As just announced on GameInformer, we're launching a program in the US to reward Xbox Live members who increase their gamerscore, beginning Feb. 12. We're partnering with Old Spice to give away prizes valued at more than $500,000. Since this is a pilot program, we're starting with the US, but the team is already talking about what they can do in other regions. Be sure to log into the site on Feb. 12 to register (you have to sign up to be eligible, and to track your progress). Since we're just getting started, we'd love to hear your thoughts. What kinds of things would you expect from a program like this? What would you like to see?
From an email we just sent to the media:
Xbox 360 is teaming up with Old Spice to bring the first Rewards Challenge to Xbox Live. Gamers will be charged with increasing their gamerscore by 1,500 between February 12 and April 12, 2007. That's 60 days to bring your overall gamerscore up by 1,500 for the chance to earn a bounty of rewards. In order to participate, you need to have a valid Windows Live ID with your Xbox LIVE® gamercard linked, be a legal resident of the 50 United States and District of Columbia (expect future challenges to be global in scope) and at least thirteen years-old.
Reward Package Qualifications
- Level 1 (Gamers who have an annual gamerscore between 0-4,999 at time of entry): Game Picture, Dashboard theme, Contra for Xbox LIVE Arcade
- Level 2 (5,000-9,999 annual gamerscore): Level 1 Package, 100 Microsoft Points and a contest T-shirt
- Level 3 (10,000+ annual gamerscore): Level 1 Package, 200 Microsoft Points, contest T-shirt and Fusion Frenzy 2
- In addition, Old Spice will give Level 1 and 2 the gift of experience by upgrading their Rewards Level for 2007.