Microsoft is continuing to push the Bing name beyond its online search efforts. Today, the company confirmed that it will change two of its advertising division names to incorporate the Bing branding, including one in which it has Yahoo as a partner.
In a post on Microsoft's website, the company said that that the search alliance it has with Yahoo will now be officially called the Yahoo Bing Network. Microsoft and Yahoo made a deal in 2009 for Bing to power Yahoo's search engine. It has allowed Bing itself to now control a large amount of search inquires in the US, though it is still well behind Google.
The post states:
Delivering a high-quality audience, the Yahoo! Bing Network is comprised of 151 million unique searchers in the U.S. who are likely to spend 24% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S.
Microsoft adCenter, which was the name that Microsoft used to describe the tool that advertisers used to managed their ads on the newly renamed Yahoo Bing Network, has also received a new brand: Bing Ads. Microsoft says, "Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns and complete tasks faster."