Yahoo Reaches Google Advertising Deal

No sooner had the news that Microsoft and Yahoo! were no longer talking hit the web, the follow-up emerged. The much rumoured deal between Yahoo! and Google has been announced and sealed.

Expanding on the 2 week trial between the two companies (Yahoo! and Google), Google adverts will now appear next to Yahoo! search results in a system where both companies adverts will be put against each other in an auction style system. This makes the whole process easier to avoid anti-monopoly regulations.

The deal is expected to mean revenue at Yahoo! increases by $800 million eventually, with a cash flow increase of between $250 million and $450 million within the first 12 months.

Carl Icahn could not be reached for comment as to his position on this and how this would affect his (now seemingly impossible) plans to remove the board and sell Yahoo! to Microsoft.

Something tells me this still isn't the end of this battle.

View: Yahoo!

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Microsoft: I want to buy you Yahoo!
Yahoo: I dunno....
Google: If Microsoft buys Yahoo, this will cause huge damages to the way people use the internet
Microsoft: C'mon Yahoo, ill give u this much
Yahoo: As a matter of fact, NO!
Microsoft: Are you sure?
Yahoo: Yes I am, Google will pay me more
Google: *whispers* Excellent, first ads then buyout... then..... THE WORLD, muahahahahaha!

(Titoist said @ #5)
Microsoft: I want to buy you Yahoo!
Google: If Microsoft buys Yahoo, this will cause huge damages to the way people use the internet

Just because Microsoft buys something, doesn't mean it's going to get better.

Microsoft would have to fix yahoo to the point where it was as good or better then Google to... as you say "cause huge damages"

Google knows this, I'm positive they aren't over there flipping out worrying about Yahoo... I would think the next step may be a MS Google buyout if anything, then they might have to worry.

(phiberoptik said @ #5.1)

Just because Microsoft buys something, doesn't mean it's going to get better.

Microsoft would have to fix yahoo to the point where it was as good or better then Google to... as you say "cause huge damages"

Google knows this, I'm positive they aren't over there flipping out worrying about Yahoo... I would think the next step may be a MS Google buyout if anything, then they might have to worry.

There is no way Google will sell to MS and even worse.. I don't think MS will pay $600ish per share to buy google.

Google's Market Cap. 180.18 Bil
Yahoo's Market Cap. 30.92 Bil
MS' Market Cap. 273.95 Bil

From the title of the story right below this one, "Yahoo ends all talks with Microsoft, shares plunge"

Now it should read, Yahoo ends all talks with Microsoft, shares plunge, Yahoo Reaches Google Advertising Deal, stock plunge even more!!

Carl Icahn is a rat ******. He's like the modern day Scrooge. What he's trying to do to Yahoo is not an isolated event. All he wants is to get a quick payoff on his stock, he doesn't give a damn about what happens to the company, the employees, or the users. He's even suing Yahoo because they were going to give employees severance packages! How low can this guy go? What, does he think just because he sells a company, the employees are obligated to be sold off with it like slaves? All he cares about is the $$$. I hope he goes bankrupt and gets eaten by CHUDs.

http://www.boston.com/business/articles/20...or_biogen_idec/

Another major shareholder advisory firm recommended stockholders reject billionaire investor Carl Icahn's slate of nominees to Biogen Idec Inc.'s board, reducing his odds of success. In its report, Proxy Governance Inc. said, "We find no evidence these nominees bring meaningful additional experience or ability to an already strong and cohesive board." Earlier this week, RiskMetrics Group, and Glass Lewis & Co. also recommended shareholders vote against Icahn's nominees. Icahn has nominated three directors to sit on Biogen Idec's 12-member board, which would give him a powerful perch to continue pressing the company to sell itself to a large pharmaceuticals company or for other changes that might raise its stock price.