Yahoo search ads now fully powered by Microsoft adcenter

Today marks another milestone for Microsoft, as Yahoo search ads are now fully supported by Microsoft's adCenter. As per the search deal between Yahoo! and Microsoft's Bing last year, not only will the searches be fully powered by Bing, but the advertisements will be too.

The added revenue for the company will not only help improve Bing, but help compete against Internet search and advertising giant, Google. Google's highly successful Adsense program not only allows for sellers to advertise on hundreds of thousands of websites around the globe, but also for developers to earn an additional source of income for their website.

Microsoft adCenter will research 163 million searchers in the U.S. and over 15 million searchers in Canada. All existing Yahoo paid ad customers will still be able to access their account for the next five months, but will need to transition over to Microsoft's advertising adCenter to handle further search deals.

As per the new transition, customers will notice a slight increase in cost per clicks (CPC), but Microsoft expects these price hikes to stabilize in the coming weeks.

Bing and Yahoo began their transition back in August, where all Yahoo searches began to be provided by Bing.

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10 Comments

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Good news but i see that yahoo is slowly dieing but we cant help ourselves by using Bing <3 or Google, there just better.

It helps MS improve Bing which is good, they need more search queries and a bigger slice of the ad pie to take on Google. I think they will buy Yahoo eventually to get the user base and front end promotion of Bing instead of Yahoo Search with Bing results.

OceanMotion said,
It helps MS improve Bing which is good, they need more search queries and a bigger slice of the ad pie to take on Google. I think they will buy Yahoo eventually to get the user base and front end promotion of Bing instead of Yahoo Search with Bing results.

Yeah, I think the biggest advantage for Microsoft here has to be the amount of data they'll be able to collect by powering Yahoo. That should help improve Bing a great deal. I'm not sure at this point if they would still have an interest in purchasing Yahoo, but it would be an interesting purchase for sure.

Yahoo search is dying. I haven't seen any search improvements from yahoo for a long long time.
I see a fail boat in the long run. just like AOL.

still1 said,
Yahoo search is dying. I haven't seen any search improvements from yahoo for a long long time.
I see a fail boat in the long run. just like AOL.

A random search here and there doesn't constitute you really noticing improvements. It's a company as a whole. Yahoo is HUGE worldwide.

AOL is far from dead by the way.

ccoltmanm said,

A random search here and there doesn't constitute you really noticing improvements. It's a company as a whole. Yahoo is HUGE worldwide.

AOL is far from dead by the way.


I meant AOL search market is dead and not the Company as whole. we are talking about search market here.

still1 said,

I meant AOL search market is dead and not the Company as whole. we are talking about search market here.

I stand corrected.