Xbox? Xbox Infinity? Xbox Fusion? What will Microsoft call its next game console?

We are now less than three weeks away from Microsoft's Xbox press event in Redmond, Washington, where the company is highly expected to reveal the first details on its third generation game console on May 21st. One of the biggest mysteries about the product is: What will the company actually name the console when it is officially launched?

There's been a ton of different names that have been rumored for the console, but the only thing we seem to know for sure is that during development, Microsoft referred to the next Xbox by the code name Durango. We know this because someone decided to sell a Durango SDK on eBay several months ago.

It's highly unlikely Microsoft will sell the console under the Durango code name, but it's almost certain that the word "Xbox" will show up somewhere. The Xbox branding has been highly successful for the company and has even spilled over into other divisions such as Windows, where it has been used for Xbox Music, Xbox Video and Xbox Games for Windows 8.

So, what other choices does Microsoft hav for naming its next game console? It's time to go over the ones that have the most rumored buzz, and one or two might surprise you.

Xbox

Microsoft's logo for the original 2001 Xbox console

Yes, just Xbox. That seems to be the leading candidate for what Microsoft will call its next game console. The recently cancelled Xbox World print magazine posted up a huge article for its next-to-last issue in November where it stated that Microsoft will simply use Xbox for the hardware.

It's simple, it's straightforward and, as we have said before, the Xbox brand is already well known. Even though the current generation console is officially called the Xbox 360, many owners already refer to it as the Xbox, without the "360" suffix.

Odds of "Xbox" as the name: 8 out of 10

Xbox Fusion

This name has come up in the past as a possible candidate, mostly because, as Fusible pointed out this week, Microsoft currently controls a number of website domains that have a version of Xbox Fusion in the URL. Yet Microsoft has made no indications on why they have bought all these domain names for this particular label.

So what does all of this domain name activity really mean? Microsoft clearly has something in the works with the name "Xbox Fusion" in mind. However, it's also possible that Xbox Fusion is being used for a product related to the game console, such as a new online service or something else. We actually like the idea of the console itself being called Xbox Fusion, but we are not sure if Microsoft would want to place that name on one of its biggest consumer products.

Odds of "Xbox Fusion" as the name: 5 out of 10

Xbox Infinity

This is another name that's come up in the past for the console, and it got new life earlier this week when a supposed leaked image with the infinity symbol next to "Xbox" made its way on Reddit and Twitter. Quite frankly, both this "leaked" image and the name itself sound like something a 10 year old might come up with. We would be very surprised if Microsoft picked this brand as the name for its next console.

Odds of "Xbox Infinity" as the name: 1 out of 10

Xbox 720

The name has apparently been used by Microsoft itself. Several months ago, an old internal document about the company's future plans made its way to the Internet and the presentation referred to the console as the Xbox 720. More recently, online resumes for team members at Ubisoft showed that Watch Dogs and Assassin's Creed 4 were being made for "X720".

While this would seem to be strong evidence, the most likely scenario is that Xbox 720 was most likely used by Microsoft as an easy way to make the console sound different than the Xbox 360 when it was making its first pitches to game developers. As with Xbox Infinity, we think it's highly unlikely Microsoft will put the Xbox 720 name on the final product when it is released.

Odds of "Xbox 720" as the name: 1 out of 10

Conclusion

As you might have guessed, we are thinking that the odds Microsoft will just call its next game console "Xbox" are pretty good, but based on the amount of its domain name purchases, "Xbox Fusion" has a decent shot as well. However, we have been surprised before when it comes to game console names. No one predicted Microsoft would call its second console the Xbox 360 or that Nintendo would label one of its products the Wii.

It's still possible that Microsoft could come up with a name completely out of left field, but we think ultimately they will just play it safe. We should get the final word in just 20 more days.

Images via Microsoft and Forbes

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47 Comments

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Oh effing great. Fast forward 2-3 years. We'll all be in search results hell when looking for a game on ebay, youtube, etc. This is exactly the case with the "new" "iPad" Thanks MS. You rock. sigh....

Only two things can really be certain:

1. Whichever name is used, regardless of how many people like it while we're just guessing for now, it will receive tons of hate once official.
2. Whichever names aren't used, an article will be written years later about them and all the comments will whine that any of them would've been better than what was actually used.

