Xbox One name so secret even Xbox UK exec wasn't told

There frankly weren’t too many surprises at the launch of the new Xbox this week. While many came away impressed after watching the event, the broad strokes of what was revealed had already been predicted many weeks beforehand: a greater focus on entertainment and media, a redesigned version of Kinect, a new generation of gaming, and so on.

There was, however, one detail that Microsoft managed to keep under wraps until the announcement: the name. There had been much speculation about what the new console would be called, with one ‘leak’ claiming that it would be named Xbox Infinity (before the creator of that hoax came clean), while others confidently claimed that it would simply be called ‘Xbox’. Indeed, Microsoft insiders told some of us at Neowin on more than one occasion that it would just be ‘Xbox’ with no suffix or qualifier beyond that.

But it turns out that the name of the console was kept so secret that even many of those who you might have expected to know had no idea that 'Xbox One' was to be its name until it was announced. Shortly after the event, TechRadar spoke to the Marketing Director for Xbox UK, Harvey Eagle, who told them: “Truthfully, I learned tonight. It was closely guarded and I found out at the same time as you found out.”

But Eagle also said that he was actually rather excited by being kept out of the loop, and having heard so many different names being thrown around – including ‘Xbox 720’ and ‘Durango’, Microsoft’s development codename for the console – he was hoping that the real name would be one that hadn’t previously been reported.

He added: “When I heard it – given what I saw and knowing our vision – it makes perfect sense to me. It is an all-in-one gaming and TV device and we've repeated that over and over again, so the name Xbox One just works.” 

Source: TechRadar | Image via Microsoft

Report a problem with article
Previous Story

Ballmer: Microsoft hiring thousands in China for Windows Phone and cloud services

Next Story

Teenager creates device that could charge your phone in under 30 seconds

18 Comments

Commenting is disabled on this article.

Probably the only good thing that came out of the name is that it's easy to abbreviate it as X1.

What's funny is that I'll probably call it "the new Xbox" when talking in public because going by the experiences I have with customers I deal with, I'll likely just confuse them by saying Xbox One.

I used to think Apple was stupid for calling their latest iPad "the new iPad", but I have to admit it does make sense looking back at their decision.

oh ps4 fans. extra features of xbox one that the ps4 doesn't have will make you get a ps4? maybe this makes you sleep better at night,but the whole world is not stupid,and that's why xbox has been killing it in the console market for the past 2 years,and half the peope who bought an xbox bought Kinect.

@captainbeno

The used games thing is at this point unclear for both the ps4 an XBOXone
The games will play fine on both that is known but not if there will be a fee of sort

so at the moment there is no clear choice unless you tend to like one brand or another

Hopefully E3 will clarify.

I seriously can not think of one real reason to buy a Xbox one over a playstation 4 . I have every console a collector I am . I even rock the Nintendo virtual boy . But really Sony already stated used games play fine on ps4 so it's a real blow for Microsoft . I had high hopes ... Had

I really think Microsoft shot them selfs in the face this time . With the used games thing. Sony is going to have a field day with this

CaptainBeno said,
I really think Microsoft shot them selfs in the face this time . With the used games thing. Sony is going to have a field day with this

and the requirement of having the kinect always connected. NSA spying on whenever they want, for this reason alone people shouldn't buy an xbox one.

CaptainBeno said,
I really think Microsoft shot them selfs in the face this time . With the used games thing. Sony is going to have a field day with this

We really don't know how the used game market is going to go they didn't finish talking about. They could be planning something real cool like:
1. Allowing game license trade to friends
2. Allowing you to sell back your games or buy from others online in a controlled environment (no more bad discs)
3. If you go by your friend and install one of your games you can "lend" your friend the license for the game for a period of time

I've lost a lot of games not remember who I've lent them to and if they allow me to keep track of who I've lent my games to then I'm sold.

I won't be passing judgement on something I don't know about. They have time to let everyone know when the time is ready. It doesn't make sense for them to show all their cards for the competition to see.

virtorio said,
In this case it wouldn't have mattered, if he leaked that the name was going to the Xbox One nobody would have believed him.

Funny because the leaked roadmap from last year refers repeatedly to the 2013 Xbox as the "One Box" and the "Input One box." Right under our noses and nobody guessed it.