Yahoo Offers Mobile Display Ads In 19 Countries

More ads for everyone! Joy.

Yahoo Mobile Web, the mobile advertising service first launched in the U.S. late last year, is now being offered in 19 countries: Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam. Yahoo is serving mobile phone banner ads from the likes of Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines all of which can also be viewed at the top of the Yahoo Mobile Web home page. Mobile advertising appeals to marketers as a way to "reach consumers when they're on the move and communicate with them in a way we haven't before" according to John Vail, director of interactive marketing at Pepsi-Cola North America.

News source: InformationWeek

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