

While Microsoft is preparing for the launch of the Xbox One in about three months, at least in some parts of the world, the company is still selling its nearly eight year old Xbox 360 console. This week, the company announced that it sold 107,000 Xbox 360 units in the US in July 2013, but that number is well off what sold just a year ago.

Microsoft's announcement was highly boastful, claiming that the numbers were the highest of any other console for the 31st straight month in the US. However, the reality is that the 107,000 consoles sold by Microsoft in July were nearly half as many sold in the US in July 2012, when the company said it sold 203,000 units.

There's another caveat to Microsoft's claim as well. While the Xbox 360 may have been the best selling home console in the US in July, numbers from the NPD Group, as reported by Gamesindustry International, show that the Nintendo 3DS portable console sold more units than the Xbox 360 for the third straight month in the US. While specific unit numbers were not mentioned for the 3DS, the NPD Group said it sold 14 percent more consoles than in July 2012.

Unfortunately, the 3DS was the bright spot in the video game retail sales numbers in July. The NPD Group said that overall video game sales (combining hardware, software and accessories) went down 19 percent to $443 million for the month.The best selling game in the US in July was NCAA Football 14 for the Xbox 360 and PS3, followed by Minecraft for the Xbox 360 and The Last of Us for the PS3.

Source: Microsoft | Image via Microsoft

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31 Comments

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Obviously any one with any sense would not by a console if by just adding 100 more, in a few months, you can get an upgrade that will be many times more powerful than the current one. It is, in fact, a testament to its strength that the 360 is still having so much sales this close to an upgrade.

I think we're forgetting that a console, that launched 7 and a half years ago, is still selling in the 6 digit figures - surely that in itself is a tremendous achievement? Sure it is roughly half of last year, but it's widely advertised the next generation is nearby and so this means that obviously sales are going to drop.

A 7 and a half year console with the looming threat of next-gen on its ankles still selling over 100k in one month in the US is a seriously cool thing, I have no idea why the press are keen to put a negative spin on it.

Neowin get back to US when the Xbox360 sells more consoles, than the Wii, and PS3 world wide. Right now it's sitting in 3rd place in overall sales.

Enron said,

That's all that matters.

When it comes to console sales, global sales is what really matters, just not these US only numbers.

Snake89 said,

When it comes to console sales, global sales is what really matters, just not these US only numbers.

Actually sales figures don't matter to me either way. I just want to play my games, hopefully on Xbox One because it has Kinect.

Enron said,

Actually sales figures don't matter to me either way. I just want to play my games, hopefully on Xbox One because it has Kinect.


Why not just go outside with some friends and play games? So much better then using kinect.

I don't compare numbers for portables to consoles because a person buying a portable doesn't preclude them from buying a console since the experiences are so different. Yes in the end each company is after the limited dollars the consumer has to spend but that can be said of any entertainment product. As it stands the 360, at least in the US, is still the best selling system out there.

yeah, people waiting for the new system won't waste hard earned money right now... also, if you want a 360, wait for the massive price reductions coming down the pike.

I dont follow. I am guess MS said they were going to sell 25 million more? At the going rate of 100k per month it would take another 20 years for that to happen (and thats with maintaining 100k per month).

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

jerzdawg said,
I dont follow. I am guess MS said they were going to sell 25 million more? At the going rate of 100k per month it would take another 20 years for that to happen (and thats with maintaining 100k per month).

I guess you missed the "....in the US" part of the article. The goal of selling another 25 million is for the entire globe.

They said they have some kind of plan for the 360 after the Xbox One comes out. I'm assuming deep price cuts and continuing to sell them for the next few years. Must like what Sony did with the PS2.

John Callaham said,
Two words: Price cuts

I do expect some aggressive price cuts but even then I kind of cannot see it. I would imagine 'emerging' markets will help a lot (coupled with the price cuts).

Alladaskill17 said,
Yes, that's why this article is pointless.

Indeed lol. I read the headline on the front page, and my immediate mental response was... "shocker! it's not like it's being superseded in a couple of month's time or anything" lol

Also, why is John even comparing the 3DS to the 360? The two aren't even in the same race. Must be short of negative Microsoft headlines to throw out there today, eh John?