Xbox Kinect sales lower than expected in Japan

Japan has always been a tough nut to crack in terms of Microsoft's Xbox console business. Sales of both the original Xbox and the next generation Xbox 360 have always been on the low end of console sales in that game hungry country, yet Microsoft continues to try to get mainstream gamers to buy the console and its games. Now it looks like those poor sales have extended to Microsoft's Kinect motion controller camera for the Xbox 360.

The Wall Street Journal (subscription required) reports that Takashi Sensui, the head of Microsoft's Xbox 360 business in Japan, admitted, "To be honest, Kinect's sales haven't met our initial expectations in Japan, but we have received good reviews from people who have used it." Microsoft has said it has sold 10 million of its Kinect controllers worldwide so far, but the company hasn't provided any details on sales per territory.

Sensui hopes that a series of upcoming Kinect-based Xbox 360 console games, including dance and sports themed games, will expand the market beyond its current and very small audience of "core gamers." He said, "We need to reach out to a wider range of people."

Sensui also repeated what Microsoft said earlier this week about Xbox Live support in Microsoft's Windows 8 operating system. He said, "People will be able to choose the best device depending on the games they are playing and their surroundings, be it at home or outside." He added, "This won't diminish the importance of the Xbox 360 as a dedicated game console."

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33 Comments

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While I enjoy the games on my Focus, I don't do console games. With the exception of my phone, it's PC-only gaming for me. And the silly games the Kinect is for? Well.....

BUT, I'm interested in the Kinect as an alternate control/input device. I want to see the higher-resolution Kinect, with much faster motion response. I want to hook that puppy up to my PC and control my world with it, not play games with it.

it sucks for Microsoft because they are trying almost everything they can but on the other hand Japan is just making itself more irrelevant every year. It's why so many Japanese companies IMO are trying to get some connection to a Western Studio, even they can't depend solely on the Japanese audience.

macrosslover said,
it sucks for Microsoft because they are trying almost everything they can but on the other hand Japan is just making itself more irrelevant every year. It's why so many Japanese companies IMO are trying to get some connection to a Western Studio, even they can't depend solely on the Japanese audience.

It seems to me to be the opposite. Japan is becoming more and more reclusive. There's a ton of games people actually want in the West that Japanese companies don't care to bring over. Also, they seem to have this stupid habbit of releasing games on the wrong system (like creating sequels to a hot selling PS3 title for the PSP and then whine about piracy).

Got to hand it to Microsoft, they keep trying to sell it in Japan. If it were me, i'd call them ungrateful and not sell it there haha.

This isn't nationalism. It is a device that has nothing to interest them in. They don't want the horrible games that are related with Kinect. And already having a smaller base to sell it to there doesn't help it much either.
If they actually marketed towards them, released some games that would spark their interest, then it would sell better. But dancing, singing, and arm flailing just isn't proving popular amongst a huge crowd.

shakey said,
This isn't nationalism. It is a device that has nothing to interest them in. They don't want the horrible games that are related with Kinect. And already having a smaller base to sell it to there doesn't help it much either.
If they actually marketed towards them, released some games that would spark their interest, then it would sell better. But dancing, singing, and arm flailing just isn't proving popular amongst a huge crowd.

Dancing & Singing is huge over there. Not sure what you're talking about. The reason kinect isn't doing well is because there isn't much xbox presence period.

shakey said,
This isn't nationalism. It is a device that has nothing to interest them in. They don't want the horrible games that are related with Kinect. And already having a smaller base to sell it to there doesn't help it much either.
If they actually marketed towards them, released some games that would spark their interest, then it would sell better. But dancing, singing, and arm flailing just isn't proving popular amongst a huge crowd.
I wholeheartedly agree. Microsofts failure to penetrate Japan has little to do with nationalistic tendency. If the product is good enough, people will buy it. If not, then they wont. Its that simple.

shakey said,
This isn't nationalism. It is a device that has nothing to interest them in. They don't want the horrible games that are related with Kinect. And already having a smaller base to sell it to there doesn't help it much either.
If they actually marketed towards them, released some games that would spark their interest, then it would sell better. But dancing, singing, and arm flailing just isn't proving popular amongst a huge crowd.

Lol. Dancing and singing not popular in Japan... * rolls eyes*

I don't think Microsoft realizes that a lot of Japanese do not actually have the space to effectively use the Kinect. You need A LOT of space for it and they just don't have it.

Xilo said,
I don't think Microsoft realizes that a lot of Japanese do not actually have the space to effectively use the Kinect. You need A LOT of space for it and they just don't have it.

That was my thought as well. That combined with the fact the 360 is not selling well over there either.

Xilo said,
I don't think Microsoft realizes that a lot of Japanese do not actually have the space to effectively use the Kinect. You need A LOT of space for it and they just don't have it.

That was my thought as well. That combined with the fact the 360 is not selling well over there either.

OMG a product is not selling well in a single country that has strong competition..

in other news the new Ford Trucks do not sell well in china

AFineFrenzy said,
Wow, a peripheral for a poorly selling product isn't selling? WHO'D HAVE THOUGHT?

Poorly selling in Japan. They are very nationalistic about their products. They will always prefer Nintendo & Sony.

KingCrimson said,

Poorly selling in Japan. They are very nationalistic about their products. They will always prefer Nintendo & Sony.

Plus, the industries over there are in a lot of trouble because of the earthquake. An added reason to support their own corporations.

KingCrimson said,

Poorly selling in Japan. They are very nationalistic about their products. They will always prefer Nintendo & Sony.

Plus, the industries over there are in a lot of trouble because of the earthquake. An added reason to support their own corporations.

KingCrimson said,

Poorly selling in Japan. They are very nationalistic about their products. They will always prefer Nintendo & Sony.

Plus, the industries over there are in a lot of trouble because of the earthquake. An added reason to support their own corporations.

M_Lyons10 said,
Is this really any surprise?? I mean, if it's not made in Japan, they have no desire to purchase it...

Huh? iPhones and iPads are selling like CRAZY in Japan!

M_Lyons10 said,
Is this really any surprise?? I mean, if it's not made in Japan, they have no desire to purchase it...

Also lower sales in USA.

Kinect, 77 games,some are dance games and excluding 1, the rest are not for the japanese market, other are workout games and some other regular games.

M_Lyons10 said,
Is this really any surprise?? I mean, if it's not made in Japan, they have no desire to purchase it...

It's more like, they don't tend to have the room for something like kinect. If/when MS makes a 2nd version they'll have to make sure it can work in a smaller space.

M_Lyons10 said,
Is this really any surprise?? I mean, if it's not made in Japan, they have no desire to purchase it...

Yea it is, from the way 360 sales have been in Japan going I'm surprised MS expected any Kinect sales at all

GP007 said,

It's more like, they don't tend to have the room for something like kinect. If/when MS makes a 2nd version they'll have to make sure it can work in a smaller space.

That's a very thoughtful point GP007, that may be true for a lot of people over there.

KingCrimson said,

Huh? iPhones and iPads are selling like CRAZY in Japan!

Actually they're vastly outsold by smart phones/tablets made by Japanese companies.