Yahoo! Boo! To corporate IM policies

Yahoo! is tapping its millions of instant messaging users in hopes of ending what it says is a trend among corporate technology managers to ban the popular product at work.

The Web portal has begun a campaign called "Save Smiley", in reference to Yahoo! Instant Messenger's smiley-face icons. What? I'm sure I've seen them elsewhere ;)

The campaign, which has launched in certain areas of Yahoo! asks users to inform them if a company has blocked instant messaging in the workplace. The Web giant plans to then approach these companies and to try to sell its enterprise IM service to their information technology departments.

"We've been seeing there's a trend emerging to block Messenger within corporations for security and control concerns," said Hillary Mickell, senior director of marketing in Yahoo!'s enterprise solutions division.

So, Yahoo! cuts the marketing dept.'s costs by letting millions of users do the work eh? Sheesh, Neowin will be letting members submit their own news next!

News source: Yahoo News UK

View: Yahoo! taps users to sell corporate IM

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