Yahoo Plans to Revamp Video Site to Compete With YouTube

Yahoo, who's own video site offering is losing ground to Google's YouTube, the dominant player in the burgeoning online video market, has decided that a makeover is needed if it is to truly compete with YouTube. By the end of the year, Yahoo Video hopes to include more content from media companys and Internet users, attempting to add music videos, movie trailers, television shows, sports highlights, and more. Deals have been signed with both Universal Music Group and EMI Group to host music videos.

"One of our strategies is to put video everywhere you are on the Internet," said Yahoo's general manager for video, Mike Folgner. "We're going to build a much better destination for you to access all this different content." As part of this push for ubiquitous video, Yahoo's Flickr, a popular online photo-sharing site, will also begin to feature videos.

Online video sites are an incredibly hot commodity currently, with more than 130 million Americans viewing 8.36 billion online streams in the month of May, according to marketing research company comScore. Yahoo wants a bigger piece of the pie, as it currently trails in third place with 4.6% of the online video market, behind both News Corp's Fox pages (including MySpace), and YouTube, which comes in first at 22%.

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9 Comments

I don't think YouTube can be competed with.
In the same way the iPod can't be competed with... well it can, but you're treading dangerous waters if you do.

i dont really care for yahoos video player its flash like youtube but its kind of a resource hog, if they can fix that then im all for using it

Google: Yay we now own the most popular Video sharing website on the internet :)

Yahoo: what Google offer something we dont?

*push's money in front of developers*

Yahoo: go boys go...

If they allow higher quality video and are relaxed with removing infringing content they have a winner. :-p

Seriously it's not that much more complex than that.

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