Xbox 360's new CW app lets users watch shows day after airing

Microsoft's latest video streaming app is now available for download, and it's a little different than the norm. The CW app for U.S. users lets Xbox 360 owners watch new episodes of the TV network's current shows such as Arrow, The Vampire Diaries and Supernatural the day after they are aired for broadcast.

The CW app, as revealed on the Major Nelson website, is the first such app for Microsoft's game console that will let users stream new episodes of current TV shows without the need for the user to prove he or she has a current cable TV subscription. However, you will still need to pay for Microsoft's Xbox Live Gold membership to access the app.

Microsoft is also adding Xbox SmartGlass support for the CW app for this week's episode of The Vampire Diaries, which serves as a backdoor pilot for a possible new series called The Originals. When that episode appears on the CW app this Friday, the Xbox SmartGlass app will offer a "second screen" experience with additional information about the series, including "a map that follows the characters through town, revealing events throughout the town’s history."

If that's not enough for you, the CW app is using its Facebook page to give away custom Xbox 360 consoles with artwork from The Vampire Diaries and Supernatural this week, although again, it's just for U.S residents.

Source: Major Nelson | Images via The CW

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Nice. About time a network will go beyond the cable/satellite tie-in. It'd still be more cool if there was one integrated Xbox TV hub, where you can see a variety of shows from all networks (akin to Hulu) and not have to go to each networks individual app. Maybe with the next Xbox...

Too bad they don't have Nikita!

That is so Meta.

Install the CW App on a Microsoft machine to watch shows filled desperately filled Microsoft product placements.

I can only echo the above but I think its probably more down to the UK's offerings.

The CW is an American network so they are probably bound to the same issues that mean BBC Iplayer isn't available to them.

Snake89 said,
At least you guys get xbox live apps, try living in Canada. We don't get crap, our netflix sucks etc.

check out unblock-us.com. I'm just outside of Toronto and have been accessing US content on Netflix for the past 4 months

With all this US only content coming to Xbox, I might just have to ditch my subscription and set up a US gold account.

Always this "Its for US residents"...
Can that frigging country please start realizing there's a whole world out there of 6billion people that are not US residents?
As long as you won't, i'll stick to my torrents to get my shows without having to wait YEARS (breaking bad is in its second season here, game of thrones in the first etc..)
I can't not go on the internet that long without catching so many spoilers that it will ruin the tv-show when it finally airs.

No I cannot watch shows online legally either.
Even though we have HBO here in Holland. Only show I can legally watch online is South Park and I do watch that on the designated website.

Shadowzz said,
Always this "Its for US residents"...
Can that frigging country please start realizing there's a whole world out there of 6billion people that are not US residents?
As long as you won't, i'll stick to my torrents to get my shows without having to wait YEARS (breaking bad is in its second season here, game of thrones in the first etc..)
I can't not go on the internet that long without catching so many spoilers that it will ruin the tv-show when it finally airs.

Licensing issues are a huge part of why all the good stuff in US-only.

Cyborg_X said,
Need a Windows 8 app too. Too many lame clips only apps.

There is a Windows 8 CW app. Last I checked it didn't work right though, so unless they updated it...