Reference: Anything ever.

It will not be called just "Xbox". That's Microsoft's entertainment brand and not a console just like the current console is the 360.

Xbox does mean anything from games on Windows Phone, to music on a desktop. And it will not be "Xbox 3" to compete with PS4, sound's less advanced in comparison.

"Xbox Infinity" isn't that unlikely IMO. And if Kinect is integrated as rumors suggest, maybe they call it "Xbox Kinect"?

Fusion doesn't sound that great at all but I wondered about Infinity also. I'd be fine with just XBox I think. As long as it kicks @ss I don't care really.

I don't think Infinity is something a ten year old would come up with... Why would they even have to refer to it as that? The logo with the infinity symbol could be correct, but they may just call it "Xbox", the symbol there to connote that the console is long-lasting (i.e, if they adopt a streaming game service as we know they're looking at, there may never be need for a new physical console)

I don't think the odds of Xbox Infinity are that low nor do I think its a bad name in the slightest. It would have massive marketing potential and could swing PS users as well as non-console owners wanting to get an entertainment device.

ingramator said,
I don't think the odds of Xbox Infinity are that low nor do I think its a bad name in the slightest. It would have massive marketing potential and could swing PS users as well as non-console owners wanting to get an entertainment device.

fusion would also be good to bring the 3 systems together .. win8 wp8 and xbox ..
based on the same core - sharing the same store .. this actually could work

XOBX, we've done a 360 and came back in reverse

XBOX Fusion
XBOX Green
XBOX Core
XBOX Reactor
XBOX Uranium
XBOX Cesium

all these based on the original XBOX reactor logo

neufuse said,
XOBX, we've done a 360 and came back in reverse

XBOX Fusion
XBOX Green
XBOX Core
XBOX Reactor
XBOX Uranium
XBOX Cesium

all these based on the original XBOX reactor logo

You do know 360 degrees is a full lap, so it would be xbox.

you might be thinking of 180 degrees. except the B would be backwards.

Philip James Fry said,

You do know 360 degrees is a full lap, so it would be xbox.

you might be thinking of 180 degrees. except the B would be backwards.

read what I wrote..... did a 360 and now they are coming back in reverse! they made a full turn then came backwards..... aka moving past the point of the full turn just in another direction

Philip James Fry said,

You do know 360 degrees is a full lap, so it would be xbox.

you might be thinking of 180 degrees. except the B would be backwards.

XBox 2 was called 360 (2π).
Personally, I would call Xbox 3 "Xbox 3π"

LUTZIFER said,
I don't care what it's called, just not XBOX 720. Infinity sounds good though.

infinity would fit good into the wp8 and w8 logic .. depending on what they want to achiev with the xbox the name finding before would make little sense

LUTZIFER said,
I don't care what it's called, just not XBOX 720. Infinity sounds good though.

Yes and no. Yes because the name is better. No because what would they call the next one lol?

-adrian- said,

infinity would fit good into the wp8 and w8 logic .. depending on what they want to achiev with the xbox the name finding before would make little sense

No it wouldn't. Microsoft have been trying to create one brand that floats between everything. xbox music for example, or even xbox games, both on windows pc, rt, xbox, and phone. they'll want xbox to be so ambiguous that people won't know what they're referring to when trying to communicate with others.

I think they'll go for something and call it simply the "360". That's surely enough to confuse everyone. I can see it now;
"guys.. I just got the new xbox 360", "the halo limited edition slim one?"
"no, the new 360", "the xbox 360?" "yeah, its great"

Then ofc they'd obscure the fact it's broke when people try to search online for problems. all the xbox 360 results would return the last gen hardware so they'll be trouble free... AND Microsoft get to keep their brand name.


DarkNet said,

Yes and no. Yes because the name is better. No because what would they call the next one lol?

Simply, Xbox Infinity 2.
Like how theres so many Final Fantasy games now.

virtorio said,
DirectXBox Model III

^ This, over 9000.. then a few months later, they'll be sued and they'll rename it call it 'the xbox entertainment center console experience professional edition with game play back support'.