Yahoo! Mail gets new design and features; launches Yahoo! Ad Free Mail for $49.99 a year

Yahoo! launched the first version of its free web-based email service 16 years ago today, and it still has tens of millions of users, even with competition from Google and Microsoft. Today, the company announced a revamp of Yahoo! Mail, a few months after it shut down access to the first version of the desktop interface.

The Official Yahoo! Tumblr page has the details on the changes to the email service, including a feature that finally allows multiple emails to one subject to be viewed as if it were a chat conversation. Actions such as searching, starring, and deleting emails can now be handled by one click on the desktop when a cursor hovers over the email. Yahoo! Mail also has new support for background themes, which can be seen on both the desktop as well as its many mobile clients.

Many features that were previously part of its paid Mail Plus subscription have been added for the free version of the service, including automatic message forwarding, disposable email addresses, and support for enhanced email filters. Also, the amount of email storage on Yahoo Mail has been expanded to 1TB of space for free users.

People who paid $19.99 a year for Yahoo! Mail Plus will find that their account has been turned into Yahoo! Ad Free Mail, which will continue to offer those users a way to view Yahoo! Mail with no ads. Email accounts will also never go inactive with Yahoo Ad Free Mail. While previous Mail Plus users can continue to paid their current $19.99 yearly subscription price for Yahoo! Ad Free Mail, new subscribers will have to pay a whopping $49.99 for the same service.

Source: Yahoo! | Image via Yahoo!

Report a problem with article
Previous Story

Ballmer: Touch-based Office coming to iPad, but don't look for iOS port of Outlook

Next Story

Samsung: The next best thing since sliced bread will be curved phones; PROMISE!

45 Comments

Commenting is disabled on this article.

By the way I have had my Yahoo email since 1998 myself. All major SPAM can go there i do not care. Only for specialized use not my day to day one.

I posted a few weeks back when I got the new look. I was very surprised to see that and posted it here for others to know.

I kinda like it and it is faster than before. Very Gmail like but Meyers is in charge so it does not surprise me. The only thing that is upsetting me is that I cannot sort by sender/from: why did they remove this?

Am I wrong or am I not seeing it?

Sigh, I have used Yahoo for my main email address since the 90s but since they forced me to move from the classic ui earlier this year, it's been slow and frustrating. I don't get it, it's like they want to lose users.

Darn near did the same and left them and I've been using it since the 90's also.

Every time they do an "improvement" it usually sucks to the max!

I figured out how to not use that sloppy, slow new interface, although I'm missing some features, but at least it's not as slow as that new UI.

Can't stand Gmail or Outlooks mail, so sticking with Yahoo for now, still.

Hello,

What I am most interested in is whether this value-added service will provide Yahoo! Mail customer with additional security. The reason I ask is that Yahoo!'s mail customers have been subject to a rash of account hijackings, spam runs and account lockouts, amongst other issues. UK Internet service provider BT is among businesses which switched away Yahoo! Mail for these reasons.

How an email service looks to me is largely irrelevant; if Yahoo! wants to play mirror chess and simply turn all of its properties into second rate copies of Google's then they can go ahead and do that to their heart's content. What I am concerned about is their ability to implement secure products and services on top of their infrastructure, and I have seen absolutely zero reports from them that they are doing anything about their long-standing issues in this area.

Regards,

Aryeh Goretsky

So they took Gmail and just changed it around a tiny bit and want to charge $50/year simply for removing ads while for a little more you can get business class Gmail or even Office 365 (both light years ahead)... Alrighty then

For $50 a year you can buy a domain and have dual redundant email services provided for it without adverts.... Haha, $50/year for this...!

Marissa was behind many of the design decisions present on Google's major properties. Her now being the CEO of Yahoo! many of those things were likely to carry over.

I like the new look! I don't understand why one account of mine got the new look, but the other one didn't. It's the modern interface before this new change today. Anyone else have that happen? Very strange! Now that it has free pop3 access, how easy is it to setup in Thunderbird? I don't have it installed, but I am thinking of trying it.

I never see ads at Yahoo........ oh, maybe that's because I never visit.

I remember my first email addresses in 1992 was a Yahoo address and a Prodigy.net.

No, Tons of people hate it and are going to other sites to show off thier work. It's no longer a professional image site. The old UI was professional, minimal and focused on the photos. The new one looks like myspace on meth.

In non English countries the ads in Outlook are almost non-existent
I'm not getting any at all for example, as if I paid for it. (or due to live domains perhaps?)

Some people pay for email to receive support.

Lets say you're a business and have a free email and someone hacks your account and you can't get it back or maybe it is locked out after too many unsuccessful login attempts. Because you have paid for it you get priority help getting back on track which is worth $50.

Yep. I believe the SLA on the free services on failure is a "sorry" and a full refund. I don't even bother with consumer paid services as it's worth the extra money to have a real contract.

NyaR said,
Some people pay for email to receive support.

Lets say you're a business and have a free email and someone hacks your account and you can't get it back or maybe it is locked out after too many unsuccessful login attempts. Because you have paid for it you get priority help getting back on track which is worth $50.


"If free is good, then cheap is better."

That's my view. More support, services, features, etc. Google has paid email too, although that's aimed at businesses and organizations rather than individuals (which is why most people don't know about it).

Honestly, I love ad-free services

If I were google I'd be suing Yahoo's ass off for that interface.
Yahoo's designers:
*screenshot gmail*
*paste*
Done!

siah1214 said,
If I were google I'd be suing Yahoo's ass off for that interface.
Yahoo's designers:
*screenshot gmail*
*paste*
Done!

Really? You're going to sue everyone who has a similar design?

k.

siah1214 said,

This goes far beyond "similar".

Even if it was identical you'd have no way to sue.

Unless you think you should be able to start copyrighting the actual HTML and CSS

Whoa! That's starting to look like business pricing to me! Which isn't necessarily bad if its business quality.

I left Yahoo for Microsoft years ago, paid on both. They're going to have to make a compelling argument for that price jump, IMO, unless they're trying to discourage paid accounts so they can build their advertising business. Paid is more expensive, but free is more competitive now than it was... Hmm...

Why does this look like Gmail? I mean, there's not many ways to make a webmail interface, but even the colour scheme!

Boo Berry said,
Thank God I don't use Yahoo! Mail anymore...

I decided to switch to Windows Live Hotmail because Yahoo, for a very very long time, didn't have HTTPS support like what GMail or Hotmail has.