Yahoo! debuts new logo with a sleeker design

After showing off one new version of its logo every day for the past 30 days, Yahoo! has now debuted its actual new corporate logo. It's the first redesign in 18 years for the company that helped to popularize searching for things on the Internet.

Good-bye, old logo ...

... and hello, new logo!

Creating a new logo that's being made to replace something as well known as Yahoo's original design is no easy task. Indeed, Yahoo! CEO Marissa Mayer posted this morning on her personal Tumblr page that she helped to create the new logo in a weekend session earlier this summer with the company's logo team.

Mayer wrote that she and her team decided not to put any straight lines in the new logo, while also adopting a sans serif font that slims down the letters compared to the original. There are also no lower case letters in the new Yahoo! logo. The exclamation point was tilted nine degrees which Mayer says gives the logo "a bit of whimsy."

The logo's specific color name is Pantone Violet C, according to Mayer. She added, "For the texture, we came up with the nice idea of creating a chiseled triangular depth to the logo - this causes the letter Y to appear in the shading at the ends of each of the letters."

The final result is certainly one that isn't that massive of a departure from the original but still has a modern and sleeker look. Yahoo! will be rolling out the new logo on its various properties in the coming weeks.

Source: Marissa Mayer's Tumblr page | Images via Yahoo!

Report a problem with article
Previous Story

Report: Mapping software a key sticking point in Microsoft-Nokia deal

Next Story

Upcoming Toshiba Windows 8.1 products include 8-inch Encore tablet

49 Comments

Commenting is disabled on this article.

I think it's fairly nice, but the light source being all over the place feels a bit weird. The shading doesn't make physical sense - though I am sure it as intentional.

I can't believe out of all those logos they previewed this is the one they chose. Looks like someone new to Photoshop spent a few minutes making it after discovering the emboss button for the first time.

ugh, embossed look is so 1990's psh this is the "modern" era get with it designers pssssshh be unique! go modern! </s>

xendrome said,
Looks like something I would have designed in Photoshop 2.0 back when I had a web-page on Geocities in 1995

Lol. This! ^

xendrome said,
Looks like something I would have designed in Photoshop 2.0 back when I had a web-page on Geocities in 1995

Maybe this is their intent. A retro feel to a time when they were relevant.

Nope,
Not important and not very good either!

The day a lousy logo does anything for me, is the die I'll have that heart attack and die!

"Creating a new logo that's being made to replace something as well known as Yahoo's original design is no easy task. Indeed, Yahoo! CEO Marissa Mayer posted this morning on her personal Tumblr page that she helped to create the new logo in a weekend session earlier this summer with the company's logo team. "

No easy task but it only took a weekend and she had to make sure she got her name mentioned as helping to create it! Takes a whole team to come up with this? Is it any wonder everything is so expensive when you have that many people working on something that is basically no different than what you started with?

I bet you the design team had one idea and Marissa Mayer had an other. It's a good reason why non designers so put be creating logos and layouts. You get crappy work like the Yahoo! logo.

Marissa Mayer your no Steve Jobs!

Yep, old one was better. The new logo looks 'cheap'.
This is not really an area where Yahoo should be concentrating really. They have much bigger problems than trying to change their iconic logo.

Styles always come and go in cycles with some minor variation on the old theme (this time non standard size lettering and a non bold font).
I'll bet in three years Windows tiles will have that raised edging to differentiate itself from previous editions (more likely the next change will include either thin or super fat borders)

derekaw said,
You are right, a possible bombing in Syria by the US is not as important as a new YAHOO logo.

Of course a possible bombing of Syria is important. So is cancer research and a million other things.
Alas, this is a tech site, and Yahoo is a tech company. So yes, for the purposes of this site, and given the fact that this is the first change of the logo in 18 years, it is important.

derekaw said,
You are right, a possible bombing in Syria by the US is not as important as a new YAHOO logo.

yet you are one a tech site writing this... obviously it's not as important to you as you want people to think it is... this kind of whining needs to stop... importance is relative to where you are and who you are... the world doesn't stop moving because the gov is debating action on a country... if it did we'd all be screwed

derekaw said,
You are right, a possible bombing in Syria by the US is not as important as a new YAHOO logo.

Could you be any more ridiculous? At this point I'm just marking you down as a troll.

yahoo's new graphic design team has been churning out some great graphics. clear, clean, simple and effective. love yahoo weather on the ios.

Sorry but that looks hideous. They had better options, but the original is still more iconic than this.

j2006 said,
Sorry but that looks hideous. They had better options, but the original is still more iconic than this.

Absolutely agree. Just awful.

The logo is like,

"My life has never been this great running in a green field full of fresh flowers, and I've never been this confident and clean thanks to my new feminine napkin with wings for better protection."