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Yahoo readies iTunes rival for launch

Web giant Yahoo is poised to launch a new digital store and music player, aiming to compete more directly with Apple Computer's successful iTunes service, according to sources familiar with the project.

As previously reported, Yahoo has been working on the project along with digital-music wholesaler MusicNet since before the $160 million purchase of rival music company Musicmatch. Sources familiar with Yahoo's plans said the new store and software had been scheduled to debut early this week but that the launch date was pushed back. Representatives from Yahoo and MusicNet declined to comment for this story.

Yahoo's full-fledged entry into the digital-music retail business could help shift a market that has remained tilted strongly in Apple's favor. Yahoo has already built a large and loyal following for its streaming-music and video service, and could parlay that into music sales. Indeed, the company's Launchcast radio services was the highest-rated Webcasting service online in January, according to ratings firm Arbitron and ComScore Media Metrix, attracting more than 2.2 million people that month.

News source: C|Net News.com

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