Yahoo! outperforms Google and Microsoft according to latest poll figures

Could this former Google employee be the reason behind Yahoo's recent success?

Yahoo! has been ranked no. 1 in the U.S. for web property unique visitors over rivals Google and technology giant Microsoft.

According to the poll, Yahoo! acquired approximately 196.5 million unique visitors, more than three million compared to Google and more than 10 million over Microsoft. This is the first time since 2011 the site has outperformed its competitors, who also took first in Adfocus rankings.

Despite these statistics, Yahoo! has reported a fall in revenues which translated to a 1.7% drop in shares. This is due to a reported fall in display advertising and search revenue, down 13% and 9% respectively.

CEO Marissa Mayer, who took over the top position last July, insists that her company is on the right path. Mayer credits the success with changes that have occurred since she took over, including the highly publicized takeover of blogging site Tumblr, the 28th most popular U.S. site.

Mayer also hopes to prematurely end a 10 year partnership with Microsoft, from what we assume to be a lack of performance on Bing's behalf.

The rivalry between the Californian based companies, which began in 2000 after Yahoo! built its own search engine technology, continues to ensue. While CEO Marissa Mayer appears to be making the right decisions thus far, it will be interesting to see which direction the company takes in the hope of maintaining the top spot. 

Source: comScore | Image: Indian Express

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42 Comments

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The last time I used Yahoo for searching anything was many many years ago. I have no desire to use their service at all.

The only thing I have used is their finance page to look up stock quotes. They are the only ones that display the nav prices of cef stocks.

I have been a long time Yahoo user. However, there tech support is hopeless. You hit them with a problem and tell them the suggested on-line solutions don't solve it they come back with a stock reply that reiterates the suggested solution that did not work. Their tech support seems to be incapable of reading and understanding a problem, no matter how clear it is stated with documentation. After a half-dozen or more go-arounds, you just quit and give them a bad review when they send the survey on "how well did their tech support do".

I guess some people could care less when disruptive changes are made - Yahoo seems to have a knack to "fix" things that aren't broken. I understand the newest changes made mobile users, but they have been disruptive for desktop/laptop users. The old e-mail format worked great for the desktop/laptop, but the new format bites the dust. Not only that, there is inconsistency between the way "Basic" e-mail vs "New e-mail" works. Now I can understand there MAY have been some changes to support the new that just could not be handled the same for the "Basic" (unlikely if you know how to write good code). But, being able to open a "subject" line in a new tab by right-clicking works in one mode but not the other. Deleting an e-mail goes to the next in one mode but back to the start of the inbox in the other mode. There are other examples like this that are sheer nonsense (design bugs???). There are other things too that deal with other aspects besides e-mail support.

I know a number of friends and family who used to love using Yahoo and have tossed in the towel and switched to gmail or some other e-mail system.

Why is it so cool to hate Yahoo? Do you all fantasise about taking your pants off and letting Google into your bed or something? Get a grip!

she is done. yahoo is sinking, and she's become a model for some magazine. goes to prove this chic was noting more than riding the google rocket and anybody in her position could have been at the top of that company. at the end of the day, she was just lucky nothing more.

Yahoo! is a legacy web property which was huge in 1999-2002, so it's still riding that built-up user base. But it won't last for long.

These figures exclude mobile where Yahoo is the weakest of the three and search where Yahoo is the weakest of the three. Really misleading figures.

Have you guys tried the new Yahoo Mail? its very good to be honest, i like some of the features like email tab...

It's nice, but they need to change navigation using the Back button. For example in Outlook if you open a mail from your inbox and hit back, it takes you back to your inbox, however if you do the same thing in Yahoo Mail it takes you back to whatever page you were at before Yahoo Mail. Gets me every time it seems, annoying.

Not surprised, I personally haven't used any Google service in 1 1/2 year and more and more of my friends switching to Bing due to privacy concerns.

COKid said,
And Yahoo does?

Nope, none of the "big guys" honestly care about your privacy. They just put a face on pretending to care.

1blogger said,
Not surprised, I personally haven't used any Google service in 1 1/2 year and more and more of my friends switching to Bing due to privacy concerns.

So you're saying you haven't used Youtube, Google Maps/Earth, Chrome, Docs, Gmail, Android...I can go on...

Tarrant64 said,

So you're saying you haven't used Youtube, Google Maps/Earth, Chrome, Docs, Gmail, Android...I can go on...


I don't except maybe YouTube but lately I've been using Vimeo first and if they don't have it then I try YouTube. I personally don't like anything Google, but again that is my choice.

duk3togo said,

I don't except maybe YouTube but lately I've been using Vimeo first and if they don't have it then I try YouTube. I personally don't like anything Google, but again that is my choice.

Impressive. I don't have a like or dislike for any of these companies. If I'm using a service and it doesn't do what I need, I just simply use another one but I never really brought myself to stop using all of a companies products.

Google Maps, nope... Chrome.. nope (IE10), Docs (Never looked at it, use Office), Gmail (tried it, hated it, use outlook/Hotmail instead), Android (tried one of the first versions, hated it, moved to iPhone before switching to Lumia 920 which rocks)

Only google service I use is youtube since many websites embed youtube videos.

I guess you can say I'm Google free

Tarrant64 said,

Impressive. I don't have a like or dislike for any of these companies. If I'm using a service and it doesn't do what I need, I just simply use another one but I never really brought myself to stop using all of a companies products.


I was a huge supporter for Google back in 1998 - 2010, when I saw an interview with one of the execs. She stated how there algorithm goes through your searches and even your email. Then the interviewer said " then you must know what everyone wants before they want it" after that I dumped all that is Google. Its a personal taste.

Yeah,
It's NOT site for dweebs who think Google is the coolest thing on the net!

I'll take Yahoo, Bing and Duckduckgo over Google anyday!

Only thing I use Yahoo for though is my e-mail, which is 100 times better than Gmail!

Glad to see it doing so good.

Spicoli said,
basically the same old search box as a decade ago.

I like the same basic old search box. No extra crap like ads and other **** I don't want to see.

Everyone has a search box. Is where the business is centered. Google is pretty much know for search and gmail. They haven't been able to establish themselves in other areas like social media.

AWilliams87 said,
The primary reason for this is because of the Tumblr purchase. Has nothing to do with increased interest of browsers to the site.

Actually according to comscore (the source for this data) its not because of tumblr.

spenser.d said,

Actually according to comscore (the source for this data) its not because of tumblr.


Actually, if you read this on comscore, it says Tumblr has "assigned some portion of traffic to other syndicated entities." Those other "entities" primarily being Yahoo!

Only reason why there is so much out performing cause its hard to find anything and you have to click back and forth to find what you are looking for! Oh yeah they need to bring back the chat rooms!