After showing off one new version of its logo every day for the past 30 days, Yahoo! has now debuted its actual new corporate logo. It's the first redesign in 18 years for the company that helped to popularize searching for things on the Internet.
Good-bye, old logo ...
... and hello, new logo!
Creating a new logo that's being made to replace something as well known as Yahoo's original design is no easy task. Indeed, Yahoo! CEO Marissa Mayer posted this morning on her personal Tumblr page that she helped to create the new logo in a weekend session earlier this summer with the company's logo team.
Mayer wrote that she and her team decided not to put any straight lines in the new logo, while also adopting a sans serif font that slims down the letters compared to the original. There are also no lower case letters in the new Yahoo! logo. The exclamation point was tilted nine degrees which Mayer says gives the logo "a bit of whimsy."
The logo's specific color name is Pantone Violet C, according to Mayer. She added, "For the texture, we came up with the nice idea of creating a chiseled triangular depth to the logo - this causes the letter Y to appear in the shading at the ends of each of the letters."
The final result is certainly one that isn't that massive of a departure from the original but still has a modern and sleeker look. Yahoo! will be rolling out the new logo on its various properties in the coming weeks.
Source: Marissa Mayer's Tumblr page | Images via Yahoo!
49 Comments - Add comment