Yahoo begins testing Bing search results, fully powered by September

Yahoo said on Tuesday that it has begun testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo Search traffic in the U.S.

The testing will allow for Microsoft's Bing search engine to be the exclusive algorithmic search and paid search platform for Yahoo sites. Microsoft and Yahoo signed a 10 year agreement in June 2009. Once complete, Bing will hold nearly 30% market share of U.S. web searches, according to data from comScore.

Yahoo has started testing its search results page with data coming from Microsoft's platform. Sponsored results and search listings are now powered by Bing and Yahoo says it anticipates that the U.S. and Canadian organic search listings in both desktop and mobile experiences will be fully powered by the Microsoft platform beginning in the August/September timeframe, and paid search in October. "Transitioning complex systems with quality requires a lot of testing, and we’re in the process of doing just that," said a Yahoo spokesperson. 

Both Yahoo and Bing have showed steady growth in the past few months as Google's dominance slowly dips. Microsoft and Yahoo were both up in market share in the U.S. last month whilst Google dropped from 63.7% to 62.6% (ComScore).

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12 Comments

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Bing is such a better search engine than both google and yahoo, its just a more friendly and different interface which makes it somthing nice and refreshing.

This is just the US, Bing ain't big when you look around the world. In Belgium where I live about 97% of all searches are being done on Google. And those bing-extra's Charles Keledjian talks about are US only; the non-US versions of Bing aren't good at all. And for that matter, the UI of Bing is ugly. Most of the times it's a really ugly BG. I prefer the clean UI of Google, which only got better with that last update

And also, Google has a lot more sites indexed, just search for 'test' on Bing and on Google. Difference is about 300 million sites.

Vampire Trix said,
This is just the US, Bing ain't big when you look around the world. In Belgium where I live about 97% of all searches are being done on Google. And those bing-extra's Charles Keledjian talks about are US only; the non-US versions of Bing aren't good at all. And for that matter, the UI of Bing is ugly. Most of the times it's a really ugly BG. I prefer the clean UI of Google, which only got better with that last update

And also, Google has a lot more sites indexed, just search for 'test' on Bing and on Google. Difference is about 300 million sites.

So? Google also ain't always big around the world either. I do have to say that it sucks to not use the American version of Bing, but Bing is still relatively new and it takes awhile for them to adjust to localizing other regions around the world.

I did a search on both Google and Bing, and I don't see how it's either ugly or not clean. I think it's clean from what I saw, and Google is too, but I think Google is also horribly bland. I also don't get why 300 million sites matter, because it's not like you'll look through all of them, right? I'd rather get the results most relevant to me, than care much about a bunch of useless links.

I love Bing search. It's getting better every day. Just compare flight search such as "aa 907". Google will also tell you the departure and arrival times, but Bing will also tell which terminal! Or if you search "flights to miami from boston" Bing will tell you the price and if it is going up or down, and if you dig further you can select in a grid the cheapest departure/arrival combination date.

Commie Carl Icahn has succeeded in reducing America's major search engine choice from three to two...and the commies who try to gray out my statement can't attack the fact that other search engines like Lycos outsource web spidering to Google, Microsoft, and soon to be formerly Yahoo.

JAB Creations said,
Commie Carl Icahn has succeeded in reducing America's major search engine choice from three to two...and the commies who try to gray out my statement can't attack the fact that other search engines like Lycos outsource web spidering to Google, Microsoft, and soon to be formerly Yahoo.

ZOMG COMMIES EVERY WHERE! i bet your neighbors are commies.

while i don't like google's new ui, the first though that came to mind while reading this article was "yahoo becomes even less relevant"

still using google btw.

Hendrick said,
A part of me just died. I actually used Yahoo, and preferred their search results.

IIRC, I believe the programming behind Yahoo's search was being put together with Bing. So Bing will get better from this and it will also have more search results that Yahoo's search had before it died. You'll probably enjoy Bing now that it's got some new search engine technology from Yahoo's search.