Xbox Live Marketplace rebranded as "Xbox Games Store" for Xbox 360

The term "Marketplace" that was used for many of Microsoft's online downloadable storefronts in the past is now officially dead. This week, the company confirmed that the last such download store with that branding, Xbox Live Marketplace for the Xbox 360 console, has been changed and will now be called simply the Xbox Games Store.

In a statement to Joystiq, a spokesperson for Microsoft said:

That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.

This is not the first time that Microsoft has done away with the Marketplace branding. In 2012, the company changed the name of its Windows Phone app storefront from Windows Phone Marketplace to just Windows Phone Store; the app store for Windows 8 has been called the Windows Store since it was first announced.

Last week, Microsoft shut down two more of its "Marketplaces" completely: the Zune Marketplace and Games For Windows Live Marketplace. It would appear that the company feels the term is one that confused people and that simply calling a downloadable store front a "store" eliminated that issue.

Source: Joystiq | Image via Microsoft

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21 Comments

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I actually like the name Marketplace. I would have preferred a hub called Xbox Marketplace and then within their you have the mini stores Games, Video and Music.

To be honest i don't think it is to make it more consumer friendly. More to just be inline with their other Xbox services.

That must be an old screen shot, there's also Windows 8 in the header. Phew.., though maybe they were going Steam.

It's just "Xbox Games Store", not "Xbox Games Store for Xbox 360", so everyone with those comments about long names: not true, just as long as Google Play Music, etc.

argodar said,
I was going to post the same. But the title of the article is damn misleading...

That's what happens when you don't use proper grammar, or you embrace "Internet English". Add a few quotation marks and a comma and it gives a completely different meaning.

e.g. Xbox Live Marketplace rebranded as "Xbox Games Store", for Xbox 360

However, it also goes to show who reads the articles, and who sees the headline and goes straight to comments.

Now there's a name only a mother could love. Classic Microsoft naming scheme.

Now to rename the Windows Store "Microsoft Windows Store for Windows 8, Windows 8.1, and Windows RT" lol

Dot Matrix said,
Now there's a name only a mother could love. Classic Microsoft naming scheme.

Now to rename the Windows Store "Microsoft Windows Store for Windows 8, Windows 8.1, and Windows RT" lol


What's wrong with Xbox Games Store?

Spicoli said,
And what's wrong with XBox Game Store??

Def: wordy (comparative wordier, superlative wordiest)
- Using an excessive number of words.
"The story was long and very wordy."

jandler said,
Xbox Store would be good too

Xbox store would work if they had it all in one place but they don't. The thing is that they changed it from "marketplace" to Game Store because they have the Music and Video Stores as well. They're 3 different "stores" under the Xbox brand. You go to different places to get them and not all in one store. From that point of view this name change fits fine.

Spicoli said,
And what's wrong with XBox Game Store??

Nothing.

But you can't keep renaming your services over and over like Microsoft does. It's not the first time MS rebrands something. You got to find a good name and stand by it so people can recognize it.

jandler said,
Xbox Store would be good too

Why not Microsoft Store or something like that ? A unique store deserving all Microsoft OSes ? I think that having different stores for XBox, WP, Windows RT etc is a terrible idea. It would be like having 3 differents app stores for iPod, iPhone and iPad. Or 3 different Steam stores for Linux, Mac and Windows.

LaP said,

Why not Microsoft Store or something like that ? A unique store deserving all Microsoft OSes ? I think that having different stores for XBox, WP, Windows RT etc is a terrible idea. It would be like having 3 differents app stores for iPod, iPhone and iPad. Or 3 different Steam stores for Linux, Mac and Windows.

Well, it's different because for now the code isn't the same. Unlike the iPod, iPhone and iPad which is all now running the same iOS code as far as I know. At some point though, Windows RT will be what runs Windows Phone completely, and once devs can code once and target all three platforms from MS then they can have one store.

But in the end we're talking about apps/games. Even Apple has it's Music and Videos in a different store. There's the iTunes Music/Video store and then the App Store. In that fashion this is what MS is doing with Xbox. The Music and Videos are in a different store from the games, and I expect apps as well.

LaP said,

Nothing.

But you can't keep renaming your services over and over like Microsoft does. It's not the first time MS rebrands something. You got to find a good name and stand by it so people can recognize it.

I think they did surveys and found people were confused by the name. It never made a lot of sense to me. XBox Game Store tells you exactly what it is.

Spicoli said,
And what's wrong with XBox Game Store??

Actually, it's "Xbox Games Store"... which brings me to my next point: wordy. Though, that's certainly not uncommon of Microsoft. I think the bigger problem is that they need to stop renaming and rebranding everything. (though, sometimes it's not their fault as with SkyDrive)