Xperia Play is falling short on selling games

EDGE is reporting on an interesting turn regarding Sony Ericsson's Xperia Play device - it doesn't seem to be shifting games.

Having been on the market since April 1st, the top selling PSOne Classic title has been Destruction Derby, yet that has managed to achieve sales of only around 500 - 1000 units. Other titles, such as Medievil and Syphon Filter have barely been able to shift 500 units.

The Xperia Play has still yet to launch on all major carriers. O2 delayed the launch of the device due to what O2 described as "numerous bugs", but has promised to launch the device by the beginning of June. Speaking from their blog, the head of O2's testing team, Stuart Hibberd had this to say -

As you may have seen, we’ve been extensively testing the Sony Ericsson Xperia PLAY over the last few months to make sure it’ll give our customers a great experience when they use it. I’m happy to say that the end is now in sight and we’re planning to put the Xperia PLAY on sale at the start of June.

Despite the slow game Sales, Sony Ericsson don't seem too bothered. Dominic Neil-Dwyer, SE's head of market development, said in a recent interview with Playstation Lifestyle that he feels the issue is simply down to awareness amongst consumers and that as more titles become available and the market matures, sales will pick up.

I think there’s also an awareness thing for people that are getting their hands on the device and where they are choosing to purchase games. There’s only a few, at the minute, PlayStation One titles there, and there’s more coming on a regular basis, and there’s the whole PlayStation as a content provider exclusive to the device, the story about that, that will emerge and people will see.

It's important to keep in mind that as these titles are sold through the Android market, they are not in any way affected by the PSN downtime. Sony also has a couple of Playstation-certified tablets coming out soon, which should also boost sales.

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Leonick said,
"the top selling PSOne Classic title has been Destruction Derby, yet that has managed to achieve sales of only around 500 - 1000 units."

Huh, wow, I mean I didn't expect the Xperia Play or it's "playstation" games would do good but that is really bad...

Ya that's almost embarrassingly bad. I would never have released the numbers. *cough* wp7 sales *cough*

Not surprised. The people who want to play PS1 titles must be few and very far in-between. There will be some more modern games but look at what mobile owners are buying, you were going to fail straight out the gates. Sony Ericsson have been going down hill for ages, this just about shows how off base they have become.

oceanmotion said,
Not surprised. The people who want to play PS1 titles must be few and very far in-between. There will be some more modern games but look at what mobile owners are buying, you were going to fail straight out the gates. Sony Ericsson have been going down hill for ages, this just about shows how off base they have become.

Those of us who do want to play them just buy them from the PSN Store and play on the PS3. I don't think I'd want to play video games on a phone, that seems like an unhealthy amount of eye strain.

I was thinking about replacing my aging 3GS with this, just cause it would be cool to have as both a phone and a portable gaming device. When I found out that you couldn't transfer your PSN purchases over to it, though, I didn't bite. If they ever do make a true PSP phone, I'll be interested.

Hercules said,
Must be that awesome playstation network behind it.

Hey man, who doesn't want their personal cellular information leaked everywhere?

StevenMalone77 said,
Tell that to Wii owners.
Well, there's a difference between a SNES and a PSP - one isn't portable, doesn't work well with today's TVs, and isn't recent.

Yeah. The only thing stopping me from purchasing one when it is released is the ability to play my PSOne classics from the PSN on the phone. To make them separate is asinine.

NeoandGeo said,
Yeah. The only thing stopping me from purchasing one when it is released is the ability to play my PSOne classics from the PSN on the phone. To make them separate is asinine.

Yup totally agree.

not only I have to pay double because I've already bought them on PSN once (even 2nd time for those who have originals so who sane buys same game 3rd time?), those games are Xperia-Play only which other Android users cannot play! On the top of that they just disappear in huge android market.
Better Sony would create own PSN Store Android Market to sell its own company content, tighten to PSN accounts so no double pay, release that on Android Market for more phones than just Xperia Play ...

but that's what you end up trying to rip off customers Sony for same content over and over again ...

SHADOW-XIII said,
On the top of that they just disappear in huge android market.
Better Sony would create own PSN Store Android Market to sell its own company content, tighten to PSN accounts so no double pay, release that on Android Market for more phones than just Xperia Play ...

Spot on!, although the last suggestion would undermine the main selling point of the Xperia Play.

acnpt said,

Spot on!, although the last suggestion would undermine the main selling point of the Xperia Play.
well not really, it would still be better gaming device (with great android phone capabilities) than any other android phone!

Why does this suprise anyone? I have seen ZERO advertisement for this phone, and the pspgo was a shining example of how they need to come up with a new way for selling these games in this fashion.

StevenMalone77 said,
Why does this suprise anyone? I have seen ZERO advertisement for this phone, and the pspgo was a shining example of how they need to come up with a new way for selling these games in this fashion.

They have advertised on TV in the UK, not for long though.

Edited by acnpt, May 12 2011, 11:09pm :

Digitalx said,
half the problem is it's only a small niche market who want to replay older games.

And buy new expensive hardware in order to do so...

Shadrack said,
And buy new expensive hardware in order to do so...

Agreed - though I'd buy a new GameBoy on day one if it would support all older games (Classic. Color. Advance)

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